Tales Of A Shaman free essay sample

# 8217 ; s Apprentice Essay, Research Paper In Chapter 3 of Narratives of a Shaman s Apprentice, Plotkin s usage of long lists, elaborate descriptions, and analysis forces us to understand the value of his expedition because these kept up secrets in the rain forest have legion possibilities as medical specialties which are in demand right now in our universe. Mark Plotkin negotiations about many workss that serve as healing merchandises. These workss can be found in the jungle and used for all sorts of different strivings or diseases. From page 70 to page seventy-one, he is sing with the Maroons in Suriname and gets his first lesson larning the common names of common workss. He talks about agrobigi, fire liana, mispel, jarakopi, konsaka wiwiri, mokomoko, and the herb found turning at the border of a trail. In this scene, he, like us, is a pupil and is acquiring his first gustatory sensation of ethnobotany. We will write a custom essay sample on Tales Of A Shaman or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Plotkin introduces this transition by conveying up his first lesson, which is taught by his usher Fritz von Troon. Fritz and Mark hiking into the jungle located at the border of the Suriname small town. During this first lesson, Mark tries to larn Fritz s linguistic communication and his workss. He senses something particular about the manner Fritz and other Maroons related to their milieus. It is so that Mark no longer fears the jungle as he one time did during his stay in Gallic Guiana. As Mark and Fritz wander through the jungle, Mark begins to larn the common names of some of the common workss. The first was a immense tree with thick buttress roots and ruddy bark. The bark of this tree, agrobigi, is brewed into a tea and rummy to handle febrilities. Plotkin begins to inquire about the simpleness of the name agrobigi. He recalls an early publication where Surinamese vegetations, kakabrokoe, was doubted as a intervention for irregularity because literally translated, the name avera ge crap in your bloomerss. Often times phytologists were fanatic in their note pickings or wholly baffled by the local linguistic communication. After walking for several hours, Fritz and Plotkin halt for tiffin. Fritz injures himself on fire liana, which he had encountered one time earlier in Gallic Guiana. Fritz comes to his deliverance by making a paste from a little herb with bright green foliages. He rolls the foliages together into a cylindrical form, and crushes them into a thick green paste. Fritz rubs this paste onto Mark s lesion and by the clip they had finished with tiffin, the hurting and inflammation went off. As the continued on into the jungle, Fritz continued to indicate out mending workss. They came across a triangular-leaved mispel herb that can be eaten to handle gonorrhoea, and the foetid wood of the jarakopi tree which can brewed into a tea that can alleviate febrilities. Plotkin learns about the green cordate foliages of a delicate small herb called konsaka wi wiri, which is used from caput to toe as intervention for concerns and jocks foot. The sap of the mokomoko, a bush with foliages shaped like arrowheads, if dripped into cuts and other lesions can stem the blood flow, but it burns when applied. But the most challenging works was a little green herb, the discovery growth at the border of a trail. The works s visual aspect was lead oning for it gave no indicant of its healing potency. When made into a tea and intoxicated twice twenty-four hours, Thursday is works can bring around diabetes. Plotkin uses this list manner to demo that in one twenty-four hours entirely, he found remedies to many common complaints. There are many workss that no one even knows exist which can function our demands. He besides uses a list to give us direct facts and information. Description is used to put the reader right at that place following to him larning the Surinamese workss. In this scene, he is Fritz s pupil and we are Plotkin s pupils. Plotkin describes each works in item, what it looks like, where it is found, and what it can make to give us a image of what it looks like. This shows us that Plotkin is being highly observative, doing certain that nil is overlooked, so that he will non hold to inquire Fritz or any other native once more. He tells us what he sees so that we know what it is he is speaking about. In school, a instructor would depict the cause, effects, events, and people involved in the war. The instructor would non merely give the name of the war and go forth it at that . Lapp goes for Plotkin. He is seeking to set us in his places. By fascinating us with a list and depicting in item the workss he observes, he does more than merely pull the reader in ; he puts us at that place right following to him on this expedition. Plotkin besides gives us an analysis of what these workss can make and how they can be used to handle complaints that we suffer from every twenty-four hours. The jungle and rain forest are more than what they seem. It is really a pharmaceutics that can function the demands of people all over the universe. In a manner it seems as if this pharmaceutics has been kept a secret from everyone. Plotkin writes about these workss because these finds affect the audience. Everyone knows person who has suffered from a concern, cut, or burn. The reader or audience can understand why Plotkin is seeking for these workss. The audience can see that his grounds are practical. His purpose is to assist the human race. Since these secrets are rapidly deceasing with the seniors of these little folks, Plotkin takes it upon himself to continue the cognition. These natural medical specialties can likely bring around better than any man- made medical specialty. There is an copiousness of natural remedies yet our universe chooses to utilize man-made remedies that does non even compare following to 1s created by nature. From the analysis, the reader is able to use these finds to his or her ain life. The reader is able to see the value of Plotkin s expedition and how it can assist him or her. Mark Plotkin s usage of lists, descriptions, and analysis puts the reader right at that place with him in Suriname. He is a pupil soaking up the environment and larning the rudimentss. And he learns something new from Fritz, the reader excessively learns. Plotkin knows that the Suriname civilization, like other native civilizations, is disappearing. Knowledge, like the one acquired by Plotkin on his expedition, can be preserved and it will populate on. These secrets of the rain forest can be used to assist the people of our universe who suffer from things every bit simple as a febrility or every bit complicated as diabetes. One twenty-four hours it is besides possible that an complaint, which has no remedy soon, can easy be cured by a works that we neer expect to offer a remedy. Thankss to Plotkin these small secrets will non decease with the atrophy of the natives civilization.

buy custom The Health Insurance Portability and Accountability Act essay

buy custom The Health Insurance Portability and Accountability Act essay Since its enactment in 1996, The Health Insurance Portability and Accountability Act have had a profound impact in various domains of the United States healthcare system. Its main role is to protect the privacy of protected health information. This law establishes guidelines that control the sharing of protected health information. Chemical dependency counselors, just like other health professionals collect medical information as well as demographic information from individuals who use their services. This information is classified as Protected Healthcare Information (PHI) which contains individually identifiable health information (Root, 2002). PHI includes demographic information such as an individuals contacts, address, national security number, gender and date of birth in addition to healthcare information. PHI can be communicated in any form; written, spoken, electronically, etc. This paper expresses my views on the HIPPA rules apply to documentation in the field of chemical dep endency counseling. Client record The HIPPA rules require that counselors establish and maintain a client record for every client at the instance of first service delivery. The client record should contain demographic information that identifies the client. After the initial service delivery, the counselor should record the assessment results which include the diagnosis, the clients statement of their problem and the care plan. Further, there should be documentation of all services provided and their times, duration, delivery modes and the state of the client during the time of services discontinuation. There are requirements that counselors maintain a record of al payments received form clients and the charges billed to the counselors (Krager Krager, 2008). These entries should be authenticated. In the case of electronic records, a digital authentication key should be used to authenticate the records. Corrections of entries are required to be marked through with a single line and signed by the counselor. In my view, the stringent record keeping requrements are necessary to avoid documentation problems in the course of the counselors engagement with a client. These rules ensure that documentations are accurate and reflect on the actual situation. Inaccurate documentation is potentially detrimental to the success of a clients treatment plan. In situations where a change of counselor occurs, accurate information should be passed to the next counselor. In case of inaccurate documentation, the counseling plan can be wrongly administered to the client resulting into wastage of time, resources and efforts. Worse still, the customer is left in a worse state than he/she was in before the counseling sessions. The problem of improper documentation is especially harmful to the chemical dependency counseling field due to the nature of psychological treatment plans that require good planning and continuity. Privacy protection HIPAA rules require that the counselor protects client information from unauthorized disclosure. The HIPAA rules stipulate that the client and the counselor have to sign HIPAA agreement papers before commencement of their sessions. The papers are a statement of privacy practices of the facility where the counselor operates. This statement specifies how the counselor can use the information provided in the clients personal file. It also specifies third parties that are allowed to use this information, if any. The counselor and medical staff under him/her are required to sign the agreement at least once annually as an assurance of their awareness of privacy laws, their understanding of the same and their readiness to upholding these laws. In my view, the protection of privacy as provisioned in the HIPAA laws is very important to the client and the entire medical fraternity. Ensuring that this information is only used for the correct purposes that do not jeopardize the normality of clients life is of paramount importance. If shared, chemical dependency issues might lead to unfair discriminations from various quarters of life such as employment and education. People with addictions can be helped out of their preddicaments with proper counseling and guidance. It is therefore unfair to expose such persons to discriminatory treatment that might result from sharing of their personal and medical information. Therefore the HIPAA rules are important in protecting people with chemical dependency issue. They ensure that such people are protected by the law and they get a chance to live just like other people while dealing with their addiction problems. Other issues surrounding HIPAA In addition to client record and protection of private information, there are other issues surrounding HIPAA laws and chemical dependency counseling services. The requirement that counselors keep all the client data helps in coordination of that clients healthcare with other specialists if need when need arises. Such coordination would not be quick enough and efficient if proper client records are not properly kept. This is also helpful in sharing of information with family and friends, and other people that clients deem necessary. There is a need to ensure that HIPAA rules do not hinder the sharing of medical and personal information where it is necessary to do so for various reasons. For instance, a family discovered that their old neighbor was exhibiting signs of mental breakdowns. On taking him to the hospital, treatment was administered to him and since his neighbors were not legally allowed to access his health and personal information, they had to leave him under the care of healthcare providers. With time they could not trace the old man, and despite their goodwill, they were kept away from helping their old neighbor. I therefore find it necessary for HIPAA laws to be amended to allow such concerned parties have access to specific client information, as long as their sincerity can be verified. In conclusion, I believe that the documentation requirements as imposed by the HIPAA rules are largely beneficial, not only to the client but also to other concerned parties. It enhances quick and efficient counseling services and privacy protection for chemical dependency counseling services. Buy custom The Health Insurance Portability and Accountability Act essay

Plagiarism Essay Example | Topics and Well Written Essays - 250 words - 2

Plagiarism - Essay Example Such practice can never be totally prevented but there are ways individuals could minimize this (Oxford Brookes University). As students, we should aim to learn and not rely on easy solutions like copying another person’s paper rather, should think that in working on one’s paper, the student improves or even discovers his/her skills and abilities. While one may really write the paper, some practices might not be undertaken during the process that could lead to plagiarism like not referencing and others aforementioned. For students to avoid this then, they are advised to manage their time so as not to cram and copy other’s works which could be the easiest solution. While looking for references, it would be advisable to take notes using one’s own words, keeping a list of sources and documenting the references (Caroll, 2004). Probably the strongest influence would be to cling to what is right, that which is in line with the law. Institutions on the other hand can also perform their part by giving clear instructions to students regarding their works considering other students might not know what referencing means or they do not know how to go about the paper. Carol advises teachers to give different tasks for students, to prevent them from copying from each other and comparing their works and also change the writing styles so that they will have second thoughts of buying essays from the internet. In doing this and imposing punishments to those who would be caught committing the crime, students would think of keeping their dignity and learn the hard way (Oxford Brookes University). Caroll, Jude. November, 2004. Deterring, Detecting and Dealing with Plagiarism: A Brief Paper for Brookes Staff for Academic Integrity Week. Oxford Brookes University. Retrieved from:

Assignment scenario Essay Example | Topics and Well Written Essays - 1500 words - 1

Assignment scenario - Essay Example While the nurse has factual justification for the enforcement of her recommendation, is it possible that her apparent commitment to the health and welfare of the patient cannot be achieved by the disregard of her wishes? DEONTOLOGY One might argue that to care for the body in a way that yields emotional distress is self-defeating; What then, are the rules by which we can standardize the 'goodness' of an action or philosophy? Deontological ethics (deontology) is an obligation-centric ethical theory. Duty and rule-adherence are essential in that ethics, when anchored by rules and obligation connect the person with his or her duties. Deontologists may also follow a belief of moral absolutism, outcomes themselves become irrelevant; only duty, rule-adherence that can give us a basis for final moral arbitration. Combining these views, actions yielding positive outcomes but not resulting from strict adherence to a pre-existing code of conduct cannot be morally justifiable - regardless of ho w good it seems in retrospect. Ergo, if compelling the compression bandages is following a pre-ordained obligatory behavioral code, then the outcome of preventing swelling and sores is irrelevant, as is the outcome of the widow's displeasure. So long as the Nurse acts according to a protocol. The case of Ruth Symonds as pertaining to the implementation of Modern Medical Ethics. TELEOLOGY By contrast, Teleological beliefs and philosophies are outcome-based, or outcome justified. This principle can extend not only to philosophies as they inform decision making, but the natural sciences as well. Hanke, (2004) A tiger has stripes because stripes are needed for a tiger to live and hunt in the way that tigers live and hunt; therefore striped tigers are inevitable. But this does not inform the investigator as to the ultimate origins of behaviors or adaptations, and thus would not permit future investigators to extrapolate that observation into further predictions. It would then become nece ssary to devise an explanation whereby the root causes of the tigers' need for stripes and the consequences thereof are elucidated in terms of differential survival outcomes; before said stripes ever appeared. In the writings of Aristotle, the premise of teleology is expounded upon as a unifying meta-principle that he uses to apply holistic meaning to the forms seen within nature. All that exists must be whole and functional within the purvey of ultimate purpose; a purpose which he held to be human benefit. Schindler, (1986) But subsequent generations of scientific thinkers would be able to demonstrate the incompleteness of that presumption. While it is true that wheat may be very beneficial for human consumption, and that oxen may be advantageous as a source of cheap, brute force for human-guided industry, what of disease? The Smallpox virus is perfectly adapted to infect and proliferate amongst humans, and can only survive inside of a human being; does humankind exist solely for t he benefit of the Smallpox virus? Broader considerations like this must be kept in mind for anyone that adopts a presumptuous, just-so opportunistic teleology. It is difficult to entirely purge this kind of circularity from the field of biology, but attempts are being made by some biologists to remove assumptive references to a 'blind watchmaker', that presupposes final

Argue for or against identifying one's race or cultural identify on Essay

Argue for or against identifying one's race or cultural identify on documents such as census forms, college applications, studen - Essay Example The truth is, the concept of race has been a damaging concept within Western society and the way in which we define race is an irrational foundation for the different experiences that people have within the United States. Therefore, the concept of indicating a ‘race’ on a public form such as a census form, college application, student loan, or scholarship application is a continuation of an antiquated and unenlightened form of thinking which depreciates the overall value of society. The basis for defining race is founded on the color of skin. There are a variety of other factors that contribute to creating indicators of race, but the basic concept is defined by the color of a person’s skin. In an expanded capacity, the color of the skin is then combined with physical attributes that are associated with regional ethnic markers that create physically similar characteristics. From the point of view of social standing, race is further defined by similar ancestral back grounds, such as African founded heritages that form the group that is called African American, or Black. However, race is a complicated concept because of the multi-racial aspects of heritage that make up the history of most people within the United States. Therefore, because a skin color appears to be of one race or another, that becomes the founding principal on which race is determined.

Key factors influencing online shopping

Key factors influencing online shopping This study is done as it is to fulfill the MKT662, Industrial Training Report for final year student of Bachelor in Business Administration (Hons) Marketing from University Teknologi Mara (UiTM), Kota Kinabalu Campus. This study aims to establish preliminary assessment, evaluation and understanding of the key factors that driving or influencing consumers in Kota Kinabalu to shop through online. This study also will also differentiate the characteristics between public and private servants in the context of online shopping besides will reveal the correlation between demographic characteristics towards the key factors identified. This study will be a very useful for local businesses to get more information about the virtual marketplace trend in Kota Kinabalu before engaging into online businesses. 1.2 BACKGROUND OF STUDY The importance of the Internet as an advertising medium has generated a lot of attention in recent years where there are a lot of businesses have been using the internet in their marketing activities and somehow driving consumers all the way through the process and eventually persuading them to shop online (Goodwin, 1999) . Study on the adoption of internet activities by consumers has been done by many researchers. For example study done by E-revolution (2000) ; Haque A. et al., (2006) and Zhou et al., (2007), these study reported generally that internet activities are increasing over the year and expected to continue growing globally. Besides these study also reveals that businesses nowadays are ready enough to bring their businesses operation online. Moreover, Zhou et al., (2007) also summarized that the ability of internet users to shop online has also significantly improved from 16% to 32% since March 2001. As in Malaysia, according to Lee (2000), the internet become a virtual places where people share their ideas, build communities, shape the future democratically, and promote a new way of doing business. Moreover, the study stated that the web has become the worlds biggest shopping mall that allows local businesses to do their business with low cost involved, but yet covering global market. By looking back at the early stage of online activity in Malaysia, the year 1995 was considered as the beginning of Internet age. Back to the year 2000, it is reported that only 7% of the population was registered as Internet subscribers and only 701,000 units of total number of computer sold (Lee, 2000). As the competition in e-commerce is increasing nowadays (Haque A., et al., 2006), it becomes more important for online retailers to understand consumer acceptance of online shopping activities and what makes them to do so (Zhou, et al, 2007). Supported by Goodwin, (1999), Wu., (2003); Kolsaker, et al., (2004) ; Khatibi, et al., (2006), examining these factors are crucial as it has been suggested that they play an important part in determining the success or failure of online shopping business. Despite a host of studies on online shopping, there is no specific research done on the subject matter in Kota Kinabalu which contributes to lack understanding on the keys factors that influence customer to shopping online in the area. In short, this study will investigate the keys factors that facilitate customer from Kota Kinabalu willingness to purchase online and for the purpose of this study, few factors will be identify from the literature review and however, only the most dominant factors will be examine. 1.3 SCOPE OF STUDY This study will specifically examine and indentify the factors that directly and indirectly influence consumer the most specifically in Kota Kinabalu on purchasing decision through online. Researcher will also look into the demographic characteristic such as age, income level, profession, ethnic etc- of online users to be related to the identified keys factors influencing customer to shopping online. The research will be using data gather from selected samples which will include both career individual which includes both public and private servant in order to avoid of having bias data and maintain quality of the data besides to cooperates with time constrains. 1.4 PROBLEM STATEMENT At its core, the mission of marketing is to attract and retain customers. To accomplish this goal, a traditional brick and mortar marketer uses variety of marketing variables to satisfy current and new customers. As for online retailers, it is important for them to have a good understanding of the marketplace for their products and their target customers before engaging themselves in online retailing. Previous researchers found out that there is a rapid rise in the number of PCs as well as growth in the proportion of PCs hooked up to the internet each year which contribute to the growth in e-commerce in Malaysia (Legard, 1998). Despite the high potential of online shopping in Malaysia, however, there is no specific research done on the subject matter and its potential impact on local businesses (Kota Kinabalu area). Knowing the concept of bringing stores to shoppers instead of shoppers to stores is not enough to be success in online businesses. Precise and deep understanding of key f actors is critical to help online retailers and entrepreneurs to develop more effective and targeted online retail operations that will meet the requirements and expectations of their new online shopping customers. Therefore, this study aims to examine the key factors that influence current users of online shopping in Kota Kinabalu to shop online and in the same time assessing, evaluating and understand the characteristics of online shoppers in Kota Kinabalu. 1.5 RESEARCH OBJECTIVES The objective of conducting this study includes; To identify the critical factors that would influencing customer to shop through online. To investigate the differences on the between public and private sector shopping online adoption. 1.6 RESEARCH QUESTIONS In order to reach the objectives of this study, there are three (3) critical issues encountered. These issues are formed into questions that need to be answered. These issues including; What would the factors influence customers in Kota Kinabalu to shop online? What are the main characteristics of the customers who shop online? Are there any differences between public and private sectors employees in shopping online context? By having for the answer of these questions will help the local businesses to have better understanding on characteristic of the online customer especially factors benefits that make them buy products or services through online shopping, as well as their products or services preferences bought from online stores. In general, by having these question answered, this study will reveal the trend of online shopping in Kota Kinabalu. 1.7 IMPORTANCE OF STUDY 1.6.1 Local Businesses Planning on expanding businesses is not an easy job to be done. There are a lot of parts and divisions a business have to take into account especially when a business considering to go online. Therefore, this study will help local businesses to have a better understanding on the customers attitudes, characteristics and preferences shopping online besides guiding the local businesses to utilize the existing advanced technologies in operating their business and go global. 1.6.2 The Consumers This study can help consumers to have a better understanding on the advantages and disadvantages to shop online besides identifying a new way of shopping channel. This study also will provide information on products and services preferred to be purchased through online store which eventually will help consumer to make online purchases. 1.6.3 The Academicians This study will help to enhance researchers to conduct more study regarding the subject matter as it is more focus on the factors that influencing customers to shop online instead of traditional way of shopping. This study will provide the academicians with new information of online shopping trend in Kota Kinabalu specifically besides helping to enhance other researcher to do in depth review pertaining on the consumers attitudes towards adopting this new shopping channel. CHAPTER 2 LITERATURE REVIEW AND THEORETICAL FRAMEWORK 2.1 LITERATURE REVIEW In this chapter, relevant literature and research related to the scope of study will be reviewed and analysed to structure this study to present research findings in subsequent chapters. The current literature on consumer online purchasing decisions has mainly concentrated on identifying the factors which influence customer to engage in online shopping in order to truly ascertain what factors influence the online shopping activity adoption in Kota Kinabalu. Study done by Margherio (1998) mentioned about E-commerce which cover any commercial transaction that is effected via electronic means, including such means as facsimile, telex, electronic data interchange (EDI), the Internet, and the telephone. Inter Agency Task Force on Electronic Commerce, IATFEC (1997) on the other hand define E-Commerce as All form of business transactions conducted over public and private computer networks. It is based on electronic processing and transmission of data, text, sound and video. E-Commerce includes transactions within a global Information Economy such as electronic trading of goods and services, online delivery of digital content, electronic funds transfer, electronic share trading, electronic bills of lading, commercial auctions, collaborative designs, engineering and manufacturing, online sourcing, public procurement, direct consumer marketing and after sales service. It includes both products (consumer goods, specialised medical equipment) and s ervices (information services, financial and legal services, traditional services) and new activities (virtual malls). It involves the application of multimedia technologies in the automation and redesign of transactions and workflow, aimed at increasing businesses competitiveness In adopting the above definitions, it is involvement of face to face communication between consumers (Internet users) and companies (Internet sellers) via computer networks to facilitate any kind of commerce transaction (browsing or purchasing products or services) easier, faster and cheaper electronically beyond traditional geographical boundary (Norazah M. S, et al., 1997) while the term online shopping according to Ton˜ ita Perea y Monsuwe, et al., (2004) defined as the use of online stores by consumers up until the transactional stage of purchasing and logistics. Study by Shwu-Ing Wu (2003) reported that a persons buying choices are influenced by four major psychological factors: motivation, perception, learning and beliefs and attitude and through motivation, perception, and learning, attitudes are formed and consumers make decisions. Some researchers categorized influence factors into internal and external factors (Kaufman-Scarborough K, 2002 and Shwu-Ing Wu, 2003). Based on the idea, consumer purchase behavior is influenced strongly by cultural, social, personal, and psychological characteristics (Bellman, et al., 1999). The internal factors are including beliefs and attitudes, learning, motives and needs, personality, perception, and values and the external influences upon consumer behavior includes demographic, economic, social, situational and technological factors (Shwu-Ing Wu, 2003). In Malaysia context, study on Internet users are in abundance (Ramayah and Jantan, 2003; Ismawati and Ainin, 2004). However, there have been few studies carried out to understand their online purchasing behavior for example Haque A., et al., (2006); Ainin S., et al., (2005) and Razinah H. et al., (2009). Thus, the main objective of this study is to examine the key factors that influencing online shopping in Kota Kinabalu specifically. Study done by Taylor Nelson Sofres, (2001) found that the penetration of Malaysians shopping online, i.e. people who bought or ordered goods and services online in 2000, 1% of the total adult population in Malaysia which according to the study is corresponded to 4% of the Internet users in the country at that time. There is high demand among Malaysians Internet users conducting online shopping due to Ecommerce provide enormous of consumers worldwide potential benefits (Ainin S., et al., 2005) and study have shown that many consumers have started to shop their desired products online (Sefton, 2000). This shows that online shopping is highly accepted by the consumers (Swaminathan, et al., 1999 ; Rowley J., 2000 ; Ainin S., et al., 2005 ; Zhou, et al., 2007 ). Interestingly, in Malaysia context, Ainin S., et al., (2005) found that females were the dominant Internet shopper than males which contradict to the study done by Adeline Chua, et al., (2006). While according to study done in different market by Gupta et al., (1995) ; Haque et al., (2007) and Zhou et al., (2007) on the basis of Stafford, et al., (2004) and Susskind (2004), these researchers found that man tend to make more purchases online compare to women. Zhou, et al., (2007) reported that consumer involved in online shopping are mostly university graduates, aged 35 years old and below, have full-time job, earning monthly personal income of between RM2000 RM5000 and mostly single. This supports the study done by Shwu-Ing Wu, (2003) and Ainin S., et al., (2005) on the demographic profiles of online shopper. Another issue on online shopping from the previous literature is the characteristic of products and services can be marketed online (Peterson, et al., 1997 ; Legard, 1998 ; Klein, 1998) which according to these researchers, there are two types of product and services marketed online and it is highly depends on the characteristics of the products and services to be able marketed online. We are now seeing the emergence of an important new medium for commerce (Ainin S., et al., 2005 ; Adeline Chua, et al., 2006 and Zhou, et al., 2007). However, in Malaysia especially, even though sales growth rate suggests that the number of online consumers is growing however most research findings do not conclusively determine which key factors that influence consumer the most to shop online ( Ramayah and Jantan, 2003; Ismawati and Ainin, 2004). Examining these factors is important as it has been suggested that they play an important part in determining the success or failure of online shopping business (Goodwin, 1999 ; Wu, 2003; Kolsaker, et al., 2004; Khatibi, et al., 2006). Studies have been done to investigate consumer acceptance of online shopping from the perspectives of technology acceptance whereby the perspective prescribes that beliefs about ease of use and usefulness of a technology predict attitudes towards the technology and subsequent acceptance and use, for example by Sejin Ha and Leslie S., (2008). Bruner and Kumar, (2005) however, suggests that beliefs on trust and enjoyment are among the key factors that influencing consumer acceptance of online shopping. While Hoffman and Novak, (1996) developed more abstract concept on the relevant context for example shopping values, quality of information, system quality, enjoyment, perceived usefulness and ease of use- in order to improve predictions about purchase behavior. Factors that also influenced customer to shop online is product variety (Wolfinbarger, M. and Mary Gilly, 2001 ; Ainin Sulaiman, et al., 2005 ; Adeline Chua, et al., 2006) which categorized into good selection and wider availability of product choices offered by online stores. Online retailers are able to provide a wide range and assortments of products as compared to traditional channels simply because there is no physical space limit on the number of products that online retailers can display on their online storefronts (Delafrooz et al., 2009). Furthermore, the number of online stores that consumers are able to visit online compared to far physical stores, thus, exceeds the number of providing them with a wider selection of products to choose from (Harn et al., 2006). A survey by Ernst and Young (2000) also reported that one of the reasons why consumers use the internet is because of good product selection. Hyo-Joo Han, et al., (2006) found that product variety and quality of product pictures were observed to more important. Indeed, easy access to an abundance of current and detailed information on products and services facilitates comparison shopping, aid in product selection and enables consumers to make more informed decisions (Adeline Chua, et al., 2006). Furthermore, the Internet users could receive more attractive sales promotional offers from Internet sellers and also through individual e- mail accounts (Norazah M. S. et al., 2002) Consumer willingness to spend online also influence by privacy factor whereby online consumers are unwilling to reveal personal information over the web, despite assurances given by online merchants (Wolfinbarger, Mary and Mary Gilly, 2001; Ainin Sulaiman, et al., 2005). To most of the consumers, the issue of security and privacy over the internet is the most overwhelming barrier facing the online shopping adoption process that caused them not to make any purchase on the Internet (Norazah et al., 2002 ; Janice Tsai et al., 2007). Smith, et al., (1996) outlined four dimensions of privacy concerns for organizational practices which include collection of personal information, unauthorized secondary use of personal information, errors in personal information, and improper access to personal information. According to Malhotra, et al., (2004), the dimensions of concern refer to the collection of personal information, the control over the use of personal data, and the awareness of privacy practices and uses of personal information. Janes et al., 1997 reported that consumers tend to be more comfortable providing sensitive information in a realm where they can see with whom they are dealing, revisit the physical location of the business if necessary, and thus, exert a perceived amount of control over the situation besides want to be assured that their communication and transactions will remain secured and private (Hoffman et al., 1999; Ainin Sulaiman, et al., 2005). Janice Tsai et al., (2007) in their study found that, people will tend to purchase from merchants that offer more privacy protection and people even willing to pay for a premium to purchase from such merchants. Kargaonkar and Smith (1986) ; Swaminathan, et al., (1999) ; Bellman, et al., (1999) ; Elliot and Fowell (2001) ; Eastin (2002), found that consumers who are primarily motivated by convenience are more likely to make purchases online. These authors proposed those consumers who have interface with the net and who are more time-constrained tend to buy online more frequently. According to Bellman, et al., (1999), wired lifestyle consumers are consumers that use the internet as a routine tool to receive and send emails, to do their work, to read news, to search for information or for recreational purposes. Their routine use of the Internet for other purposes leads them to naturally use it as a shopping channels as well (Bellman, et al., 1999). Similarly, McGann (2004) also reported that the main reason why consumers shop online is because it is convenience. It is said to be the major factors that motivates consumers to shop online. Charles D., et al., (2002) also found that Internet shopp ing is convenient however it is never replace actual shops. For years, information search has been one of the main marketing research topics (Kulviwat et al., 2004). Information is an important resource for consumers shop online especially for goal-directed fashion type of consumer (Wolfinbarger, M. and Mary Gilly, 2001). According to the study, the availability of information is one of the reasons that many buyers view search and purchase online as a utilitarian activity and it is consistent with the finding by Ainin Sulaiman et al., (2005). As noted by Bakos (1997) Internet search enables consumers to reduce imperfect information about products. The study also supported by Rha (2002) where it were stated that consumers can easily find information about other consumers experiences of products through internet. The internet is a medium to search for product specification and product prices as well. In addition to product information, price was a piece of information that was usually sought by consumers (Wolfinbarger, Mary and Mary Gilly, 2001). Brynjolfsson and Smith (1999) found that prices online are 8 to 15 percent lower than the prices for comparable products in traditional retail outlets. According to McGann (2004), Ainin Sulaiman et al. (2005), Adeline Chua et al., (2006), competitive prices and deals offered by online retailers are one of the dominant factors that influence consumers to shop online. Rowley (2000) reported that the Internet is the most powerful search medium for products, services, and most other types of information because it lowers both search cost and search time. Therefore, by referring to the available literature, factors that might influence customer to shop online can be conclude as widespread of product choices or product variety (Delhagen, 1997 ; Wolfinbarger, Mary and Mary Gilly, 2001 ; Ainin Sulaiman, et al., 2005 ; Adeline Chua, et al., 2006); enjoyment factors (Wolfinbarger, Mary and Mary Gilly, 2001 ; Bruner and Kumar, 2005); privacy factor (Wolfinbarger, M. and Mary Gilly, 2001; Norazah et al., 2002 ; Ainin Sulaiman, et al., 2005 ; Janice Tsai et al., 2007) which become one of the main concern to shop online; convenience factors (Kargaonkar and Smith, 1986 ; Swaminathan, et al., 1999 ; Bellman, et al., 1999 ; Elliot and Fowell 2001; Eastin, 2002 ; Chen and Chang, 2003 ; McKinney, 2004); product information factor (Wolfinbarger, M. and Mary Gilly, 2001 ; Rha, 2002 ; Ainin Sulaiman et al., 2005 ) and prices factor (Margherio, 1998 ; Strauss and Frost, 1999 ; Rowley, 2000 ; McGann, 2004 ; Ainin Sulaiman et al., 2005). As stated in Delafrooz et al., (2009), consumers who value the convenience, prices and wider selection of Internet shopping tend to purchase more online and more often. Even though wider selection or product variety also mentioned as one of the major factors, for the purpose of this study, as regards to the time constraint, researcher will only focus on two most dominant factors from all the factors identified which are the convenience factor and price factors. Thus, these two (2) factors are further discussed below; CONVENIENCE By referring to the studies done before, the main factors customer shop online is that it is more convenient than to shop in-store which also supported in current study by Delafrooz et al., (2009). Convenience reflects ease access of information about product, provision of in-depth information, ease of ordering product, potential for money saving, and timely delivery. (Mathieson 1991 ; Bruner Hensel, 1996 ; Turban et al., 2002 ; Gurvinder and Zhaobin, 2005 ; Hui et al., 2006). Convenience is the most prominent factor that motivates consumers to shop through the internet. In this study, convenience which refer to 24-hour availability of online storefront (time saving) and accessibility from almost any location (less moving) have been found to be significant explanatory factors for Internet shopping adoption (Karayanni, 2003) and also provides consumers with a powerful alternative channel for making purchases (Delafrooz et al., 2009). These factors (time saving and less moving) will be taken into account as part of convenience factor. As contradict to the studies saying that convenience is the most prominent factor that motivates consumers to shop through the internet, study done by Razinah H. et al., (2009) reported that although the net offer convenience in shopping, online shopping, assurance in payment and lots of information, some group of online users are still reluctant to shop online even though these group of online users have limited time allocated for shopping due to their hectic daily life. PRICE Price in this study refers to the market value, or agreed exchange value, that will purchase a definite quantity, weight, or other measure of a good or service. Price of product offered online is one of the major factor that influencing customer to engage in online shopping and this supported by the finding in McGann, 2004. The idea is the simplest reason for consumers to buy through the internet is to save money from the cheaper prices offered by online retailers compared to traditional retailers. Contradict to the study by Brynjolfsson and Smith (1999), study by Lee (1997) and Bailey (1998) found that products are sold at higher prices in the Internet channel compared to physical channels. Clay, K. et al., (2001) reported it may be due to unobserved quality variation. Rowley (2000) stated in his study that, online retailers usually are able to offer cheaper prices because of the shrinking cost of information processing, lower operating cost and global reach provided by Internet. In addition, Strauss and Frost (1999) also identified the ease of comparing price as one of the most important factors to online shopping. To some extent, according to Clay, K., et al., (2001) price of online product has positive relationship with the availability and widespread of information. Conventionally, shoppers will make comparisons and always go for the best value for price products (Ainin Sulaiman et al., 2005). Hanson (1999) reported the main reason that cheaper prices are offered to online shoppers is because of competitive pressure, especially from new online retailers. Study by John P. and Jackie L. (2001) found that even though more than half respondents mentioned price of the product or service as the primary factor when they consider buying on the Internet, however to some extend it would cost more to buy from online store than purchasing it from physical retail store. Customer expressed concern associated with high shipping cost, high pricing, lack of opportunity to examine the product prior to purchase, confidentiality of credit card and purchased information also mentioned in the study by Razina H. et al., (2009) on the basis of study done by Goldstein and Oconner, (2000). 2.2 THEORITICAL FRAMEWORK Based on the existing literature connected directly to the scope of this study, there are few factors identified to have significant effect towards online shopping namely convenience, price, product variety, widespread of product information and etc. However, only two the most dominant factors will be the ultimate key that will used to aid and examine the key factors that influencing consumers to engage in online shopping. CONVENIENCE ONLINE SHOPPING PRICE 2.3 SUMMARY Based on the review on the related literature review, researcher found few dominant factors why consumer do engage in shopping online is generally influence by the factors of feeling of convenience, product prices sold online is relatively lower than existing retail stores, the widespread of information availability and also variety of product offered online. Moreover, this study will also look into the characteristic of customer especially in terms of profession, as regard to meet the objective to investigate the differences on the between public and private sector shopping online adoption. In summary, consumer purchasing behaviour through online can be examine in different model and generally, the factors that influence them to engage in online activities may be vary. However, for the purpose of this study, researcher will only look into the most significant factors convenience factors which include the time saving and less moving, and also the price factor on the basis of key factors that influencing customer to shop online in Kota Kinabalu. CHAPTER 3 RESEARCH METHODOLOGY 3.1 METHODOLOGY A structured questionnaire will be used to collect the necessary data. It will be designed to specific information of the respondents. It serves as primary data to answer the research questions and objectives pertaining to online shopping in Kota Kinabalu. The survey questionnaire consists of few distinct sections, each of which contains questions which lead to answer the research question of the study. In view of time and cost constraints as well as the large population of Internet users in the country, random sampling was used to collect data from the consumer from Kota Kinabalu area. Even though the sampling method adopted might have limitations in terms of generalisibility compared to other sampling methods; it is assumed that the sample represents the whole population of consumer in Kota Kinabalu. 3.2 SOURCES OF DATA This study will be based on both primary and secondary data. The primary data will be from the structured questionnaires which will be distributed to the appropriate sample to collect necessary information regarding the subject matter. The secondary data will be gathered by reviewing web sites, business magazines, journals, publications and other relevant document related to the subject matter. 3.3 INSTRUMENT Sample data The sample in this study will be selected from different groups of people including non-executive, executive, students, and housewife in order to avoid collecting bias data. Mode of administration of survey Face to face and video call interview may be used in this study to gather appropriate information. This study will also be conducted by a constructed questionnaires with consumer selected as sample and all participants will be voluntarily. Nature of Questionnaires The questionnaires consist of 20 questions. Both open ended and fixed-response-alternative question will be used. Fixed-response-alternative question include multiple choice and also dichotomous. The questionnaire was self-administered, where it contains simple question with detailed instructions. The questionnaires were collected back after the respondents completed them. A copy of the questionnaire is provided in the appendices. Scope of the Study 300 questionnaires will be distributes by hand to the random sample of consumer in Kota Kinabalu area which will include both female and male from all groups plan. 3.4 RESEARCH APPROACH A descriptive research is being proposed to perform this study. Prior literature provides with a rich foundation on which to build a research framework for the study. As suggested by previous researcher, strong theoretical and conceptual framework can be developed through an integration of constructs from different research traditions and disciplines. In this study, the literature search was based on the keywords such as Internet Shopping, Internet Marketing and Online Shopping. Each article was reviewed and screened to eliminate the articles that were not pertinent to the study. 3.5 LIMITATION OF RESEARCH In order to conduct the research, the researcher is confronted this problem: time constrain Basically, research need to be done in longer period of time, unfortunately this study might only have few months given to complete be completed. Ample of time is needed to complete this study properly. Thus researcher only focus on two factors to be examined in this study. lack of expertise As beginner in the marketing research, the researcher level of competency and sophistication not is compared with experienced researcher. Researcher will have to refer on several books and seek guidance

The Relationship Between Mother and Daughter in James Cain’s Mildred Pi

The Relationship Between Mother and Daughter in James Cain’s Mildred Pierce I have always been of the belief that in order to truly love, hate must exist within the core of the relationship. Nowhere in modern fiction is this dictum examined more accurately than in the novel by James Cain, Mildred Pierce. Looking at the concept in a familial context, James Cain has created two well-developed characters, Mildred Pierce and her daughter, Veda, that not only emphasizes the nature of mother-daughter relationships, but looks at how love and hate permeates the very essence of the relationship. The Irish poet Thomas Moore once described the fascination of these violently fluctuating emotions, â€Å"When I loved you, I can’t but allow/ I had many an exquisite minute/ But the scorn that I feel for you now/ Hath even more luxury in it† (Tresidder 57). While reading Mildred Pierce, I was reminded of my own mother’s relationship with her daughters. One of my sisters, Leslie, in particular, hated my mother in youth. It was strong emotion to extinguish, especially in those formative teen years, but because life is dominated with experiences, things in which we learn from, later one comes to understand the nature of their hate and love and begins to properly delineate the truth of each. Unfortunately, we don’t get to see this in Mildred Pierce and Veda’s relationship. The reason for this is twofold; one, it is the element of obsessive love that fosters a breakdown in the natural boundaries that exist in a parental relationship. Secondly, it is the need by Mildred to seek the unrealistic approval from her daughter, Veda, which further exasperates the boundaries, almost wiping them completely away. We see these elements of obsessive love, ... ...essive love for Veda; her need to gain acceptance and approval from this undeserving daughter that leads her catastrophic collapse. For Veda, it is her spiteful and vindictive nature to exact pain from those she holds in contempt. One needs the other in order to bear witness to the conclusion of their story. Love and hate rules in Glendale. Work Cited Cain, James. Mildred Pierce. New York: Vintage Books. 1989 Firman, Dorthy. â€Å"Healing the Mother/Daughter Relationship.† Mother/Daughter Relations 8 Dec 02 http://www.motherdaughterrelations.com/article.html www.motherdaughterrelations.com/article.html Phillips, Shelley. Beyond the Myths. New York: Penguin Books. 1996 Tresidder, Megan. The Secret Language of Love. San Francisco: Chronicle Books. 1997 Vial, Veronique. Women Before 10 a. m. Photograph. New York: Powerhouse Books. 1998

Cultural Misunderstanding Essay

Nowadays, with the development of modern technology, the world tends to be a global village. It is quite convenient to contact people from other countries by telephone, fax or on the internet. Therefore, firms get more opportunities to sell their products overseas. However, as we all know, different countries have their own unique cultures. Hofstede who is a pioneer of comparative intercultural research describes culture as â€Å"the collective programming of the mind which distinguishes the members of one category of people from another† (Henk, Joseph Soeters and Peter Ester 2004,34). Owing to diverse company management, languages as well as customs, cultural conflict will arise from communication between people of different cultural backgrounds. This essay tries to present the main elements of cultural misunderstanding during cross cultural business and then find some effective ways to avoid or mitigate those problems. Different cultures make the world diversified. However, unfortunately, it also causes some negative effects on international business, which can lead to misunderstanding, confusion even anger. It usually appears in following aspects: 1). Misunderstandings based on power distance: According to Gallois and Callan(1997,28 ), â€Å"the distance† between a manager and subordinate can be considered as to extent to which employees can agree with their bosses or managers. It has two different styles: high distance and low distance. High power distance culture is usually found in some oriental countries, especially in Japan, Korea and China. Superiors seem to be entitled to more privileges. They are the centre of the whole company, their status (based on age, experience, or position) gives them the right to tell others what to do, and subordinates always esteem the managers. On the other hand, in western countries, an employee can have different opinions to his/her boss and can discuss problems with their manager face-to-face. Actually, deference of power in low power distance is based on knowledge and experience, rather than status or position alone (Gallois and Callan, 1997,28). Because of the different realization of power distance, conflict and misunderstanding must emerge when two or more who come from different power distance cultures work together. In this situation, managers of  multinational companies must pay attention to the clashes and be aware of the difference of cultures. The manager should know how to let those employees work together harmoniously and cooperatively. 2). Misunderstandings based on language: As the medium of information, language is used to express ideas, thoughts, and beliefs. Different nations use different languages, so there will be loss or misunderstanding during communication. For instance, in some countries, people like using implicit words, which are hard for foreigners to understand. It will cause big problems in cross-cultural negotiations. Language-based misunderstandings will happen, even with two native speakers of the same language, but from different dialect groups or social classes, communicating, because of accent, slang or technical terms. What’s more, according to Gallois and Callan (1997, 7), language is also associated with non-verbal communication, which includes gestures, body language, eye contact and some types of non-verbal behavior are used based on the user’s culture. Therefore, it is common that similar gestures will have different meanings in different countries. Thus, the non-verbal channel is another contributor of misunderstanding. For example, an Indian shaking his/her head means â€Å"yes† instead of â€Å"no†! In order to reduce language-based misunderstanding, overseas sellers should follow the â€Å"customer orientation† principle and do business in the customer’s language and communication style. In other words, it is essential to pay extra attention to the communication process, even if it takes more time. 3). Misunderstandings based on social rules. Social rules are defined as â€Å"shared expectations about the behavior that should and should not occur in specific social situations† (Gallois and Callan,1997,33). But the rules are different from one situation to another. Take punctuality as an example: we all know time is money, but when there is a conference, Germans usually arrive 5 minutes before the start and Spanish people will be late for 15 minutes late. However, in their mind they are both on time. Furthermore, when Western people converse with each other, the usual distances are between 0.5 and 1 meter. However, in China, the distance is much less, especially in a restaurant when people’s bodies will touch very closely.  Some Westerners feel uncomfortable in that situation. In a word, to keep an open mind about other people’s social rules and respect for those rules is very necessary. â€Å"When in Rome, do as the Romans do†. From what has been discussed before, cultural conflicts are inevitable during cross-cultural business, due to differences in company management, language, attitude toward times, social behavior, etc.. People are not all the same under the skin. As a professional business person, he/she should be willing to learn other nations’ cultures and keep an open mind, and adapt himself/herself to fit into the business environment in order to get the best achievement in business. References: Gallois,C and V.Callan (1997) Communication and Culture. JOHN WILEY&SONS Vinken,H, Joseph Soeters and Peter Ester(2004) Comparing Culture Dimensions of Culture in a Comparative Perspective. BRILL The Content of Intercultural Communication http://www.ahtvu.ah.cn/jxcl/zhykch/1107/supplementary%20reading2htm 25/01/2006

How To Grow Your Email List With Lindsey Morando From HelloBar

How To Grow Your Email List With Lindsey Morando From HelloBar Marketers usually have many goals- sometimes too many. And lets not forget about these Key Performance Indicators (KPIs). As marketers, we can measure so much, but what should we focus on to influence real growth? There are several specific lead indicators that marketers can measure that ultimately influence revenue growth: Website visitors, email subscribers, marketing qualified leads, sales qualified leads, and customers. Today, were talking to Lindsey Morando, director of marketing at Hello Bar, which is dedicated to helping marketers build their email list. In this episode, learn why your community of email subscribers is your most valuable asset as a marketer. You’ll get advice on conversion tactics, as well as how to create lead magnets and content upgrades that turn Website visitors into subscribing fans. Definition of List Building: Creating, building up, and cultivating a community of people who have a common interest that you can support and offer a solution People are 40% more likely to sign up for your email list than social media; 73% of companies report that email marketing is their top ROI channel Generate traffic to Website to convert visitors into email subscribers; look at SEO efforts, social media, and where your ideal client is to be in front of them Traffic Building Tips: Joint training, tutorial videos, and Webinars get people to know, like, and trust you; speak at events to increase brand awareness Convert traffic into email subscribers by understanding users and whats going to get them to take action; see where people are going on your site using analytics Pop-ups and lead captures sometimes get a bad rap; its because youre not presenting the right message, at the right time, to the right people Content upgrades are a lead capture within a blog post it’s a pattern interrupt; quizzes, challenges, and games also work well When building an email list develop a plan and schedule based on why someone would want to join your list; provide content that brings value to your community First email should welcome people, share your story, and introduce you; can include a video or downloadable First Email List: Start with people you know; let them know what to expect, what youre going to share, and what value youre going to provide with a call to action Links: Hello Bar Marie Forleo ConvertKit Bonjoro Write and send a review to receive a care package If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Lindsey Morando: â€Å"Having a tool is one part of the battle, but the other part is to know how to use the tool and know how to be a marketer and be able to be successful in this digital world.† â€Å"I see it as creating and cultivating a communityyour tribe of people, people that have a common interest that you can support and provide a solution to.† â€Å"Ive always found email to be the most valuable because it is a direct contact. I think its so valuable because you actually have direct access to it and its your community.† Dont just show up when you have something to sell. Show up all the time consistently, giving your people what they need, and whats going to allow them to be successful.†

The American Elections of 1896 essays

The American Elections of 1896 essays The election of 1986 is considered as one of the most important in the nation's history since it marked a sea change in the evolution of the modern presidency. Though the status of this election was unclear, it is frequently considered as a realigning election that stands for a serious difference from previous patterns of voting. Mainly, it refers to any one of several United States presidential elections in which geographic bases of power for each of the two parties were radically altered, resulting in a new political power structure and status quo. It is believed that a realigning election happens only after a shift in partisan preferences in the general populace. Furthermore, in this case, James Weaver of the People's Party, who had finished a reputable third four years before, threw his aid to the Democratic candidate William Jennings Bryan. John M. Palmer of the National Democratic Party received 133,435 votes (1.0%), and the Prohibition Party's Joshua Levering 125,072 votes (0.9%). Many of the Prohibition voters went to Bryan in this election, but this was insufficient to overcome Republican candidate William McKinley. Besides, this election was one of huge importance to money. It's main issue was which metal should back U.S., gold or silver. Bryan supported silver whereas McKinley supported gold. The Populists had supported Bryan because they as well supported the silver issue. The diverse political parties had some support for each but the main ones were gold for Republicans and silver for Democrats. On November 3, 1896, 14 million Americans went to the polls, giving Republican William McKinley a winning total of over 7,100,000 votes (51%) and 276 in the Electoral College against about 6,500,000 popular ballots (46%) and 176 electoral votes for Democrat William Jennings Bryan. It was the largest margin of victory since President Ulysses S. Grant's reelection in 1872. William McKinley's political back up ca...

Should sex and violence in television or in the movies be banned Research Proposal

Should sex and violence in television or in the movies be banned - Research Proposal Example nifests in not only in opposite sex unisons only and there are cases of same sex unisons as well, the prime motive in sex remains unison for the sake of enjoy, fulfillment and attaining completeness. Sex is also beautiful as it is instrumental in maintaining continuity of life on this planet. In many unpleasant situations sex and violence come together and this results in sexual abuse or even its extreme form rape. Unfortunately despite being unpleasant, these incidents continue to occur and we all have to live with it. Television Programs and movies are like mirrors of our society. These programs displays what is going on in our society and tries to bring out the truth so that we can learn to perpetuate the good things and to eliminate the bad things from our life and the society. Therefore, these programs show even sex and violence. However, there are many dimensions of exhibiting sex and violence in TV programs and movies including the fundamental right of freedom of expression, financial and business angle, impact of such programs on the society in general and on kids in particular. There is no denying the display of sex and movies have a definite negative impact on kids and even on elders and therefore, there is a case for banning display of sex and violence in television programs and movies. However, there are other considerations including the fundamental right of freedom of expression, profession and also the right to know the truth, which goes against banning the display of sex and violenc e in movies. This paper reviews different aspects of the issue in the subsequent sections and argue why display of sex and violence in movies should not be banned, in stead it should be effectively regulated. Sex is as old as life is on this planet and therefore it is not surprising that sex is ingrained so deep in our existence, our identity, our personality, our society and it has a special status in our life and our society. Different societies and cultures look at

Fashion marketing - target customer- stravarious brand research Essay

Fashion marketing - target customer- stravarious brand research - Essay Example The essay "Fashion marketing - target customer- stravarious brand research" discovers the marketing of Stradivarius brand. With this concern, the essay intends to research the current retail environment as well as market competition prevailing in the UK business and also the campaign surrounding the launch of Stradivarius. Apart from this, an evaluation of the scale of the launch of the brand, assessment of how the brand will attract the existing along with new customers of Inditex and ideas about generating greater awareness about the brand, will also be highlighted in the essay. Thus, based on this research, a pre-framed questionnaire will be compiled, which will help in building a complete picture of the customers and their expectations in the market sector of retailing. It is quite essential to evaluate the current retail environment prevailing in the business markets of the UK, as Inditex is planning to launch its another globally renowned brand Stradivarius in this region. Acco rding to the report published by Crown (n.d.), it can be apparently observed that the current retail environment prevailing in the UK largely contributes in developing the economy of the nation through employing huge figure of skilled workforce and generating approximately  £17.5 billion taxes among others. The report also highlighted the fact that the retail sector of the UK is viewed to be a foremost leader in the arena of innovation. The international retail brands operating in the business markets of the UK.