Tuesday, January 21, 2020

Flaws In Twains Adventures Of Huckleberry Finn :: essays research papers

Flaws in Twain's "The Adventures of Huckleberry Finn" Mark Twain's novel The Adventures of Huckleberry Finn is by any means a classic. However, there are several flaws. First of all the coincidence that everything happens with in my mind detracts some from the story. The other major problem is that the book seems to drag on and on the closer you get to the end, as if Twain had a page quota to fill and was not worried about the story. The other problem brought up on our hand-out was Huck's lack of seriousness in what was a very serious situation for Jim. As for the coincidence part, it appears most obviously as you read towards the end. For example Huck ends up at Aunt Polly's, and I was thinking, yeah...right those chances are about one in a million. And then after Huck tells Aunt Polly that he is Tom, Tom shows up...uh-huh, I bet. It is things such as those I just mentioned that make it very difficult for me to read a book without becoming frustrated. It is probably because I am used to real life and like it or not real life is just not that perfect. My other gripe was that Twain seems to ramble on and on and on an..... To me it seems as if the story that he was writing became faint shortly after the time when Huck says, â€Å"It's me. George Jackson, sir†(pg. 95). I do have to give him that the feud was interesting filler, but you can only take so much filler. Then when John Wayne (The Duke) and Elvis (The King) come along there seem to be four or five stops along the river that except for one little detail, are the same. Please excuse the jump back, but how coincidental is it that you have a Duke and a King on the same raft in the middle of the Mississippi river (yes I do know they are not really royalty but that does not matter)? Even during all of this complaining I have done I did find humor in such things as when Huck was observing some local â€Å"loafers† and their discussions about borrowing and lending chewing tobacco. â€Å"Here, gimme back the chaw and you take the plug.† (pg. 138). I can just picture four or five guys laying around chewing tobacco with spit/tobacco juice running down their chins, probably in dirty overalls with no shirts on underneath and boots, to complete the look, three or four days of beard waiting to be shaved, and oh yeah, a nice old straw

Monday, January 13, 2020

Leadership of General George S. Patton Essay

Leadership of General George S. Patton by Eugene V. Struzik III May 23, 2011 Abstract The purpose of this research paper is to explore the different leadership styles that General George S. Patton Jr. used throughout his life, (November 11, 1885 until December 21, 1945). General Patton is often thought of as one of the most controversial generals in history. This paper will concentrate on events that happened in his life and how his determination, will and hard work helped him overcome and became a better leader. It is evident that in a review of the research General Patton was able to achieve many his success by determination and hard work to be the best in everything that he set his mind to accomplish. He was never happy, except when he was given the challenge of commanding men into battle. General Patton was a leader, a warrior and the most feared General by the Germans. General George S. Patton was a man who is often referred to as a great general, and leader of men who was equally just as controversial. His career in the Army was often a struggle for him to advance and receive the recognition that he deserved. This paper will cover the leadership styles of General Patton during the early, then during World War I. Next it will cover World War II and finally I will give my opinion on the subject. George S. Patton, who was sometime called Georgie, was an average child with the hopes and dreams of becoming a great military leader like his Grandfather, Great-Grandfather and many of his other relatives (Regan, 1960). He worked hard with his academic career to tried to get into West Point the United States Military Academy, but he was not accepted at first. Not deterred by this set back, he went to Virginia Military Institute (VMI) for a year (Reda, 2004). Even though he was going to VMI, he continued tirelessly to get accepted into West Point. Finally Patton was accepted into West Point, but he found it far more challenging then he imagined it would. The major reason that he had difficulty with the studies was because he was suffering from dyslexia, a disorder that caused everything to look backwards (Reda, 2004). Although faced with these difficulties, George never gave up, even when he was forced to repeat his plebe year, due to poor academic performance. However this failure to progress only strengthened his resolve and determination to better. In an effort of almost memorizing everything from his textbooks, he was able to achieve an appointed Cadet Adjutant. Another area that he had an interest in was sports. He encourage the introduction of sports into the school as a way for men to stay focused on studies as appose to getting in trouble (Regan, 1960). His efforts lead to the creation of the first football team and the fencing team. He felt that sport would help him and his classmate overcome the boredom of every day life at West point. In addition, it would help them overcome physical challenges through determination and it would teach them sportsmanship. In an amazing testament to hard work and preservation, George Patton graduated from West Point. Although he did not graduate at the top of his class, he was ranked number 46 out of 103, which is amazing considering the fact that he failed his first year in the Academy. He was commissioned as a Second Lieutenant and assigned to the US Calvery. It was also during this time in Patton’s life that he would marry his beautiful and wealthy wife, Beatrice Ayer. Her father was not fond of her marring a military man, because he felt that this would keep his daughter far away from her family. In fact her father, Frederick Ayer, offered George a job in the family business if he would just resign his commission in the Army. However, that was not something that George Patton, was able to do. He was living his dream of being an officer in the United States Army. George’s determination and hard work would reach a high point when he participated in the 1912 Olympics. Although George was not a natural athlete, he simply did what he always did work twice as hard as everyone else in an effort to be better than everyone else. It was his will and his desire to be the best that propelled him into getting fifth place during the Olympics. This raw determination to achieve a goal and accomplish the task ahead would become his trademark. Once again George Patton’s determination and desire to excel paid off. Lieutenant Patton was able to get a position as an aide to General Blackjack Pershing during the Punitive Expedition. The interesting thing about this appointment was General Pershing was not taking people to his staff. In fact, it was a letter that Lieutenant Patton wrote to General Pershing requesting to be considered for an appointment to the General’s staff that gave George the opportunity of a lifetime. Here he would learn what it took to be a good Calvary Officer and he would make important contact that would serve him well in the future. This leads into the second main point of this paper, which is Patton emerging into a leader. It is 1917, and the United States has just declared war on Germany. Patton got another chance to serve under General Blackjack Pershing. Pershing gave Patton a promotion to the rank of Captain and appointed him the Tank commander for the American troops. This was not an easy task for Captain Patton, since he had to develop a training program, and tactics for the new technological advancement of the tank. This was Patton’s first leadership challenge that would set the tone for how he dealt with all of the other challenges in his life. He was the â€Å"first tank commander† (Reagan, 1960), with this job he took on the daunting task of creating the first Tank Command in Europe. â€Å"Patton single-handedly created the, the AEF Tank Training Center. He created the, the ideas, the tactics, the design, the uniforms, the procedures. Virtually, everything that was done came from Patton† (Reda, 2004). Patton realized the need for training and the benefit that he would get on the battle field. Drawing from his own experience, Patton viewed the tank as the calvary of the future. It would be during this First World War that he would develop many of his leadership skills. As was pointed out by Captain VonShell, â€Å"Instill a sense of security in the men, by so doing you will help them overcome their fears† (1933, p. 17). Patton exemplified this behavior, by being the first person to ride on a tank for in combat even though there was machine gun fire raining down on him (Reda,

Saturday, January 4, 2020

The War On Drugs Essay - 578 Words

The â€Å"War on Drugs† is the name given to the battle of prohibition that the United States has been fighting for over forty years. And it has been America’s longest war. The â€Å"war† was officially declared by President Richard Nixon in the 1970’s due to the abuse of illegitimate drugs. Nixon claimed it as â€Å"public enemy number one† and enacted laws to fight the importation of narcotics. The United States’ War on Drugs began in response to cocaine trafficking in the late 1980’s. As the war continues to go on, winning it hardly seems feasible. As stated by NewsHour, the National Office of Drug Control Policy spends approximately nineteen billion dollars a year trying to stop the drug trade. The expenses shoot up, indirectly, through crime,†¦show more content†¦An eighth grader has the ability to obtain heroin or cocaine as effortless as he or she could marijuana. The scary thing is that drugs are so much stronger, pure r, and more deadly than they were decades ago. Can you even imagine children using them and the way they are harming their bodies? As far as school and their education, what child will learn if they come to school high or intoxicated? Or if they even go to school for that matter. The programs that the schools have provided, such as D.A.R.E., have proved themselves to be ineffective. There are just as many kids, and that is exactly what they are, using drugs that have taken the program than the kids that had not participated. It seems that the more the government tried to educate against drug, the more negative attitudes arose against the police and law enforcement. And with that escalates the positive attitudes towards using drugs and alcohol, as well as a rise in criminal behavior. As a result in the drug war, education becomes limited to those who actually care to learn. The drug war has dramatically affected the number of imprisoned Americans, as well as its prisons. According to DrugSense.Org, 1,576,339 people have been arrested for drug law offenses this year alone. And out of those, 9,261 have been incarcerated. As for marijuana offenses, 747,183 people have been detained. In fact, most of the non-violent offenders sitting in state, local and federal prisonsShow MoreRelatedThe Drug War On Drugs1378 Words   |  6 Pagesnon-violent drug charges. These people’s lives are now forever changed because of a mistake they made. This mistake is continually made every single day and Americans are being punished in extreme ways for a non violent crime. The United States needs to decimalize all drugs because the drug war is costly, causes high incarceration rates, and isn’t effective as European drug solutions. In the 20th century, the United States government led a major renewed surge in drug prohibition called the War on DrugsRead MoreThe War On Drugs And Drugs Essay972 Words   |  4 PagesThe war on drugs have been a critical issue that has repeatedly held a great debate topic. It was in the 1906 when the first act against drug was put into effect with the Pure Food and Drug Act which required all over-the-counter medication to have label of its ingredients. Under President Nixon the first executive branch office to coordinate drug policy was formed and the Comprehensive Drug Abuse Prevention and Control Act was put into place. Two years following that the Drug Enforcement AgencyRead MoreThe War On Drugs And Drugs1486 Words   |  6 PagesThe War on Drugs Despite an estimated $1 trillion spent by the United States on the â€Å"War on Drugs†, statistics from the US Department of Justice (2010) has confirmed that the usage of drugs has not changed over the past 10 years. Approximately $350 billion is spent per year on the â€Å"war on drugs†, only $7 billion is spent on prevention programs by the federal government. The war on drugs is more heavily focused on how to control crime, instead of how to prevent it. Not only is the war on drugs costlyRead MoreThe War On Drugs And Drugs Essay1549 Words   |  7 PagesIntroduction Drug has been a serious issue in our society and criminal justice institutes due to many problems associated, including the violence, negative health benefits, social disorganization, and other negative consequences. The police agencies have adopted a policy called â€Å"The War on Drugs†, as a response to the rising drug problems. The War on Drugs has popularized variety policies and practices that significantly increased the overall number of drug arrests, and other drug related offenses(TheRead MoreThe War On Drugs And Drugs1199 Words   |  5 PagesThere was so much information on this topic of the War on Drugs that I am still wrapping my mind around it. It went into such detail about the war on drugs that are never talked about. We always hear â€Å"just say no.† I know that drugs are a very big problem in our society and even the whole world but I never knew to what extent it really was. I found it very interesting how Johann Hari interviewed these people who were in the middle of the drug war and their stories. It really opened my eyes to whatRead MoreThe War On Drugs And Drugs808 Words   |  4 PagesWhose interests are advanced by sustaining the war on drugs? Police seems to gain a lot by sustaining the â€Å"war on drug†. Drugs are a significant force in police deviance, with as many as half of all convictions in police corruption cases involving drug-related crimes. Corruption in law enforcement, courts, and corrections can be explained through egoism selfish desires for personal gain. In other cases, however, corruption might be better understood as stemming from socially hedonistic incentives;Read MoreThe War On Drugs And Drugs1821 Words   |  8 PagesThe war on drugs is a long going battle and it has created many issues all around the world and as of today the highest prison population can be found in the United States due to drug charges. About half of the inmates with in federal and state prisons can be found on drug convictions. Those charges can range from possession of an illicit substance to drug trafficking that surprisingly continues to be an issue in federal and state prisons. How can United States put an end to t he war on drugs? Read MoreThe War On Drugs And Drugs2027 Words   |  9 Pagesincreased federal spending in an attempt to curb the number of drug users and the sale and importation of illicit narcotics the war on drugs began in earnest. The war on drugs has also played a major role in politics as well as having a significant impact on the economy. While there are many arguments in favor for the war on drugs and an equal number of arguments against it I will attempt to show an unbiased look at the war on drugs and drug prohibition and how it has affected society as a whole. SinceRead MoreWar On Drugs And Drugs1952 Words   |  8 PagesWar on Drugs The war on drugs has come a long way without any remarkable success. America has been dealing with the drug menace for many years to a point that four of its presidents have declared the war on drugs part of their main agenda. Sadly, it has been a lost war in various perspectives. Drug abuse continues to be a daily topic with drug abusers flooding not only the American society but also many countries’ hospitals, prisons and courts. The drug trade has continued to cause violent crimesRead MoreThe Drug War On Drugs Essay2030 Words   |  9 Pagesthe â€Å"War on Drugs† sought to control the sale and use of psychoactive drugs as well as promote access to treatment for those who abuse and misuse these substances (Bagley, 1988; Elkins, 1990). Policies implemented prohibited the possession and distribution of narcotics (e.g. marijuana, cocaine, heroin); the punitive policies, which often resulted in hefty fines and prison sentences for violators, ultimately prompted the emer gence of a black market, more potent and lethal drugs, synthetic drugs as well

Friday, December 27, 2019

Socrates And St. Augustines Views On Death - 1305 Words

Louis Ferrara Dr. Edwards Philosophy 101-02 October 13, 2017 What is Death? Death is the most inevitable and unknown aspect of life. It is unescapable, and by most of today’s population, it is feared in the utmost regard. Our materialistic views and constant desertion of religious ideals has forced our society to view death as an ultimate end. Socrates and St. Augustine’s views on death differ from many views on the subject in 2017, however, for their time, these men had the power to influence a plethora of individuals with their theories. For Socrates, death should never be feared and should be considered a blessing if our souls were to ascend to heaven, or death could be an extensive slumber without any dreaming whatsoever. With†¦show more content†¦Socrates justifies by claiming, â€Å"So, if you see anyone distressed at the prospect of dying, it will be proof enough that he is a lover not of wisdom but of the body (this man would presumably be a lover of money) and of prestige, one or the other, or both† (pg. 129-130). Covetous and selfish people will fear death because their impure souls will not be granted entrance into Heaven and â€Å"the greatest blessing a man could receive†. Next, we already have the knowledge that Socrates understands how unwise it is to fear death, but he has a perception of death that grants him serenity and peace about being deceased. He enlightens the jury by explaining, â€Å"death is a state of nothingness and utter unconsciousness or a change and migration of the soul from this world to another† (pg. 69). In the majority of cases, humans will innately fear that state of nothingness and uncertainty, however Socrates’ approach differs. Even though this is the worst of the two possibilities when humans die, Socrates views this undisturbed slumber without any dreams or distractions to be a tremendous benefit. Socrates’ ideals mirror that of Ecclesiastes 9:5 which states, â€Å"For the living know that they shall die: but the dead know not anything, neither have they any more a reward; for the memory of them is forgotten.† This parallels Socrates claiming that he does not fear death even if it is anShow Mor eRelatedRelationship between St Augustine and Plato1773 Words   |  8 Pagesbetween St. Augustine and Plato Great philosophers over time have shared ideas about their lifetime. There were no more captivating philosophers than Plato and Augustine who fed off one another. Even though they were born at different times, their ideas impacted the life they lived in and future lives. St. Augustine was a student of the wise Plato, who fed off his ideas and created his own form of philosophy. Plato on the other hand orbited the idea of the theory of forms which, later St. AugustineRead MoreThe Morality Of Suicide Throughout The Ages1697 Words   |  7 Pagesit. The debate about the morality of suicide began in ancient Greece with the philosopher Socrates. He asserted that people shouldn’t take their our own lives because to do so would be to forcefully remove the soul from the body. According to Socrates, the Gods punished humans by forcing them to stay in their body and to take away that punishment would cause great distress to the Gods. Ironically, Socrates died by suicide. He was forced to drink a cup of hemlock as his punishment for corrupting theRead MoreEssay on Faith and Reason2144 Words   |  9 Pagesto unify these two modes of belief. The Greco-Roman approach to ultimate truth was through reason. In Plato’s Apology, Socrates was the embodiment of rational thought. He questioned, observed, and drew conclusions. Though his behavior ultimately led to his demise, he represented a rational way of acquiring knowledge. After he was sentenced to death, Socrates described his death as an opportunity to continue a life of searching. â€Å"Above all, I shall be able to continue my search into true and falseRead Moreontemporary Thinkers: Plato, Aristotle, Augustine, Aguinas Essay6220 Words   |  25 PagesContemporary Thinkers: Plato, Aristotle, Augustine, Aguinas Question #1 : Please discuss the political organization of the Greek city- states, particularly Athenian democracy at the time of Pericles, Plato, and Aristotle. Also discuss the backgrounds of Socrates, Plato and Aristotle and the fate of the Greek city-states historically. nbsp;nbsp;nbsp;nbsp;nbsp;During the time of Pericles, Plato, and Aristotle, Greece was divided into city-states with a wide variety of constitutions, ranging from SpartasRead MorePlato Essay2739 Words   |  11 Pagesof an aristocratic family. He recounts in the Seventh Letter, which, if genuine, is part of his autobiography, that the spectacle of the politics of his day brought him to the conclusion that only philosophers could be fit to rule. After the death of Socrates in 399, he travelled extensively. During this period he made his first trip to Sicily, with whose internal politics he became much entangled. He visited Sicily at least three times in all and may have been richly subsidised by Dionysius. On returnRead MoreLogical Reasoning189930 Words   |  760 Pagesother subject, and it is not a book about what you ought to believe about some subject. Although many scientific studies of decision-making have shown that people tend to sift sources of information looking to reinforce existing views rather than to accept the view that is backed up with the better argument, our course is designed to combat this tendency. Facing a Decision as a Critical Thinker Imagine this situation. You are on a four-day backpacking trip in a national wilderness area with

Thursday, December 19, 2019

The, The Population Bomb, By Paul Ehrlich - 2041 Words

In the 1960’s America was in a period of extreme growth along with other developing countries. There were major concerns and even hysteria about the population surge. Policymakers, demographers, and the military all thought that the biggest threat to mankind was the rise in humans. They came up with many reasons, but it was agreed at the time that drastic measures would be needed to control the growth. The author of the book, â€Å"The Population Bomb†, Paul Ehrlich pointed out the parents of Indian and Chinese parents would continue having daughters until a boy was born. His argument was to offer them a guaranteed that they would have a son with genetic manipulation. This would help to take the first step to controlling the population growth. In early 1969, sex determination was the main focus as one of the 12 new strategies for worldwide birth control at a US meeting with Henry Kissinger. He would the secretary of the state at the time under Richard Nixon. Reports show there was a signing of a classified document stating that â€Å"abortion is vital to the solution of population control in the world. In addition, advisors from the World Bank pressured the government to â€Å"adapt† a paradigm where the population was determined the problem. The foundation was funded by The Rockefeller Foundation and along with the Ford Foundation. They fully funded the research into reproductive biology. This is where testing started in India’s medical school on how to test human cells for sexShow MoreRelatedEssay on The Growing Population1374 Words   |  6 PagesA Growing Population: Problem or Excuse? The current worldwide population is around 6.9 billion and is expected to reach 9 billion by 2050 (Baird). This projected population number is down from the once predicted 16 billion (Baird) and while some are not concerned others are worried by any increase in population. Population growth is discussed in the articles â€Å"Too Many People?† by Vanessa Baird; â€Å"Population Control: How Can There Possibly Be Too Many of Us?† by Frank Furedi; and â€Å"The PopulationRead MoreExplain What Is Meant by â€Å"the Population Bomb† and to What Extent Do You Agree That This Bomb Has Been Diffused.2007 Words   |  9 Pagesis meant by â€Å"The Population Bomb† and to what extent do you agree that this bomb has been diffused. â€Å"Population will inevitably and completely outstrip whatever small increases in food supplies we make. The death rate will increase until at least 100-200 million people per year will be starving to death during the next ten years.†- Paul Ehrlich, Stanford University biologist The population bomb theory was made popular by Paul Ehrlichs 1968 book â€Å"The Population Bomb†, Ehrlich posited that thatRead MoreA Great Matter Of Concern Today Or Just A Bust?1667 Words   |  7 Pagesproblem of over population has been curbed and infant production rate controlled. Recently, one of the commentators in prominent U.S. publication declared that the population boom is a bust. Whether it is actually a bust now or is it still standing as a matter of great concern? â€Å"The greatest shortcoming of the human race is our inability to understand the exponential function† (Barlett, 2005). In 8000 B.C., the world hardly had 5 million people, which accounts to the population of Papua NewRead MoreAnswers to Some Critical Questions1718 Words   |  7 Pagesassociations between variables. The two major types of statistics are descriptive and inferential. Descriptive statistics describes the data by summarizing into more understandable terms; inferential statistics make predictions about variables or a population based on observable trends. However, statistics are only as good as the numbers used in the formulas, and the presentation. For instance, if a study says product A is 25% better than product B, one might ask 25% better than what? Or 80% of all physiciansRead More Overpopulation is Not Really a Problem Essay1272 Words   |  6 Pagesgrowing too fast. In the 18th century, it was the Rev. Thomas Malthus with his book Essay on t he Principle of Population. Rev. Malthus said that the growing European population would quickly outstrip its available resources. History tells us that Rev. Malthus speculation was wrong. Following a path similar to that of Malthus, Paul Ehrlich presented us a book entitled The Population Bomb, in 1969. Ehrlichs book predicted that tens of millions of people would starve to death in the 1970s followingRead MoreDepicting a Bleak Future in Paul Ehrlichs Book, Population Explosion558 Words   |  2 Pagesâ€Å"Why Isn’t Everyone as Scared as We Are?† is a chapter within a book written by Paul Ehrlich back in 1990 called the ‘Population Explosion’. It follows on from a previous book written by Ehrlich in 1968 called the ‘Population Bomb’ and depicts the bleak future for the earth created by overpopulation. The chapter points out links between overpopulation and problems of today including; pollution, poverty, resource depletion and environmental damage including habitat destruction and land clearing. Read MoreCritical Analysis of Health Canada Essay1064 Words   |  5 Pages With this one can determine that his causal argument fai ls to be valid in assessing population decline. In this essay, Byfield suggests that Canadians are working too hard, and with the demands of work they are putting off having children which is in turn leading to a population decline that will have negative economic consequences in the Western world. He begins by discussing past notions of a â€Å"population explosion† (222), which was a prediction of the world to be over crowded, a predictionRead MoreThe Population Bomb By John Ehrlich982 Words   |  4 PagesThe article starts with the debates of the authors with Paul Ehrlich who in his book â€Å"The Population Bomb† published in 1968 made some predictions caused by population growth. But in writing, Ehrlich did not consider technological change and the growth of free enterprise across the world. He did not foresee the fact that population would gradually shrink due to birth rates decreasing. Using logos arguments, the authors provide the reader with a comprehensive analysis of the misbalance in demographicRead Mo reThe View on Overpopulation: Looking Deeper into the Hardinian Taboo2017 Words   |  9 Pageswould have thought that it was even more necessary to limit population than property...The neglect of this subject, which in existing states is so common, is a never-failing cause of poverty among the citizens; and poverty is the parent of both revolution and crime. This quote did not come from any professional doomsayer or modern writer, or even an ecologist or a historian. Aristotle said this, though he lived in a time where the population was four percent of what it is today. People have been worriedRead More Population Growth in Perspective Essays3294 Words   |  14 PagesPopulation Growth in Perspective Introduction To anyone even remotely acquainted with the situation, the ever-expanding world population can easily be a cause of grave concern. Indeed, the simple realization that the total world population will most likely be doubling within the next century may seem to imply catastrophe. Considering the strain our current huge population puts on the world, is it not natural to presume that two times our number will spell disaster? While this is the view

Wednesday, December 11, 2019

Advanced Project Management AEC Industry

Question: Discuss about theAdvanced Project Managementfor AEC Industry. Answer: Introduction Project management accentuates to independent and effective way to attain set goal and intents within the AEC industry. Project management is a wide field of study and has been in used for quite long period of time dating back to early 1950s. The discipline engages more in planning, organizing, management, controlling and securing of resources in bid to attain certain goals. A project manager is defined to mean one whose responsibility is to supervise construction projects and get to achieve the desired goal. The main activities of project manager include cost reduction, timely updates of the project, quality of work, and stakeholder consideration. Procuring construction has change over time from the old method of design and built to the latest method of contracting or entering contracts with private organization to do the rest of the scope. However, no matter the kind of the construction procurement all require the sense of project management. Project management is required to make sure that the set objectives are achieved on a stated time frame. Globally, project management is appreciated as one discipline that has been used and applied in the construction industry. There has been various advancement taking place but project management has not been left out. The discipline has face tremendous transformation to what today every nation honors and appreciate with high demand. Irrespective of the fact that the project management has face various challenges most of have not lose faith in the discipline. As a matter of fact, it is one the discipline that is mostly used in the world as at now. It allows people to have their constructions needs and goals easily attained in a professionally way. The main aim of the paper is to ensure that it highlights the various strategic, tactical and operational challenges facing the modern project management profession within the architecture, engineering and construction (AEC) industry. Strategic, Tactical and Operational Challenges facing AB project Research indicates that, interviews and data collected show that there are a number of challenges facing the PM profession. First is the challenge that there is lack of proper awareness about the project management profession in most locations in the world. The interview carried showed that the PM profession is valued globally but the main issue is that there massive lack of awareness among many people. Many are still wallowing as to the PM profession thus less are undertaking the course. It is true that, the PM profession is seen as a huge assets in the construction sector but there is less done to make the profession known and embraced by in the world. This has been the key challenges as to growth and progress of Project management. Lack of awareness means among the huge population less will get to know this profession and hampering its growth and expanding across the world. Awareness means teaching and explaining how the discipline works and how it is practice in the world. Secondly, the challenge of stakeholders embracing a traditional culture. This is an issue which cannot swept under the carpet as it means a lot as to project management. Looking or having to ascribe towards certain culture means the code of conduct towards the discipline which have negative impact to the profession. The traditional culture impacts negatively to the Architecture, Engineering and Construction. This can be defined by some stakeholders embracing the traditional methods which has hindered efficient growth and promotion of AEC industry. Nothing is good as change, embracing the new ways in the industry will postulate growth and reduce challenges facing the industry. It is clear that the traditional methods of procurement are still practice in the Project management. This is a big blow to the industry because it gives a lot of work to the project manager thus leaving some goals not to be achieved. Studies show that most of top stakeholders are not willing to embrace change a s much they well understand that this is the main problem facing the industry. The traditional approach has been applied in not only construction sector but also in the engineering and the way they are managed. Traditional management has yielded negative results in the sector and denied most of the project goals to flourish and be realized. In addition, another strong an avoidable challenge is the way client behaves and lack of motivation. This has impacted negatively as the core objective of the industry is not attained. Most of the plans and objectives set go un-attained due to the reason they get no support from the right bodies and parties concern. At most time the clients are not willing to pay for their appointment and service fees. This affects the project management as those ready to work are cut short of their dreams thus ending prematurely. Most of the clients would save costs by delegating their work to project coordinators which has effect on the project management as they tend not to follow to the letter instructions thus shoddy work experienced. It is clear that parties concern are reluctant to appoint independent professionals or firms who will oversee the development and movement of the project to its success. Lastly, the challenge of lack of proper understating of project management specialization and lack of enough project management expertise. It is a huge problem that the globe faces acute shortage of professionals and technical expertise to support and deal with the problem of project management. It is a serious problem when there is lack of good professionalism attitude as this will reduce the chance of success in the industry. Again, it is of sound mind to have professional body that regulates and supports the discipline. This is to say, in case of any complaint or chances of professional laxity the body mandated will rise to the accession and deal with the issue in a professional manner. Feasible Organizational Structure for managing the AB project It is of good faith to have a cutting organizational structure that will help in the management of AB project. The management structure will start with having a strong and supportive staff. Project management for AB project demands modern knowledge and proper understanding the process of construction and design. Project AB will require a number of advantages and problems for instance beating the time frames and reducing the cost. All this need to be fulfilled by a well-defined and structured which prompts the need to draw conclusive report. The staff need to familiarize with the needs and purpose of the project. This means the project will need to have a proper computerized systems and workforce that will sustain the entire process. This can be represented diagrammatically as follows: Project Management Techniques and Tools Project management process involves four key phases viz a viz planning, project execution, project initiation, and closing the project. The project techniques involved at project initiation include; Coming up with the project team managers Developing initiation plan Detailing management procedures Laying down the project management environment Project planning Define the plan Divide into units Preliminary evaluation Tools PERTH Gant Chart Project network Construction Management Plan for Joe's Burger Joint(JBJ) Planning Permit Number: ................................................ Date Planning Permit Issued: ... Approval Stamp (Office Use only): Project details Company Operational Details .. Directors Name ... Company Name ... Company Business Address ... Company Contact Number ... Contact details of person responsible for compliance with CMP Name .. Contact Number ... After Hours Contact Number ... Contact person in control of site Name .. Contact Number ... After Hours Contact Number ... Construction works Is construction in stages? Yes No If Yes, give detail ... ... Demolition ... Excavations ... Construction ... The above details are required to be erected on the front of the site in a publically visible location. Is your Company in control of the site during this stage of work? Yes No If you answered NO only the Company in control of the site may complete and sign for responsibility of the CMP. I have due authorization and delegation to sign this CMP on behalf of the Company listed above and take responsibility for ensuring compliance with our commitment specified herein, the Local Government Act 1989, Asset Protection Local Law and any other relevant legislation. Signed. Dated Noise Overall Matters Implemented Measures Notes Noise from Machinery Reference; page 8 councils construction management plan and Guidelines Noise from workers, radios etc. Reference- 8 page construction council plan and guidelines Construction Time Table Type of Development Particulars Acknowledgement References Residential The Residential Noise Regulations prohibits the use the of tools during the following times: ? Monday to Friday before 7.00am and after 8.00pm; and ? Weekends and public holidays Before 9.00am and after 8.00pm. A Planning Permit for a residential construction site may also include conditions controlling construction Hours. A request to vary these hours must be made to Councils Statutory Planning Department at least 10 days prior to carrying out the relevant Activity. I acknowledge that a request to vary the construction hours specified within the conditions of a Planning Permit on a residential construction site must be made to Councils Statutory Planning Department at least 10 days prior to carrying out the relevant activity: Signed: Dated: Pages: Councils Construction Management Plan Guidelines to determine whether yours is a residential development Site. Commercial Commercial construction sites are controlled through Council's Amenity Local Law. Unless with a Local Law Permit, a person must not carry out non-residential building work on: ? A public holiday; ? Between 5.00pm on Friday and 8.00am the next day; ? Between 5.00pm on Saturday and 7.00am the following Monday; and ? Between 6.30pm on any Monday, Tuesday, Wednesday or Thursday and 7am the next day I acknowledge that consent is required from Councils Local Laws Department to undertake construction and/or deliveries outside of those times stated: Signed: .. Dated: Pages: Councils Construction Management Plan Guidelines to determine whether yours is a residential development Site. References Aladwani, A.M., 2001. Online banking: a field study of drivers, development challenges, and expectations. International Journal of Information Management, 21(3), pp.213-225. Damian, D.E. and Zowghi, D., 2003. RE challenges in multi-site software development organisations. Requirements engineering, 8(3), pp.149-160. Harper, C., 2015. Organizations: Structures, processes and outcomes. Routledge. Kerzner, H.R., 2013. Project management: a systems approach to planning, scheduling, and controlling. John Wiley Sons. Thomas, J. and Mengel, T., 2008. Preparing project managers to deal with complexityAdvanced project management education. International Journal of Project Management, 26(3), pp.304-315. Verzuh, E., 2015. The fast forward MBA in project management. John Wiley Sons. Walker, A., 2015. Project management in construction. John Wiley Sons.

Tuesday, December 3, 2019

The Brand Neutrogena Essay Example

The Brand Neutrogena Essay Neutrogena Corporation, headquartered in Los Angeles, began its success story when, in 1930, founder, Emanuel Stolaroff, started a small specialty cosmetic company called Natone. In the early years, Natone was a supplier to Beauty salons usually associated with the glamour of the film industry. By the 1940’s, Natone began manufacturing and distributing cosmetics for the retail market. In 1954 on a business trip to Europe, Stolaroff heard of an unusual soap developed by Dr. Edmond Fromont, a Belgian cosmetic chemist. Fromont’s patented formula produced an unusually mild, clear soap that rinsed quickly and easily from the skin, leaving essentially no soap residue. Eleven minutes after washing with this unique soap, the skin was able to return to its normal pH just one minute more than if it had been washed with only plain water! Hence the name, â€Å"Neutrogena. † Stolaroff believed there was a market for such a high quality soap and arranged to import and distribute the Neutrogena brand product in the United States. Setting the course for future growth, he emphasized the transparency of the soap to clearly communicate its difference. In addition, he targeted sales to new distribution channels department stores and better drug stores. By 1962, Neutrogena soap was so synonymous with the company image that the company name was officially changed to Neutrogena Corporation. Lloyd Cotsen, an integral member of the Neutrogena family, became President of the company in 1967 and made another key decision that would profoundly influence the future of the company to promote the advantages of Neutrogena soap to the medical profession. We will write a custom essay sample on The Brand Neutrogena specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Brand Neutrogena specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Brand Neutrogena specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The strong relationship between Neutrogena Corporation and dermatologists gave the company an exceptional competitive advantage. As Neutrogena gained a unique acceptance by the medical profession, a new emphasis was directed toward marketing and research efforts to create a line of safe, mild, premium quality skin care products. In 1973, the company went public and by 1980, Neutrogena entered the hair care market. Today, Neutrogena Corporation manufactures and markets a line of premium priced skin and hair care products which are distributed in more than 70 countries. The respect and credibility earned by Neutrogena Corporation led to its acquisition by Johnson amp; Johnson in 1994. As a member of the worldwide network of Johnson amp; Johnson companies, Neutrogena has the opportunity to preserve the â€Å"Neutrogenic way† while at the same time drawing on the breadth of Johnson amp; Johnson resources. Now more than ever, today’s consumers equate health with beauty, Neutrogena stands naturally poised for tremendous future growth and an ever increasing number of satisfied customers. THE BEGINNING OF NEUTROGENA’S PROMOTIONAL STARTEGY Instrumental in the design of the first marketing strategies for the Neutrogena soap was Lloyd Cotsen. A former archaeologist with a history degree from Princeton, Cotsen married Stolaroffs daughter, Joanne Stolaroff, in 1953, and then went to Harvard for his M. B. A. Beginning in 1957, he became an integral and personally invested player in the family business (he retained ownership of approximately half of Neutrogenas stock until the companys 1994 acquisition). In fact, Cotsens strategies made the soap such an important aspect of Natones business that in 1962 the company name was officially changed to Neutrogena Corporation. In 1967 Cotsen became president of the company. Neutrogenas sales in that year were approximately $3 million, with the major product being the glycerine soap. Soon after his presidency began, Cotsen created the niche marketing strategy that would shape the success of Neutrogena for almost three decades. According to Business Week, Cotsens motto has always been: Im not that smart, and I dont like competition. Priced midway between soaps like Ivory and Clinique, and positioned between elite skin-care products and mundane toiletries, Neutrogena was safe from competitive price wars waged by bigger companies for most of the companys history. Cotsen kept credibility high and marketing costs low (12 percent of sales in 1981, as compared to 20 percent at Clinique) by promoting Neutrogena soap through the cultivation of relation ships with two institutions: dermatologists and luxury hotels. Free samples left in dermatologists offices and repeated visits each year led to Neutrogenas unrivaled success in the soap market. As of 1981, a dedicated force, comprising 16 out of 66 salespersons, was assigned the sole responsibility of visiting 5,000 dermatologists each year, developing personal relationships with advocates in the profession. Similarly, one-ounce bars of Neutrogena were distributed to luxury hotels and resorts, whereCotsen theorizedbusinessmens wives would be likely to see them. Cotsen insisted that the mini-bars of Neutrogena retain the company name and logo, promoting name recognition along with the soaps unmistakable look and smell During the 1970s, the company began to explore marketing and research efforts to expand its skin care product line. Promotions for Neutrogenas new acne cleansing soap in teen publications offered a free trial-size bar. The ads proclaimed, If you have acne, we need your help, and Neutrogena asked teens to send a quarter (to cover handling) and to give the company honest answers about the success of the soap. Over 57,000 teenagers sent in their quarters, constituting the highest response in the companys history, and a newly penetrated market. In 1973 the company went public, with a market value of $11 million and the story continues†¦.. BRAND AMBASSADORS Bollywood actress Prachi Desai is the new face of international skincare brand Neutrogena in the Indian market. US-based pharmaceuticals company Johnson amp; Johnson launched Neutrogena in the Indian market on Sept 3, offering around 25 beauty items ranging from fairness creams, face cleansing lotions to sun protection and hand and body care products. Speaking about the endorsement, Prachi said: The arrival of Neutrogena in the Indian market is going to be a gift for thousands of consumers who have waited long for products that really work. The range is meant especially for the Indian skin type and the company has been testing the product for the past two years to suit Indian skins. We are bringing science to the art of beauty. For the past two years, we were understanding the needs of Indian customers because we wanted to give our consumers only the best, said Swami Raote, managing director Johnson amp; Johnson (Jamp;J), at a press conference. We are targeting mainly women living in metro cities. Therefore, our products will be available in major Indian cities and towns, he added. According to a survey, the skin care market in India is around $67 billion. This is because of the fact that women have become beauty conscious over the years. People want to look good and are concerned about fairness, ageing, blemishes in short they want to look beautiful. We have products that not only give complete solutions but also complete satisfaction as well, explained Tina Mistry, vice president of Jamp;J. The Indian skin care market is still in a nascent stage because there was a time when women were very indifferent about the way they looked. Things have changed today and young women want products that give them results, she added. The product range starts at Rs. 85 and goes up to Rs. 500. Deepika Padukone has been signed to endorse the NEUTROGENA FINE FAIRNESS range. Deepika Padukone spoke about her association with neutrogena fine FAIRNESS saying, â€Å"It is an honour to be associated with a brand like NEUTROGENA†. She joins the league of other bollywood actresses who have endorsed fairness products. She looked radiant in a peach colored strapless dress accompanied by Jamp;J’s marketing head. SALES STRATEGY The Director, Sales Strategy Neutrogena Cosmetics is responsible for leading and coordinating the efforts all brand segments within the Neutrogena Cosmetics product group and is responsible for supporting the achievement of Brand sales objectives by providing marketing strategies and action steps, analytics and insights to customer teams for the brand/category. The incumbent is responsible for delivering best-in-class strategies and marketplace approaches to maximize business results while increasing market share and growth within the categories of Neutrogena Cosmetics. The Director, Sales Strategy is accountable for overseeing the development of category strategic trade plans aligned with Marketing objectives. PACKAGING Classy new PET bottles with clear labels helped Neutrogena Corp. boost sales by more than 15% for its personal care products. And effective coordination between packaging and marketing helped realize significant savings because of the change. The Rainbath line includes body oil, shower and bath gel, and body lotion. Key steps in the packaging change included (1) creating a new proprietary bottle whose rounded shape replaced a tapered square on an older container; (2) using clear labels to let products show through and increase visual presence on store shelves MARKETING PLANS Johnson amp; Johnson, catering to the vanity needs of Generation Y, aging baby boomers and those in between, will spend more than $60 million this year behind new offerings under its Neutrogena skincare banner. The most notable of Neutrogenas new lineup: a super-specialty item, Healthy Skin Anti-Wrinkle Anti-Blemish cream, for women with pimples and wrinkles or those eager to stave off both. While acne products have long ruled at drugstore counters, they are slowly making headway into department store and specialty boutiques as more upscale lines including Estee Lauders Clinique and Origins seek ways to add incremental sales from younger buyers. Set to hit shelves in July, Jamp;J will spend $10 million on TV and print, with 60% of those ads angling for the anti-wrinkle crowd. Targeting females up to age 44, the oil-free cream contains retinol and salicylic acid (a common anti-acne ingredient) with print breaking in August beauty books, as it aims to be the first marketer to satisfy the 40% of women from 25 to 39 who have wrinkles and blemishes. Jamp;J is looking to the teen market to boost Neutrogena acne sales to $100 million from about $80 million now, backing its three new items with advertising, sampling and a back to school promotion with Fox. Neutrogena, the leading oily skin/acne care brand, which most directly competes with Jamp;Js own Clean and Clear and Andrew Jergens Biore, seems to be staying true to its heritage, positioning the newcomers as effective yet non irritating. Its Oil-Free Acne Wash Foam Cleanser, with 2% salicylic acid, will be touted for effective yet gentle acne cleaning; Clear Pore Soothing Gel Astringent, is dedicated to creating a deep clean while soothing irritated skin, with aloe and chamomile gel and 70% less alcohol than leading astringents; and Clear Pore Shine-Control Gel instantly absorbs oil, treats and prevents breakouts and control shine all day. The 19-SKU line will get $21 million in media this year, with $10 million allocated to three newcomers rolling out in late spring targeted to 12-to-24 year olds. Prices range from $5. 50-10. 50 for the acne products and under $20 for the anti-wrinkle items, to undercut competitors like Procter amp; Gambles Olay. The back-to-school promo includes a chance to win a trip to Foxs Teen Choice Awards and an opportunity to hang out with Gen Y actress Jennifer Love-Hewitt and teen pop princess Mandy Moore, who both stay on as Neutrogenas acne spokesgirls. Additional print and TV runs from June through yearend. Separate pitches to dermatologists and pediatricians are planned for the whole year, plus a 400,000 sample drop via Seventeen and Self magazines. The additional SKUs complement Neutrogenas planned spend of $30 million to launch Healthy Skin Visibly Firm night cream and eye cream (Brandweek, Dec. 4), its largest introduction on a single product. Jamp;J will tout the SKUs active cooper contentan ingredient currently not yet available in any mass productand its patented delivery system which stimulates collagen, elastin and jumpstarts the skins own abilities to repair itself. ADVERTISING Star Plus has launched an new emotional and heart warming chat show, called Tere Mere Beach Mein, which speaks about celebrities lives away from the arc lights. It premiered on August 23 at 9 pm and will air every Saturday and Sunday. Farah Khan, choreographer, scriptwriter and director, takes on a new role with this show that of a talk show host. Jamp;Js skin brand Neutrogena has joined hands with Star Plus to get a national exposure. DDB Mudra, the advertising agency for Neutrogena is leaving no stones unturned to drive the maxim mileage out of Tere Mere Beach Mein as its title sponsor. The show is treated as an innovation, which is expected to be twice as effective at reaching consumers compared to traditional advertising. An Jamp;J official explains, We are looking to get a strong foothold in an arena dominated by MNC as well as Indian brands by creating a bouquet of advertising offerings, which includes the association with Star India, which gives us the much needed boost to capitalise on. CONTESTS From around the globe : Neutrogena ® Explorers Promotion neutrogena rejuvenation getaway contest feb 23/09 Neutrogena Cosmetics Flaunt Your Inner Celebrity NEUTROGENA ® Gift Baskets Contest â€Å"Flaunt Your Inner Celebrity† Contest Neutrogena Fresh Faces of Music Sweepstakes Neutrogenas Facebook Contest! PRIZES There are five unique travel experiences to be awarded are: A) A tale of three cities – A two-week trip to Egypt, India and China to explore the cities of Cairo, Delhi and Tianjin, with a professional local guide. B) Island hopping in the Arctic: –A two-week tour of the islands of northern Norway, deep within the arctic circle, activities include a winter safari to spot reindeers and polar bears in their natural habitat, sea-fishing with Norwegian Fishermen and exploring Viking life in Nordland. C) Ceylon and Celebrations in Sri-Lanka –A two-week tour of Sri-Lanka includes a visit to Kandy for the Esala Perahera festival before transferring to the Peradeniya (tea-country) D) Planes, trains and automobiles through Canada –A tour of Canada’s west coast taken by rail, motorcoach and ferry. E) A culture-vultures guide to Europe –A two-week European rail adventure, departing from London and staying for three nights in each of the following cities: Paris, Venice, Rome and Milan. RESEARCH To introduce Neutrogena Norwegian Formula ® Deep Moisture range, Neutrogena conducted extensive research : *Upper layer of the epidermis **Consumer In Use Test GfK Customer Research, France, 2009 142 women. 87% of women reported long-lasting moisturisation** The unique fast-absorbing, non-sticky formula is proven to penetrate 10 layers deep* and lock moisture in immediately providing 24 hour moisturisation. 96% of women experienced immediate moisturisation** Whether you suffer from dry skin, or just need extra hydration when the weather changes, Deep Moisture is the ideal everyday body moisturising solution. 92% reported absolutely no greasy after-feel** This means that you can moisturise and get dressed straight away – good for when you’re getting ready in a hurry! CONCLUSION The brand Neutrogena launched with a big bang which brought about huge awareness among the urban women. Working together with expert dermatologists for over 25 years, these products are clinically proven to deliver real results. Wide varieties of products are appealing to consumers and bring about huge competition to other brands especially with large number of advertisements and brand ambassadors. These products are divided into three categories of men, women and teens but some international varieties are yet to be launched in India. But in general the linage of Neutrogena is very impressive and it is here to stay!! (Example of a complete range offered at a discounted price on its website. ) BIBLIOGRAPHY www. neutrogena. com Brandweek magazine Indo-Asian News Service www. wikipedia. org www. google. com The Bombay Times THANK YOU