tag:blogger.com,1999:blog-22507498668798608202024-03-08T12:04:08.744-08:00Food essay writingTechnology Based Research Paper TopicsTheda Dabneyhttp://www.blogger.com/profile/03539324527018865751noreply@blogger.comBlogger54125tag:blogger.com,1999:blog-2250749866879860820.post-54825696995823012792020-08-27T19:17:00.001-07:002020-08-27T19:17:03.115-07:00Assignment Example | Topics and Well Written Essays - 250 words - 424Task Example They search ability and ensure the correct organizations expend it the correct way. Menasa and Partners has its qualities and standards. They have a profoundly enthusiastic staff who is intrigued and sharp later on for their competitors and customers. Before selecting an enlistment accomplice there are a few territories where the staff considers over. They search for the staff who is keen on the organization. In addition, they would likewise feature the specialists who give the best exhortation. The organization's way of life and market esteem are additionally completely featured. The staff of Menasa and Partners is all around experienced and very much aware of the National Recruitment Standards and Companignes. They comprehend the market worth and skill to draw in up-and-comers. These Recruitment Compaigned are basic. They are liable for finding people to the best accessible topography where they can exceed expectations. Menasa and Partners regard both open and private associations. They keep note of the national and worldwide gauges. Capable competitors from Kuwait, Qatar, UAE, Oman and Bahrain are found where they are required best. Organizations everywhere throughout the world are deprived for the ideal opportunity. Rather than experiencing many CVs and doing interviews, the organizations pass on Menasa and Partners their prerequisites. The staff of Menasa and Partners, works satisfactorily to search for the ideal individuals required for a Theda Dabneyhttp://www.blogger.com/profile/03539324527018865751noreply@blogger.com0tag:blogger.com,1999:blog-2250749866879860820.post-87288634050606451712020-08-22T12:56:00.001-07:002020-08-22T12:56:14.468-07:00Why the Diagnosogenic theory of stuttering onset has been dispelled by EssayWhy the Diagnosogenic hypothesis of stammering beginning has been dissipated by ongoing writing - Essay Example Neurophysiology-Recent research has demonstrated that individuals who stammer process discourse and language in various zones of the cerebrum than the individuals who don't falter. Relational peculiarities High desires and quick paced ways of life can add to faltering. Actually known as dysphemia, it has now and then been ascribed to a basic character issue. Cerebrum outputs of people with speech issues have discovered higher than typical action in mind zones that organize cognizant development, proposing that in individuals who stammer discourse happens less consequently than it does in a great many people. In 1939, a questionable report, on the chance of making a person with speech issues, was directed by University of Iowa discourse pathologist, Wendell Johnson and his alumni understudy Mary Tudor. The examination attempted to make people with speech issues throughout 4 months, utilizing 22 accidental vagrants from the Soldiers and Sailors Orphan's Home in Davenport, Iowa. Morally satisfactory at that point, it was intended to initiate faltering in ordinarily familiar youngsters and to try out Johnson's Diagnosogenic hypothesis a hypothesis proposing that negative responses to ordinary discourse disfluencies cause stammering in kids. The investigation separated the vagrants into 3 gatherings. 6 regularly familiar vagrants would be given negative assessments and reactions with respect to their discourse, another gathering of 5 vagrants who supposedly as of now stammered would likewise get that treatment, and the staying 11 would be dealt with impartially. The examination inferred that the youngsters given negative evaluative marking proceeded to create industrious, perpetual stammers. The examination was compelling at that point, with numerous discourse pathologists and kid wellbeing and instructive experts tolerating Johnson's hypothesis. In 1988, Silverman first announced the aftereffects of this investigation in the Journal of Fluency Disorders and named it The Monster Study. In June 2001, the San Jose Mercury News uncovered this investigation to general society just because, prompting broad discussion and discussion about logical morals. Before long, University of Illinois educators Nicoline Ambrose and Ehud Yairi composed a paper disparaging the 1939 investigation, uncovering imperfections in information assortment and strategy, just as calling attention to that none of the vagrants really developed a changeless falter. The importance of the Ambrose-Yairi study 63 years after the fact is that the creators finish up, basically, that the 1939 postulation didn't demonstrate the hypothesis with which it is credited. At the end of the day, the scientist didn't, and couldn't have, caused faltering in the subjects. For this and numerous different reasons the creators additionally presume that generally the entirety of th e moral reactions of the examination are lost and unjustified. While analysis of a building up youngster's discourse can unquestionably aggravate a current stammer, it doesn't make a falter. The significant discoveries, as have been accounted for in the course of the most recent quite a long while in the Journal of Speech, Language, and Hearing Research (JSLHR), question longstanding ideas about the beginning and formative patterns of youth stammering. Like most other discourse issue, faltering beginning was steady and happened under uneventful conditions, that early indications included just simple redundancy of syllables and words, and that guardians made the issue by responding adversely to ordinary disfluencies. Faltering beginning was abrupt in any event 33% of the youngsters, was serious in nature, Theda Dabneyhttp://www.blogger.com/profile/03539324527018865751noreply@blogger.com0tag:blogger.com,1999:blog-2250749866879860820.post-61927814180515836942020-08-21T10:38:00.001-07:002020-08-21T10:38:13.732-07:00Paper Writing Assistance - Where Can I Find It?Paper Writing Assistance - Where Can I Find It?Paper writing assistance is now available in many online writing sites. Many people need help in writing a persuasive article or blog entry that will attract traffic to their website. However, they may not know where to turn to find such a service.Online writing services can be quite expensive for any small business. Most web based writing services charge a small fee for access to their writers and content managers. They also require an up front deposit for each piece of writing to pay for the start up costs of the service. This upfront cost can often be a deterrent to most small businesses, but there are some online writing companies that offer up front fee based on articles based on keywords.A good service for this is Writer Base. Writer Base is a membership based site. Their rates are generally lower than a freelance writer, and if the project is large enough they offer a discount if you join at a higher level. The higher levels allow writers to do more than just articles.Writer Base provides article submission, proofreading, and editing. They also have a forum where freelance writers can interact with one another and bid on projects. Writers who belong to Writer Base are also entitled to earn an extra reward for their articles by being a member of Aweber, a site that allows users to sign up to receive email newsletters of content of interest to them.Writer Base also has a writers area that allows its members to post their resumes and their articles. If a member is hired by a company, the company will provide them with payment for their labor. The members can also keep all of their articles free to be used by other members and the public. This means that if a client sees a quality article that is posted by another member, they can browse and post their own comments.In addition toWriter Base, most freelance writers can submit their work to many other web based writing assistance sites. These sites will also allow them to post comments on other people's work. Many sites allow their members to post a self-post or their work for free. Sites like Guru are great because they have a very quick turnaround time for responding to submissions.There are other sites as well. The main point of the whole 'write what you know' thing is to get your own unique style to stick out to others. The internet has changed the way we write. What once took months or even years to learn is now available in a matter of hours. You can write a persuasive article in a matter of hours that will sell your clients on your ideas and marketing strategy.Paper writing assistance is now accessible to everyone. Anyone can get started on a project and make money from the simple things that most people take for granted. Paper writing assistance can be as little as an article posted in a social networking site to a five-part e-course to teaching. Theda Dabneyhttp://www.blogger.com/profile/03539324527018865751noreply@blogger.com0tag:blogger.com,1999:blog-2250749866879860820.post-89490310711967148952020-05-26T03:09:00.001-07:002020-05-26T03:09:07.851-07:00Australias Ageing Population And Its Subsequent Impact On... 1.0 INTRODUCTION The recently commissioned Business Brief Report identified the issue of Australiaââ¬â¢s ageing population and its subsequent impact on the volunteering sector (Volunteering Australia, 2012). The brief placed particular focus on the problem with reference to the business and operations of the Green Frog Nursery. As detailed in the brief, the succession of the Green Frog Nursery is dependent on the progressive replacement of its current core team of volunteers with younger, equally enthusiastic members. Given the briefs identified correlation found in both Australian and international volunteering statistics between age and volunteering (M P Henderson Associates Pty Ltd, 2006), the ageing population trend has particularâ⬠¦show more contentâ⬠¦2.0 DEFINING AND FRAMING THE ISSUE The execution of the Green Frog Nurseryââ¬â¢s succession plan to gradually replace its current volunteers with younger individuals is contingent upon the effective analyses of the internal and external factors present. This is reinforced by Donaldson (2001, p. 26), who states that environmental contingencies are outside the control of the managers of an organisation and organisations need to adapt to their changing environments. Whilst these difficulties have primarily occurred externally due to previously stated socio demographic trend of an ageing population, a number of internal factors have augmented the issue. The firmââ¬â¢s capacity to attract and retain younger volunteers becomes a more prominent subject, as is the current organisational structure, which fails to establish a clear division of labour or leadership. 2.1 AUSTRALIAââ¬â¢S AGEING POPULATION Figure 1, taken from the Australian Bureau of Statistics (ABS) (Australian Bureau of Statistics, 2015), shows Australiaââ¬â¢s demographic trend of an ageing population between 1995 and 2015. It can be noted that the proportion of Australia s population aged 15-49 years remained fairly stable, however during the same period, the proportion of people aged 55 years and over increased from 11.9% to 15.0% and the proportion of people aged 85 years and over almost doubled from 1.1% of the total population in 1995 to 2% in 2015. Figure 2 (Australian Bureau of Theda Dabneyhttp://www.blogger.com/profile/03539324527018865751noreply@blogger.com0tag:blogger.com,1999:blog-2250749866879860820.post-56698925452865881782020-05-15T09:44:00.001-07:002020-05-15T09:44:06.543-07:00Ghettos in the Holocaust The Badge of Shame - 1243 Words I would sit in our apartment, and I would see the Polish children across the street bringing milk back home. It was like watching people in a storybook-we had no food, no milk... These words of Nelly Cesana, a survivor of the Warsaw ghetto, are just a slight insight to the torture and neglect that Jews endured while living at the ghettos of the Holocaust. The concept of separation of people by religion actually began in the Middle Ages. By the time the Nazis came to power, the ghettos were no longer in use, but the Nazis revived the idea of separation by religion. The Nazis wanted the Jews separated from the rest of the population, allowing them to practice their religion without impacting the rest of the population (Wood 58-59).â⬠¦show more contentâ⬠¦In the ghettos, the Jews used a very unique form of transportation, rickshaws, as cars and other vehicles were banned. These rickshaws were very useful in allowing the Jews to smuggle food as a result of the malnutrition that they faced on a day-to-day basis (Everyday Life in the Ghettos 4/7) In addition to the horrible living conditions, the Jews dealt with malnutrition on as a daily struggle; having to sometimes even perform illegal acts in order to get the food they needed to stay alive. The general diet in the ghettos consisted of turnips, rotten potatoes, groats, moldy flour, meager portion of bread, and a small monthly supplement of margarine and meat. In the Warsaw ghetto, the starvation rations included 180 grams of dry bread per day and 220 grams of sugar per month...Children up to the age of three were given a daily supplement of one-quarter liter of milk, two eggs, 250 grams of semolina porridge, and a piece of soap. (Ghettos: Hunger and Diesase 260) In the Warsaw ghetto, food was rationed according to calories. An average person needs around 2,000 calories per day, but in the ghettos, the Poles received 669 calories a day, and Jews received 184. No one ever got more than 1,100 calories per day (Ayer 22). Starvation was one of the greatest struggles that the Jews experienced in the ghettos. Some were in such need of food that they smuggled food into the ghettos. This was often done by sending children through holes in the walls, or even throughShow MoreRelatedThe Holocaust : An Abstract2552 Words à |à 11 PagesThe Holocaust Era: Keith Hearn ENC 1101 Professor Robin Rogers 7/21/16 Abstract An abstract is a brief summaryââ¬âusually about 100 to 120 wordsââ¬âwritten by the essay writer that describes the main idea, and sometimes the purpose, of the paper. When you begin your research, many scholarly articles may include an abstract. These brief summaries can help readers decide if the article is worth reading or if addresses the research question, not just the topic, one is investigating. The Holocaust Era:Read MoreDehumanization And Its Effects On The World War II1863 Words à |à 8 Pagessubconscious of murder. More specifically, dehumanization was represented in Abu Ghraib as well as the My Lai Massacre, and throughout the entire Holocaust. There are two types of dehumanization; animalistic and mechanistic. Animalistic dehumanization is defined by psychologist as human characteristics denied to an outgroup; such as Jews in the Holocaust or African Americans during slavery. Contrastingly, mechanistic dehumanization is human characteristics being denied to a target; such as communismRead More Roots of Anti-Semitism Essay5756 Words à |à 24 Pages nbsp;nbsp;nbsp;nbsp;nbsp;After learning about the Holocaust, Iââ¬â¢ve asked myself many times how this could have happened. Why would anyone believe itââ¬â¢s acceptable to massacre an entire people? This is my reasoning for writing my paper on how Christian theology influenced anti-Semitism. Much of the Holocaust a ppears to have itââ¬â¢s beginning with Christian theology. I will begin my paper with the early writings of Christians and continue chronologically until after World War II. The Apostle Paul Theda Dabneyhttp://www.blogger.com/profile/03539324527018865751noreply@blogger.com0tag:blogger.com,1999:blog-2250749866879860820.post-26513929593048774612020-05-06T16:26:00.001-07:002020-05-06T16:26:12.979-07:00Fahrenheit 451 By Ray Bradbury - 1658 Words Fahrenheit 451 In the novel Fahrenheit 451, Ray Bradbury talks about the negative effects of technology. Bradbury illustrates a society where books are banned and people entertain themselves with parlour walls, which is a TV. One of the characters is Mildred, who is the wife of Montag, a fireman who is paid to burn books. Mildred is always attached to technology and canââ¬â¢t get away from it. She is usually watching the parlour or listening to her seashell earbuds. Through the characterization of Mildred as selfish and thoughtless, Bradbury examines the negative effects of technology, when one constantly uses it and rely on it, it is suggested that obsession and over-reliance toward technology causes one to not think critically, byâ⬠¦show more contentâ⬠¦In addition, it represents Mildredââ¬â¢s obsession towards the parlour. By not even decreasing the volume for a sick husband who is continuously asking her to turn it off, indicates that Mildred has no care for her husband. Mildredâ⠬â¢s subsequent reliance on technology made her inseparable from it, trying to stay with the parlours all time and not caring what happens to others, which made her selfish. Mildredââ¬â¢s self-centeredness is also shown when she puts the alarm in when Montag brought books to home and read them, where their society does not allow books. ââ¬Å"She ran past with her body stiff, her face floured with powder, her mouth gone, without lipstick. ââ¬ËMildred you didnââ¬â¢t put in the alarm!ââ¬â¢ She shoved in the valise in the waiting beetle, climbed in and sat mumbling, ââ¬ËPoor family, poor family, oh everything gone, everything gone, everything gone nowâ⬠¦Ã¢â¬â¢Ã¢â¬ (114). Mildred turned in Montag to the firehouse for having books. Mildred knew the consequences of what will happen when she puts in the alarm. Everything in the house will be destroyed along with the parlours that she loves. Also Montag is going to be arrested for possessing books but still Mildred reported to have her normal life where she only watches parlours and listen to her seashells (earbuds). This again shows how Mildred is selfish because she reported Montag to the fire department just to have her normal life even though her husband is going to beShow MoreRelatedFahrenheit 451 by Ray Bradbury719 Words à |à 3 PagesThe flash point of paper, or the temperature at which paper will burst in flames, is 451 degrees Fahrenheit. In Fahrenheit 451, written by Ray Bradbury, the main character, Guy Montag, is a ââ¬Å"firemanâ⬠in a futuristic society where he and his coworkers start fires, rather than put them out. Books are banned and burned, along with the owner of the bookââ¬â¢s house and sometimes even the owner of the book, upon discovery. Technology has taken over in a sense that social interaction between the average personRead MoreFahrenheit 451 By Ray Bradbury1952 Words à |à 8 Pagesis clearly displayed in the plight of Ray Bradburyââ¬â¢s novel about a dystopian American society, Fahrenheit 451, which contains many ideas and bits of content that some people believed should be censored. In fact, one of the reasons that this novel was censored for displaying the dangers of censorship, which is both extremely ironic, and telling as to where this society is going. Thanks to several distributors and oversensitive parents and teachers, Fahrenheit 451 has been banned in many schools overRead MoreFahrenheit 451 By Ray Bradbury954 Words à |à 4 Pages In Fahrenheit 451 by Ray Bradbury, the author uses allegory (often misinterpreted by readers) to show the dangers of mass media consumption and the decline of reading traditional media. Many readers draw incorrect conclusions (lessons learned) from the book due to how generally the book applies its theme. Government censorship, though an important topic, is not the intended focus of the novel Fahrenheit 451. Finally, Bradburyââ¬â¢s original message of the book shows the beauty of tradit ional media andRead MoreFahrenheit 451 By Ray Bradbury1592 Words à |à 7 PagesWhen writing the introduction to Fahrenheit 451, author Neil Gaiman stated that ââ¬Å"ideas--written ideas--are special. They are the way we transmit our stories and our thoughts from one generation to the next. If we lose them, we lose our shared historyâ⬠. Gaiman is absolutely correct; especially because what he is saying heavily applies to books. Books are a critical aspect in shaping humanity as a whole, they create and share a network of creative ideas, history, and overall entertainment; to loseRead MoreFahrenheit 451 By Ray Bradbury918 Words à |à 4 Pagesââ¬Å"Fahrenheit 451,â⬠written by Ray Bradbury, is a futuristic, dystopian novel based upon a society secluded by technology and ignorance. In this future society, books are outlawed and firemen are presented with the task of burning books that are found in peopleââ¬â¢s homes. Montag, a fireman, finds himself intrigued with the books, and begins to take them home and read them. As the story progresses, Montag learns the truth behind why books are outlawed and flees his city to join the last remnants of age-oldRead MoreFahrenheit 451 By Ray Bradbury847 Words à |à 4 PagesSet Knowledge On Fire The book Fahrenheit 451 is a postmodern work by Ray Bradbury first published in 1951. In Bradburyââ¬â¢s story, all books are illegal and are subject to be burned by firemen. Furthermore, the two predominant themes of Fahrenheit 451 are censorship and ignorance. The censorship implemented over the years removes all information from society that is necessary to learn, which accomplishes to prevent people from questioning anything. The ignorance of society has been fostered and theRead MoreFahrenheit 451 By Ray Bradbury1661 Words à |à 7 Pages1.) In the novel, Fahrenheit 451 by Ray Bradbury, Montagââ¬â¢s view on life reverses. Two characters the influence the main character Guy Montag are the old lady whose house and books were burnt down and Mildred. The old lady was caught preserving books in her home. Firemen including Montag were ordered to burn the books. The old lady refused to leave her books, so she too was burned. She bravely gave an allusion as her last words, ââ¬Å"Play the man,ââ¬â¢ she said, ââ¬ËMaster Ridley.ââ¬â¢ Something, somethingRead MoreFahrenheit 451 by Ray Bradbury818 Words à |à 4 PagesFAHRENHEIT 451 BY RAY BRADBURY Important People in Montagââ¬â¢s Life In Partical Fulfillment Of English 2 Ms Irina Abramov By Helen Hernandez November 9, 2012 ââ¬Å"There are worse crimes than burning books. One of them is not reading themâ⬠-Ray Bradbury. In the past there were events that affected book writers. People will get together to burn books because they thought it was inappropriate or they were against their literature. Montag is a fireman in a futuristic society who would startRead MoreFahrenheit 451 By Ray Bradbury863 Words à |à 4 PagesThe novel, Fahrenheit 451 was written by Ray Bradbury and it took place in the dystopian future. Throughout each novel, we are able to see a major theme, which is censorship. In this essay, I will explain how this theme are explored in the story by using the literary devices. To begin with, in this novel, censorship is not given a straight description, but we can see how the author shows it through many literary elements, such as using the setting, tone and symbolisms even foreshadowing. This novelRead MoreFahrenheit 451 By Ray Bradbury1544 Words à |à 7 PagesRay Bradbury, the author of Fahrenheit 451, expresses his perspective on life in an interview. His interview contains a common theme: Do what you love, and love what you do (Bradbury). Bradbury sends a message in his interview that people should love life, and live to the fullest because he believes life is a beautiful thing. Although Bradbury no longer can demonstrate his love for life his message still lives in the pages of Fahrenheit 451. The Government of the society in the novel has told their Theda Dabneyhttp://www.blogger.com/profile/03539324527018865751noreply@blogger.com0tag:blogger.com,1999:blog-2250749866879860820.post-47054334860216615532020-05-05T19:18:00.001-07:002020-05-05T19:18:16.698-07:00Creative Marketing Strategy and Plan Question: Discuss about the Creative Marketing Strategy and Plan. Answer: Strategic Marketing Plan Strategic marketing plan is the procedure of planning that the managerial and operational staff members of a company undergoes for implementing and creating effective strategies for marketing. Several aspects of promotion and marketing are taken into account for designing the plans for strategic marketing (Hollensen 2015). This assignment will conduct the PESTLE and SWOT analysis for launching a new product idea of a local company in Trinidad. PESTLE Analysis Fresh search caf is located at Trinidad and is passionate about healthy lifestyle and nutrition. The caf is launching a marketing campaign named Go Fresh for promoting the natural and organic products and the local farmers of the country. The political (P) environment of Trinidad is stable that has led to the improvement in the efficiency with reduced financial costs by the government. The government controls the business activities of the country and makes the people aware of the healthy choices, flourishing the organic agricultural sector and supporting the production of organic food. The economic (E) factors of Trinidad favor business activities for the international and local companies. The export options promote the growth of the retail food companies that helps the organic food outlets to sale their products through direct sale, specialized shops, super markets and mail orders (Allen and Dibie 2016). Economic stability of the country lowers the labor cost that helps to increase the business activities. The social (S) factors reflect the eating habits and the local trends and in this regard, Trinidad favors the introduction of newer food habits. Since the people of the country prefer to have healthy and nutritious food, Fresh search caf can have a good business. The technological (T) factors of Trinidad are well developed that facilitates easy communication and promotes commercial activities. This supports the food companies to promote their products through affordable internet and telephone networks thereby increasing profitability. The legal (L) factors of Trinidad are favorable for business as they support freedom and fundamental human rights. The legislative system offers no restriction on the repatriation of interests, dividends, profits and capital by which a new product idea can be introduced (Narine, Ganpat and Seepersad 2015). The environmental (E) factors of Trinidad generate economic and social benefits for the community as the natural environment of the country favors agricultural growth. Therefore, organic farming and products will be a successful venture under such circumstances. SWOT Analysis SWOT analysis of Fresh search caf and its Go Fresh campaign will help to analyze the business situation by detecting, implementing and determining the strategic marketing plan. The SWOT analysis for the caf can be presented in the form of a matrix. Table 1: SWOT Analysis Matrix Strengths The near shore location of the country will attract customers to the organic caf from local as well as international destinations. The location of the caf favors business as all the competitors are located at an opposite region that helps in easy marketing of the products. Fresh caf has the competitive advantage that its employees have a firm background in nutrition and health. Weaknesses The labor cost is high in Trinidad compared to several neighboring countries that can significantly decrease the profitability (Wilson 2016). The scanty knowledge of the farmers about organic farming can be a setback to the supply of raw materials. Advertisement of the meal value of organic food is difficult as it requires technical knowledge among the consumers. Opportunities Trinidad is the home to several animation studios that can possibly develop the brand campaign for Go Fresh. The people of Trinidad are passionate about food that results in reduced employee turnover (Ganpat and Seepersad 2015). International expansion of the business is possible as organic food is accepted widely. Threats Fresh caf has intense competitors in Trinidad that can significantly affect its business on a domestic and international scale. The organic raw material costs are volatile in nature that can affect the profit margins (Francis 2015). The organic production methods can have lesser yields that can eventually hit the farmers and the business. Conclusion On a concluding note, it can be stated that the strategic marketing plan of Fresh search caf has to be designed considering the PESTLE and SWOT analysis for increasing the market share. The channels of marketing have to be selected carefully to gain maximum popularity and create an appeal among the consumers of all ages. The marketing strategy is also intended to provide health and wellness to various types of consumers who are environmentalists, vegans, picky eaters and health conscious individuals. References Allen, M. and Dibie, R., 2016. The Impact of the Occupational Safety and Health Policy in the Agriculture and Health Industries in Trinidad and Tobago. Francis, J., 2015. A case for channelling creative industries into a viable industry sub-sector within a diversified economy in Trinidad and Tobago.Creative Industries Journal,8(1), pp.24-38. Ganpat, W. and Seepersad, G., 2015. Demand for organic produce.Journal of Agribusiness in Developing and Emerging Economies,5(1), pp.76-91. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Narine, L.K., Ganpat, W. and Seepersad, G., 2015. Demand for organic produce: Trinidadian consumers willingness to pay for organic tomatoes.Journal of Agribusiness in Developing and Emerging Economies,5(1), pp.76-91. Wilson, M., 2016. Food and nutrition security policies in the Caribbean: Challenging the corporate food regime?.Geoforum,73, pp.60-69. Theda Dabneyhttp://www.blogger.com/profile/03539324527018865751noreply@blogger.com0tag:blogger.com,1999:blog-2250749866879860820.post-44119453136424753912020-04-13T05:19:00.001-07:002020-04-13T05:19:03.661-07:00PVA and Sodium Borate Crosslinks Essay Sample free essay sample A 5 to 1 ratio of PVA and Na borate creates crosslinks with the polymer to bring forth a ball-like solid without compromising the coveted ability to resile. stretch and maintain form through utmost temperature. Introduction:Polyvinyl intoxicant is a polymer that when combined with Na borate creates covalent crosslinking bonds between the polymers. which change the solution from a liquid into a jelly-like solid that can be formed into a ball. 2 A polymer is a concatenation made of units combined in the same linkage throughout the full substance. 2 Polymers are used extensively in todayââ¬â¢s universe to make paper. motorcycle tyres. plastic. PVC and many other family common points. 3 The bonds in the polymer are cross-linked ; therefore the ball should be flexible and have the ability to stretch well. 2 Due to the fact that the Na borate is the solution that causes hydrogen bonds. which do non keep the ball together. we can presume that the greater sums of Na borate will do the ball to hold unsought belongingss and fall apart. We will write a custom essay sample on PVA and Sodium Borate Crosslinks Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page ? By maintaining the sum of borax used changeless and altering the sum of PVA the experiment should demo which ratio is better suited for the end of making a ball. The ball needed to be able to resile. non fall apart. be flexible but come back to its original form after stretching. be atoxic. odorless. and easy to do in order to take down fabrication costs. After happening the top two ratios they will be tested in cold and hot conditions that are similar to the countries in which the balls will be shipped. The ice bath represents Alaska and the hot bath represents New Mexico. The undermentioned image shows the crosslinking between the PVA and Na borate. The borate ion has bonded with the hydroxyl ( OH ) groups of the polymer and links them together. ? The molecular expression of PVA is [ -CH2CHOH- ] N and the chemical construction of Na borate is Na2B4O7. DiagramBorate ions crosslinking with the PVA ironss. While executing the experiment safety goggles should be worn at all times and baseball mitts should be worn at all times while pouring the solutions and managing the gel. Do non savor the gel or acquire it on your apparels because it can stain. ? Procedure for Experiment 1: 1. In three separate 10 milliliter graduated cylinders step out 10 milliliters PVA. 8 mL PVA and 6 milliliter PVA. 2. In three separate 10 milliliter graduated cylinders step out 2 milliliters sodium borate. 2 mL Na borate and 2 milliliter Na borate. 3. In one 250 milliliter beaker combine 10 milliliter PVA and 2 milliliter Na borate. 4. For a minute hold the beaker and twirl it so the contents can unite. Put to the side. 5. In a 250 milliliter beaker combine 8 milliliter PVA and 2 milliliter Na borate. 6. For a minute hold the beaker and twirl it so the contents can unite. Put to the side. 7. In a 250 milliliter beaker combine 6 milliliter PVA and 2 milliliter Na borate. 8. For a minute hold the beaker and twirl it so the contents can unite. Put to the side. 9. Taking the first beaker that is keeping the 10 milliliter PVA and 2 milliliter Na borate scoop out the contents with your manus and for 20 seconds roll your custodies together to organize a ball with the gel. 10. Test its bou nciness ability by dropping it on the tabular array and utilizing a swayer mensurating how high it bounced. Record. 11. Test its ability to stretch by keeping it between two fingers and swinging above the tabular array. Use a swayer to enter how long it stretches before interrupting. Record. 12. Repeat stairss 9-11 with the other two beakers and their contents. After seeing the consequence we decided to seek one more ratio that had the lowest sum of Na borate. 1. In a calibrated cylinder step out 6 milliliters PVA. 2. in a calibrated cylinder step out 1 milliliters sodium borate.3. In a 250 milliliter beaker combine the 6 milliliters PVA with the 1 milliliter Na borate. 4. For a minute hold the beaker and twirl it so the contents can unite. 5. Scoop out the contents by manus and for 20 seconds roll your custodies together to organize a ball with the gel. 6. Test its bounciness ability and stretch ability like the old experiment. Record. Procedure for Experiment 2: Making the Balls:1. Measure out 6 milliliters of PVA into a calibrated cylinder. step out 10 milliliter PVA into another graduated cylinder. 2. Measure out 2 milliliters of Na borate into a calibrated cylinder. step out 1 milliliters sodium borate into another graduated cylinder. 3. In one 250 milliliter beaker pour the 6 milliliter PVA so add the 1 milliliter Na borate. 4. For a minute hold the beaker and twirl it so the contents can unite. Put to the side. 5. In one 250 milliliter beaker pour the 10 milliliter PVA and so add the 2 milliliter Na borate. 6. For a minute hold the beaker and twirl it so the contents can unite. Put to the side. 7. Repeat stairss 1-6. This will ensue in two balls of the 6 milliliter PVA and 1 milliliter Na borate and two balls of the 10 milliliter PVA and 2 milliliter Na borate. Ice Bath: 1. While the contents are resting set up an ice bath. in a 400 milliliter beaker fill middle with ice and so add H2O to the top marker. 2. Put up a thermometer base and lodge the terminal of the thermometer into the ice H2O. 3. The H2O should be at 1à °C. Keep ticker of the thermometer readings and add ice to maintain it at a steady temperature. 4. Using the beaker with the solution of 10 milliliters PVA and 2 milliliter borax. lift out out the contents with your custodies and for 30 seconds roll it into a ball. 5. Once the ball is formed topographic point it into the ice bath that should be at 1à °C. 6. Let sit for 2 proceedingss and record any alterations you observe. 7. With your custodies pull the ball out of the ice bath. Record any alterations in the manner it feels. 8. Test its resiling ability by dropping it a foot high above the tabular array and utilizing to ruler to mensurate the tallness it bounced. record observations. 9. Keep the ball in one manus and see how far it s tretches utilizing a swayer when allowed to swing. Record. 10. Repeats steps 1-6 utilizing the solution of 6 milliliters PVA and 1 milliliter borax. Heat Home plate: 1. While your contents are resting set up a hot bath. in a 400 milliliter beaker fill to the top marker with H2O. 2. Topographic point beaker on a hot home base and set to a scene of four. 3. Put up a thermometer base and lodge the terminal of the thermometer into the H2O. 4. The H2O should be at 35à °C. set the heat scene as the experiment continues in order to maintain it at a steady temperature. 5. Using the 2nd beaker with the solution of 10 milliliters PVA and 2 milliliter borax. lift out out the contents with your custodies and for 30 seconds roll it into a ball. 6. Once the ball is formed topographic point it into the hot bath that should be at 35à °C. 7. Let sit for 2 proceedingss and record any alterations you observe. 8. With your custodies and a stick if needed pull the ball out of the ice back. Record any alterations. 9. Test its resiling ability by dropping it from a pes above the tabular array and utilizing a swayer to mensurate the tallness it bounces. record observa tions. 10. Keep the ball in one manus and see how far it stretches utilizing a swayer when allowed to swing. Record. 11. Repeat stairss 1-6 utilizing the solution of 6 milliliters PVA and 1 milliliter borax. 10 Minute Cold Water Experiment: 1. Fill two 400 milliliter beakers halfway with ice. so to the top line with H2O. 2. Put up two thermometers. set one thermometer into each beaker. 3. The temperature should be at 1à °C. add more ice as needed throughout the experiment so the temperature is steady. 4. Take both the 10 milliliter PVA: 2 milliliter Borax ball and the 6 milliliter PVA: 1 milliliter Borax ball from the old cold H2O experiment and set them into their separate beakers. ( Make sure to take note which ball goes into which beaker ) 5. Let sit for 10 proceedingss entering any alterations. do certain temperature is changeless. 6. Remove both balls from the H2O with custodies. 7. Perform the bounciness trial on each. record.8. Perform the stretch trial on each. record.Datas:Experiment 1: Finding the Best RatioSolution| Color/Texture| Bounce Test| Stretch Test| Other Observations| 10 milliliter PVA2 milliliter borax| Clear/cold to touch and gelatinlike | Bounced 2 inches| 14 inches| In the beaker formed a gel but with liquid left over environing it. Went back into its ball form after being stretched. Didnââ¬â¢t stick to custodies or tabular array. | 8 milliliter PVA2 milliliter borax| Clear/cold to touch and gelatinous| Bounced 1 inch| 7-1/2 inches| In the beaker formed a gel but with liquid left over. had less liquid than the 10 PVA: 2 Borax solution. Fell apart after being stretched. | 6 milliliter PVA2 milliliter borax| Clear/cold to touch and gelatinous| Did non bounce| 2 inches| Formed into a jelly with no liquid left over. stuck to bottom of container and doesnââ¬â¢t move about. Stretched 2 inches and stuck to baseball mitts. | 6 milliliter PVA1 milliliter borax| Clear with little white coloring/cold to touch and gelatinous| Bounced 2 inches| 11 inches ( but stretched really easy ) | Formed a gel with really small liquid left over. after stretching it formed back into a ball. In experiment one we foremost believed that the ratio of 6:2 ( PVA to SB ) would be the best because it had no liquid left over which means we wouldnââ¬â¢t be blowing solution. However when organizing the ball the solid absorbed the liquid and formed a ball that could be flexible and ductile. From experiment one we concluded the two best ratios were of the 5:1 and 6:1 and were traveling to be tested for their behaviour in utmost temperatures. Experiment 2: Testing Exposure to Cold ( Alaska )Solution| Time in Ice Bath| Color/Texture| Bounce Test| Stretch Test| Other Observations| 10 milliliter PVA. 2 mL Borax| 2 minutes| Same colour ( clear ) /slimy| Doesnââ¬â¢t bounce| 15 cm| Slightly breaks when bounced. but instantly comes back together. as it warms up from custodies it starts to be able to resile once more. Within a minute of room temperature it is back to normal. | 6 milliliter PVA. 1 mL Borax| 2 minutes| Same colour ( clear ) /slimy| Bounces really somewhat. 1 inch| 30 cm| Slightly breaks when bounced ( but non every bit much as 10:2 ball ) . but instantly comes back together. as it warms up from custodies it starts to be able to resile once more. Within a minute of room temperature it is back to normal. By proving for cold for two proceedingss we saw how each ball would respond when in the cold for a short period of clip. such as if a child was walking from the auto into the house. Both were satisfactory and able to come back to its original form and belongingss. Testing Exposure to Heat ( New Mexico ) Solution| Time in Hot Bath| Color/Texture| Bounce Test| Stretch Test| Other Observations| 10 milliliter PVA. 2 mL Borax| 2 minutes| Same colour ( clear ) /very slimy. gooey| Can non finish bounciness test| Can non finish stretch test| Turned to goo about instantly. sinks to bottom into an egg-shaped form. can non be pulled out because it merely falls apart into the water| 6 milliliter PVA. 1 mL Borax| 2 minutes| Same colour ( clear ) /very slimy. gooey| Can non finish bounciness test| Can non finish stretch test| Turned to goo about instantly. sinks to bottom into an egg-shaped form. can non be pulled out because it merely falls apart into the water| By proving for heat we were able to find if the balls could manage the temperature of New Mexico where they were being shipped from. From the consequences we can reason that neither of the ratios are able to keep their form when exposed to higher temperatures. Testing Drawn-out Exposure to ColdSolution| Time in Ice Bath| Color/Texture| Bounce Test| Stretch Test| Other Observations| 10 milliliter PVA. 2 mL Borax| 10 minutes| Same colour ( clear ) /slimy| Doesnââ¬â¢t bounce| 32 cm| When bounced it instantly breaks and doesnââ¬â¢t come back together on its ain. it can be rolled back into a ball form for the stretch trial. As it warms up it begins to be able to resile once more. | 6 milliliter PVA. 1 mL Borax| 10 minutes| Same colour ( clear ) /slimy| Bounces really somewhat. 1 inch| 45 cm| Slightly breaks when bounced ( but non every bit much as 10:2 ball ) . but instantly comes back together. as it warms up from custodies it starts to be able to resile once more. Within a minute of room temperature it is back to normal. | By maintaining the balls in the H2O for an drawn-out sum of clip we were able to see how cold affected their belongingss. The 6:1 ratio was somewhat stronger and maintained and regained its form faster. Decision: By uniting legion ratios of PVA and borax the most effectual combination was of the 6 milliliter of PVA and 1 milliliter borax. It non merely uses the least sum of each solution which would optimise fabrication costs but it retains its ability to resile and stretch when put through extreme cold temperatures. However this merchandise will non work good in hot countries such as New Mexico. The heat from the H2O caused the viscousness of the merchandise to alter ; it fell apart in the H2O and could non be handled. it merely slips off of the setup being used to draw it out. Once the H2O is poured out of the beaker and the merchandise was allowed to chill it lodge to the surface it was on and did non travel back to its original ball-like form. Originally the combination of 6 milliliters PVA and 2 milliliter borax was believed to be the best combination because it did non hold liquid left over in its beaker ; nevertheless the borax caused the merchandise to lose some of its belongingss tha t come from the polymer PVA. It lost its flexibleness wouldnââ¬â¢t signifier into a proper ball. Research: Polymers. particularly polyvinyl intoxicant. are highly utile in todayââ¬â¢s universe and in medical specialty. By utilizing the known belongingss of PVA scientists can expect how it will respond with other solutions and utilize these hypothesisââ¬â¢ to develop new merchandises. That is what we did in this lab. cognizing Na borate creates crosslinks with the ironss in PVA we were able to plan a ball that could keep its form but remain ductile. In todayââ¬â¢s scientific discipline PVA is being used to make transdermic spots. encapsulation of systems that deliver drugs and in dressing of lesions. Citing: 1Nuffield Foundation. hypertext transfer protocol: //www. nuffieldfoundation. org/practical-chemistry/pva-polymer-slime 2RSC: Advancing the Chemical Sciences. hypertext transfer protocol: //www. rsc. org/Education/EiC/issues/2005_Jan/exhibition. asp 3Materials Science. hypertext transfer protocol: //dsc. find. com/tv-shows/curiosity/topics/polymer-based-products-you-use-every-day. htm ?Basque Research. hypertext transfer protocol: //www. basqueresearch. com/berria_irakurri. asp? Berri_Kod=3894 A ; hizk=I ?Slime A ; Superballs. hypertext transfer protocol: //icn2. umeche. Maine. edu/newnav/Homepage/Highschool/Slime/lecpolymers2. htm 6Science of Slime. hypertext transfer protocol: //www. ccmr. Cornell. edu/education/modules/documents/ScienceofSlime_student. pdf Theda Dabneyhttp://www.blogger.com/profile/03539324527018865751noreply@blogger.com0tag:blogger.com,1999:blog-2250749866879860820.post-68929888984997154042020-03-11T07:27:00.001-07:002020-03-11T07:27:04.150-07:00My Home by Dr. Jose Rizal EssaysMy Home by Dr. Jose Rizal Essays My Home by Dr. Jose Rizal Essay My Home by Dr. Jose Rizal Essay I had nine sisters and one brother. My male parent. a theoretical account of male parents. had given us an instruction in proportion to our modest agencies. By dint of frugalness. he was able to construct a rock house. to purchase another. and to raise a little Nipa hut in the thick of a grove we had. under the shede of banana and other trees. There the delightful atis displayed its delicate fruit and lowered its subdivisions as if to salvage me the problem of reachich out for them. The sweet santol. the scented and laid-back tampoy. the pink makopa vied for my favour. Father off. the plum tree. the harsh but flavorful casuy. and the beatiful Tamarindus indica pleased the oculus every bit much as they delighted the roof of the mouth. Here the papaia streatched out its wide foliages and tempted the birds with its enermous fruit ; there the nangka. the java. and the orange trees perfumed the air with the olfactory property of their flowers. On this side the iba. the balimbing. the pomegrante with its abundant leaf and its lovely flowers bewitched the senses ; while here and at that place rose elegant and olympian trees loaded with immense nuts. rocking thier proud tops and gracefull baranches. Queenss of the woods. I should neer stop were I to figure all our trees and divert my ego in placing them. In the dusk countless birds gathered from every where and I. a kid of three old ages at most. diverted my ego watching them with admiration and joy. The xanthous kuliawan. the Mayan in all the assortments. the kulae. the Maria kapra. the Martin. all the species of titlark joined the pleasant harmoniousness and raised in varied chorus a farewell anthem to the Sun as it vanished behind the tall mountains of my town. Then the clouds. through a Capri of nature. combined in a 1000 forms. which would all of a sudden fade out even as those charming yearss were besides to fade out. populating me merely the slightest remembrances. Even now. when I look out of the window of our house at the glorious view of dusk. ideas that arelong since gone renew themselves with nostalgic avidity. Came so the dark to blossom her mantle. somber at times. for all its stars. when the daybed Diana failed to coures trought the sky in chase of her brother Apollo. But when she appeared. a obscure brightness was to be dis-cerned in the clouds: so apparently they would crumple ; and small she was to be seen. lovely. grave. and soundless. lifting like an immense Earth which an unseeable and almighty manus drew through infinite. At such times my female parent gathered us all together to state the prayer beads. Afterward we would travel to the azotea or to some window from where the Moon could be seen. and my ayah would state us narratives. sometimes lugubrious and at other times gay. In which skeletons and buried hoarded wealths and trees that bloomed with diamonds were mingled in confusion. all of them born on an imaginativeness entirely Oriental. Sometimes she told us that work forces lived on the Moon. or that the markers which we could percieve on it were nil else than a adult female who was everlastingly weaving. Theda Dabneyhttp://www.blogger.com/profile/03539324527018865751noreply@blogger.com0tag:blogger.com,1999:blog-2250749866879860820.post-11035525672349043602020-02-23T21:52:00.001-08:002020-02-23T21:52:02.096-08:00Faith School in UK Essay Example | Topics and Well Written Essays - 2500 wordsFaith School in UK - Essay Example There are many of these schools in the UK such as Muslim Faith School, Christian, Jewish and Hindu. A faith school is defined as a schoolà that is financially supportedà by a particular religious group, usually for childrenà from that religion (Mackinnon, & Statham, Hales, 1999). Scholars argue that faith schools should be allowed in our society while others, who have a different point of view claim that the government should not allow faith schools in the UK. Despite the fact that state funded faith schools are mostly managed like other state schools in the UK and are subjected to the same curriculum other than religious studies, they have the freedom to teach their religion. This is an implication that these schools have are allowed by the government to incorporate religions teaching in their curriculums (Gibbons and Silva, 2006). Faith schools generally ââ¬Ëgive priority to the applicants who belong to the faith of the school and are allowed to do that by some of the specific exemptions found in the section 85 of the UK Equality Act 2010ââ¬â¢ (Equality Act, 2010). However, the law requires state funded faith schools to admit other applicants in line with the school admissions code whenever they are unable to fill all their places with the applicants who belong to the faith of the school. In the recent past, unfair discriminatory admissions and employment policy of most faith schools has returned considerable argument due to its potential negative impacts on the social cohesion and ethnic integration. This essay will discuss whether the government should allow different faith schools in the UK or not, and how a faith school can have an effect on the society in the UK. The recent history of faith schools in the country was on the year 1944 following the passage of the 1944 Educational act that resulted from the negotiation between Archbishop William Temple and the then education Minister, R.A Butler. ââ¬ËThe Theda Dabneyhttp://www.blogger.com/profile/03539324527018865751noreply@blogger.com0tag:blogger.com,1999:blog-2250749866879860820.post-62884325024731065492020-02-07T14:39:00.001-08:002020-02-07T14:39:02.977-08:00Oedipus the King by Sophocles Essay Example | Topics and Well Written Essays - 750 wordsOedipus the King by Sophocles - Essay Example The passage tells readers that eternal laws were born in Heaven, Olympus alone is their father; they were not brought forth by the mortal nature of man, nor shall forgetfulness ever put them to sleep. A god is great in them, and he does not grow old.' The prayer of the chorus is for a life lived in accordance with these laws. Described as they are with beautiful and passionate emphasis, they are laws of divine origin, Olympian laws, comprehensive and universal. The stanzas following depict the sinner against these laws, the man full of hybris which 'begets the tyrant'. The chorus prays that the Polis may keep its old traditions. The god must remain the State's prostates, its guardian and leader. For if this is not so, if impiety takes hold of the city, then, the chorus sings, 'what need I dance (896). Then its service in honour of the gods has become senseless. In obvious retort to Iocaste's sceptical utterances on the value of Apollo's oracles, the chorus appeals to Zeus to show his power and the truth of the oracles: 'No longer Apollo is honoured, worship is dead' ( +). This passage reflects the features of a code of belief and behavior which is opposed to all only man-made beliefs and rules. The song does not repeat the striking mention of the unwritten laws, but their spirit could hardly be made more manifest. Not only does the poet stress, once more and with words of the most emphatic conviction, that the world in general as well as the Polis are ruled by eternal and divine laws, and that the political ruler who does not submit to them will become unjust and a tyrant. The eternal laws are the rules of a world, of a kosmos, of divine ordering and man's pious devotion, not of human morality and political common sense. When the Sophists discovered 'natural law', they denied the traditional (and Sophocles') divine order. For Sophocles there was only Oneness, unity: nature was divine, physis was nomos. In opposing the unwritten laws to Creon's decree Sophocles made what could perhaps be called a logical mistake. Not the slightest hint is given, and it is in itself entirely unlikely, that Creon's law was written law. It was a , a pronunciamento or proclamation. Taken quite literally, there was no conflict between written and unwritten laws. Sophocles uses the expression in a way suggesting that it was not a newly invented phrase. It is certain that in fifth-century Greece most laws were regarded as valid just because they were written. Creon's decree is fundamentally of the same kind, and Sophocles' mistake (if readers may call it so) is easily explained. He did not invent either the phrase or the matter, but he used the concept in his own way and to his own purposes; in fact, it was probably he who gave it its most forceful expression. Heraclitus was perhaps the first to speak of one divine law from which all human laws derive. He coined a striking phrase for the idea which, howev er vaguely, was generally held, that all law was of divine origin. Theda Dabneyhttp://www.blogger.com/profile/03539324527018865751noreply@blogger.com0tag:blogger.com,1999:blog-2250749866879860820.post-28737183531807309632020-01-29T09:40:00.001-08:002020-01-29T09:40:03.558-08:00Global Household Brand Essay Example for Free Global Household Brand Essay Executive summary After a review of the ââ¬Å"Global Household Brandâ⬠article, I was assigned the task of reviewing your business and to provide a well-detailed critique on global householdsââ¬â¢ brands. I will develop a strategy; identify the likely cause of the companyââ¬â¢s financial woes. The major factor on the poor financial performance of the company is that of competitive strategy and differences in operational effectiveness. Ineffective management strategies have led the company to lose lots of profit (Michael E, 1998). Its lack of a clear strategy on how to effectively compete with big marketers has made it either to exit the market or to end up in the financial mess. à à à à à à à à à à à à The company must continuously improve the level of its operational effectiveness, and income must be increased and regulated. Sustainable performance will largely be dependent on global household brand having a strategic position (Tony P, 2000). There is need to evaluate consumersââ¬â¢ trend. à à à à à à à à à à à Company and Industry Overview Global household brands has lost the image she built as a leading producer and marketer of a variety of ââ¬Å"nicheâ⬠dentifrice products that includes polident, powdered aspirin, household cleaning brands among a few others to company characterized with lack of customers and loss making one. The company initially thrived on venturing in new markets and exiting them when the competition became a little bit stiff. The restructuring of the company together with other measures to bring a change in the financial fortunes of the company have only helped to worsen the situation. à à à à à à à à à à à However, the firm has intention of reinventing itself to turn around its fortunes so as to be competitive and generate revenue in a continuous and sustainable manner. In the mid 1990s, when various big marketers such as Clorox, S.C Johnson, and Arm and Harmer began competing against global household brandââ¬â¢s 2000 flush automatic toilet bowl cleaners, X-14 mildew as well as soap scum removers and carpet fresh carpet refreshers, the company decided to exited the group of products due to their inability to gain substantial market share. à à à à à à à à à à à During this period the company was not anywhere close to the red line, actually it was worth around $1.5 million. The exit made by global households brand did not seem to affect its profitability within the markets. The items it dealt with were in areas considered less competitive which enabled her to rake in high amounts of profits on their line up to branded products. During the period 1995-98 the profits started to drop by about 10-15% per annum. à à à à à à à à à à à Their potential to stay at least in the market was waning. The sale of their brands as well as the hiring and restructuring their management executive did not seem to over turn the events. Eventually after global household brand had had their sales drop from $130million to $ 70 million they decided to hire Goldman Sachs to sell their brand of products. After about one and a half years with Goldman at the helm, the sales figures were not anywhere near $100 that Goldman had promised. The deterioration in the sales figure was as a result of lack of competitive marketing strategy and difference in operation effectiveness. This was in spite of the company being given the green light about their customers respect for their brands of products. Analysis In the mid 1990s the company was worth about $1.5 billion. In the period 1995 to 1998 the sales of the firm was falling at a rate between 10 and 15% per annum. This in effect demonstrates the ability of the company to generate high profits. During the late 1990s onwards the firm did not efficiently output. The consistent drop in the sales figure was a testimony to this. In spite of all the changes and various measures the firm was taking, it was still not able to generate the projected profit margins. Despite the fact that the consumers have greatly respected their brand of products it was not able to capitalize on this factor to turn into huge profits. Strengths Consumers for its high quality of products very well recognize global households brands. This in addition to the mature nature of the household cleaning products industry is a plus for the company. The company is also much leveraged in the industry. The company also has a superior marketing V.P with such attributes as unique talents and is also very experienced as well as brilliant strategies. This is in addition to the talented R and D director it has on its board. All these factors will aid the management in turning around the fortunes of the firm. With all these talent and experience at their disposal the company would be starting from a vantage position in its path to recovery. The industry also seems to be very mature meaning the future of the company with its continued operations is bright. Weaknesses The firm has not effectively and in most cases deliberately not considered heavily investing in advertising and marketing to compete with her competition. The new operations manager also seems to be having a bad inter personal relationship with other employees within the firm. Global sales department has not met its past targets. Opportunity Trends The general trend within the industry seems to be in favor of household cleaning products. The overview of the general industry seems to suggest that it is leveraged and that household cleaning products industry is mature. This presents the company with the chance to exploit and increase its revenue. The maturity of the company shows that if it can invest largely without so many risks involved as uncertainty. Competitive Analysis Such companies like Clorox, S.C Johnson among others seem to be the greatest competition for the firm. They have heavily invested in their marketing strategies and in the end endeared themselves to their customers. Strategic options Global households, has been constantly pioneering various ranges of products over the past years. Before the entry of the big marketers it was the seen as the pioneer of household cleaning products. In addition to this, it has produced quality products. In fact, a recent survey suggests that most customers acknowledge the high quality of their products. The strategy of quitting and finding a new brand of products has been its main stay and now that it has run out of options and its very existence is threatened it must consider other options (Michael E, 1998). Since global households brand has come to the acknowledgment that it has to alter its business strategy so as to keep alive in the industry, it has few options left. First, it can adopt the differentiation strategy. This would require global household brand to build customer loyalty. In order to accomplish this, it has to position its products as well as services in unique ways that would appeal to the customers. In other words, the products will seek to be better than those of its competitors. The second option that the business may explore is that of focus strategy. This alternative takes into account the heterogeneity of many markets and industries. As such, there exist a lot of various customer segments with varying needs, wants as well as characteristics. The basic principle under this strategy is to put emphasis on selecting one segment(s), identify customers with special needs, interests and wants among other things and approach them. Global households brand could also employ the third option of horizontal integration. Under this strategy will be selling its products in various markets. In order to acquire the market coverage, it will have small subsidiary firms created. This would enable it compete with compete with its competitors effectively. Recommendations Within the last few years, global household brand has undergone a number of drastic changes. It has been forced to sell part of its brands, and almost the banks are about to call the loans given to it. One of the primary reasons global households has failed to meet its sales target is its inability to effectively market and appeal to the market. This is what her competition have done and thereby edged her out. Since the competitors have done the marketing really well, GHB has to effectively market itself or just face the possibilities of winding up. The second problem facing the company has been that of management. The manager has to learn to develop interpersonal relationship with his juniors. Alternatively, the New CEO or management team should meet people who worked at the Block drug before and find out what really problem was. This would enable them to have a better understanding of the firmââ¬â¢s woes as well as its triumphs. The management should also approach the financing Bank, and talk them out of calling the loans on the investors. Finally the $5million should be reduced with picked interest à à References: Michael E. Porter, on competition, 1998, Harvard Business School Press Tony Proctor, 2000, Strategic Marketing: An introduction, Rout ledge. Alfred D. Chindler, Peter Haqstom, Orjan Solvell, 1999, the Dynamic Firm. The role of technology, strategy, organization, and regions, Oxford University Press. Theda Dabneyhttp://www.blogger.com/profile/03539324527018865751noreply@blogger.com0tag:blogger.com,1999:blog-2250749866879860820.post-38585709464414977712020-01-21T06:03:00.001-08:002020-01-21T06:03:02.855-08:00Flaws In Twains Adventures Of Huckleberry Finn :: essays research papers Flaws in Twain's "The Adventures of Huckleberry Finn" Mark Twain's novel The Adventures of Huckleberry Finn is by any means a classic. However, there are several flaws. First of all the coincidence that everything happens with in my mind detracts some from the story. The other major problem is that the book seems to drag on and on the closer you get to the end, as if Twain had a page quota to fill and was not worried about the story. The other problem brought up on our hand-out was Huck's lack of seriousness in what was a very serious situation for Jim. As for the coincidence part, it appears most obviously as you read towards the end. For example Huck ends up at Aunt Polly's, and I was thinking, yeah...right those chances are about one in a million. And then after Huck tells Aunt Polly that he is Tom, Tom shows up...uh-huh, I bet. It is things such as those I just mentioned that make it very difficult for me to read a book without becoming frustrated. It is probably because I am used to real life and like it or not real life is just not that perfect. My other gripe was that Twain seems to ramble on and on and on an..... To me it seems as if the story that he was writing became faint shortly after the time when Huck says, ââ¬Å"It's me. George Jackson, sirâ⬠(pg. 95). I do have to give him that the feud was interesting filler, but you can only take so much filler. Then when John Wayne (The Duke) and Elvis (The King) come along there seem to be four or five stops along the river that except for one little detail, are the same. Please excuse the jump back, but how coincidental is it that you have a Duke and a King on the same raft in the middle of the Mississippi river (yes I do know they are not really royalty but that does not matter)? Even during all of this complaining I have done I did find humor in such things as when Huck was observing some local ââ¬Å"loafersâ⬠and their discussions about borrowing and lending chewing tobacco. ââ¬Å"Here, gimme back the chaw and you take the plug.â⬠(pg. 138). I can just picture four or five guys laying around chewing tobacco with spit/tobacco juice running down their chins, probably in dirty overalls with no shirts on underneath and boots, to complete the look, three or four days of beard waiting to be shaved, and oh yeah, a nice old straw Theda Dabneyhttp://www.blogger.com/profile/03539324527018865751noreply@blogger.com0tag:blogger.com,1999:blog-2250749866879860820.post-25751489595533756722020-01-13T02:27:00.001-08:002020-01-13T02:27:04.069-08:00Leadership of General George S. Patton EssayLeadership of General George S. Patton by Eugene V. Struzik III May 23, 2011 Abstract The purpose of this research paper is to explore the different leadership styles that General George S. Patton Jr. used throughout his life, (November 11, 1885 until December 21, 1945). General Patton is often thought of as one of the most controversial generals in history. This paper will concentrate on events that happened in his life and how his determination, will and hard work helped him overcome and became a better leader. It is evident that in a review of the research General Patton was able to achieve many his success by determination and hard work to be the best in everything that he set his mind to accomplish. He was never happy, except when he was given the challenge of commanding men into battle. General Patton was a leader, a warrior and the most feared General by the Germans. General George S. Patton was a man who is often referred to as a great general, and leader of men who was equally just as controversial. His career in the Army was often a struggle for him to advance and receive the recognition that he deserved. This paper will cover the leadership styles of General Patton during the early, then during World War I. Next it will cover World War II and finally I will give my opinion on the subject. George S. Patton, who was sometime called Georgie, was an average child with the hopes and dreams of becoming a great military leader like his Grandfather, Great-Grandfather and many of his other relatives (Regan, 1960). He worked hard with his academic career to tried to get into West Point the United States Military Academy, but he was not accepted at first. Not deterred by this set back, he went to Virginia Military Institute (VMI) for a year (Reda, 2004). Even though he was going to VMI, he continued tirelessly to get accepted into West Point. Finally Patton was accepted into West Point, but he found it far more challenging then he imagined it would. The major reason that he had difficulty with the studies was because he was suffering from dyslexia, a disorder that caused everything to look backwards (Reda, 2004). Although faced with these difficulties, George never gave up, even when he was forced to repeat his plebe year, due to poor academic performance. However this failure to progress only strengthened his resolve and determination to better. In an effort of almost memorizing everything from his textbooks, he was able to achieve an appointed Cadet Adjutant. Another area that he had an interest in was sports. He encourage the introduction of sports into the school as a way for men to stay focused on studies as appose to getting in trouble (Regan, 1960). His efforts lead to the creation of the first football team and the fencing team. He felt that sport would help him and his classmate overcome the boredom of every day life at West point. In addition, it would help them overcome physical challenges through determination and it would teach them sportsmanship. In an amazing testament to hard work and preservation, George Patton graduated from West Point. Although he did not graduate at the top of his class, he was ranked number 46 out of 103, which is amazing considering the fact that he failed his first year in the Academy. He was commissioned as a Second Lieutenant and assigned to the US Calvery. It was also during this time in Pattonââ¬â¢s life that he would marry his beautiful and wealthy wife, Beatrice Ayer. Her father was not fond of her marring a military man, because he felt that this would keep his daughter far away from her family. In fact her father, Frederick Ayer, offered George a job in the family business if he would just resign his commission in the Army. However, that was not something that George Patton, was able to do. He was living his dream of being an officer in the United States Army. Georgeââ¬â¢s determination and hard work would reach a high point when he participated in the 1912 Olympics. Although George was not a natural athlete, he simply did what he always did work twice as hard as everyone else in an effort to be better than everyone else. It was his will and his desire to be the best that propelled him into getting fifth place during the Olympics. This raw determination to achieve a goal and accomplish the task ahead would become his trademark. Once again George Pattonââ¬â¢s determination and desire to excel paid off. Lieutenant Patton was able to get a position as an aide to General Blackjack Pershing during the Punitive Expedition. The interesting thing about this appointment was General Pershing was not taking people to his staff. In fact, it was a letter that Lieutenant Patton wrote to General Pershing requesting to be considered for an appointment to the Generalââ¬â¢s staff that gave George the opportunity of a lifetime. Here he would learn what it took to be a good Calvary Officer and he would make important contact that would serve him well in the future. This leads into the second main point of this paper, which is Patton emerging into a leader. It is 1917, and the United States has just declared war on Germany. Patton got another chance to serve under General Blackjack Pershing. Pershing gave Patton a promotion to the rank of Captain and appointed him the Tank commander for the American troops. This was not an easy task for Captain Patton, since he had to develop a training program, and tactics for the new technological advancement of the tank. This was Pattonââ¬â¢s first leadership challenge that would set the tone for how he dealt with all of the other challenges in his life. He was the ââ¬Å"first tank commanderâ⬠(Reagan, 1960), with this job he took on the daunting task of creating the first Tank Command in Europe. ââ¬Å"Patton single-handedly created the, the AEF Tank Training Center. He created the, the ideas, the tactics, the design, the uniforms, the procedures. Virtually, everything that was done came from Pattonâ⬠(Reda, 2004). Patton realized the need for training and the benefit that he would get on the battle field. Drawing from his own experience, Patton viewed the tank as the calvary of the future. It would be during this First World War that he would develop many of his leadership skills. As was pointed out by Captain VonShell, ââ¬Å"Instill a sense of security in the men, by so doing you will help them overcome their fearsâ⬠(1933, p. 17). Patton exemplified this behavior, by being the first person to ride on a tank for in combat even though there was machine gun fire raining down on him (Reda, Theda Dabneyhttp://www.blogger.com/profile/03539324527018865751noreply@blogger.com0tag:blogger.com,1999:blog-2250749866879860820.post-35732532937323722492020-01-04T22:49:00.001-08:002020-01-04T22:49:03.441-08:00The War On Drugs Essay - 578 Words The ââ¬Å"War on Drugsâ⬠is the name given to the battle of prohibition that the United States has been fighting for over forty years. And it has been Americaââ¬â¢s longest war. The ââ¬Å"warâ⬠was officially declared by President Richard Nixon in the 1970ââ¬â¢s due to the abuse of illegitimate drugs. Nixon claimed it as ââ¬Å"public enemy number oneâ⬠and enacted laws to fight the importation of narcotics. The United Statesââ¬â¢ War on Drugs began in response to cocaine trafficking in the late 1980ââ¬â¢s. As the war continues to go on, winning it hardly seems feasible. As stated by NewsHour, the National Office of Drug Control Policy spends approximately nineteen billion dollars a year trying to stop the drug trade. The expenses shoot up, indirectly, through crime,â⬠¦show more contentâ⬠¦An eighth grader has the ability to obtain heroin or cocaine as effortless as he or she could marijuana. The scary thing is that drugs are so much stronger, pure r, and more deadly than they were decades ago. Can you even imagine children using them and the way they are harming their bodies? As far as school and their education, what child will learn if they come to school high or intoxicated? Or if they even go to school for that matter. The programs that the schools have provided, such as D.A.R.E., have proved themselves to be ineffective. There are just as many kids, and that is exactly what they are, using drugs that have taken the program than the kids that had not participated. It seems that the more the government tried to educate against drug, the more negative attitudes arose against the police and law enforcement. And with that escalates the positive attitudes towards using drugs and alcohol, as well as a rise in criminal behavior. As a result in the drug war, education becomes limited to those who actually care to learn. The drug war has dramatically affected the number of imprisoned Americans, as well as its prisons. According to DrugSense.Org, 1,576,339 people have been arrested for drug law offenses this year alone. And out of those, 9,261 have been incarcerated. As for marijuana offenses, 747,183 people have been detained. In fact, most of the non-violent offenders sitting in state, local and federal prisonsShow MoreRelatedThe Drug War On Drugs1378 Words à |à 6 Pagesnon-violent drug charges. These peopleââ¬â¢s lives are now forever changed because of a mistake they made. This mistake is continually made every single day and Americans are being punished in extreme ways for a non violent crime. The United States needs to decimalize all drugs because the drug war is costly, causes high incarceration rates, and isnââ¬â¢t effective as European drug solutions. In the 20th century, the United States government led a major renewed surge in drug prohibition called the War on DrugsRead MoreThe War On Drugs And Drugs Essay972 Words à |à 4 PagesThe war on drugs have been a critical issue that has repeatedly held a great debate topic. It was in the 1906 when the first act against drug was put into effect with the Pure Food and Drug Act which required all over-the-counter medication to have label of its ingredients. Under President Nixon the first executive branch office to coordinate drug policy was formed and the Comprehensive Drug Abuse Prevention and Control Act was put into place. Two years following that the Drug Enforcement AgencyRead MoreThe War On Drugs And Drugs1486 Words à |à 6 PagesThe War on Drugs Despite an estimated $1 trillion spent by the United States on the ââ¬Å"War on Drugsâ⬠, statistics from the US Department of Justice (2010) has confirmed that the usage of drugs has not changed over the past 10 years. Approximately $350 billion is spent per year on the ââ¬Å"war on drugsâ⬠, only $7 billion is spent on prevention programs by the federal government. The war on drugs is more heavily focused on how to control crime, instead of how to prevent it. Not only is the war on drugs costlyRead MoreThe War On Drugs And Drugs Essay1549 Words à |à 7 PagesIntroduction Drug has been a serious issue in our society and criminal justice institutes due to many problems associated, including the violence, negative health benefits, social disorganization, and other negative consequences. The police agencies have adopted a policy called ââ¬Å"The War on Drugsâ⬠, as a response to the rising drug problems. The War on Drugs has popularized variety policies and practices that significantly increased the overall number of drug arrests, and other drug related offenses(TheRead MoreThe War On Drugs And Drugs1199 Words à |à 5 PagesThere was so much information on this topic of the War on Drugs that I am still wrapping my mind around it. It went into such detail about the war on drugs that are never talked about. We always hear ââ¬Å"just say no.â⬠I know that drugs are a very big problem in our society and even the whole world but I never knew to what extent it really was. I found it very interesting how Johann Hari interviewed these people who were in the middle of the drug war and their stories. It really opened my eyes to whatRead MoreThe War On Drugs And Drugs808 Words à |à 4 PagesWhose interests are advanced by sustaining the war on drugs? Police seems to gain a lot by sustaining the ââ¬Å"war on drugâ⬠. Drugs are a significant force in police deviance, with as many as half of all convictions in police corruption cases involving drug-related crimes. Corruption in law enforcement, courts, and corrections can be explained through egoism selfish desires for personal gain. In other cases, however, corruption might be better understood as stemming from socially hedonistic incentives;Read MoreThe War On Drugs And Drugs1821 Words à |à 8 PagesThe war on drugs is a long going battle and it has created many issues all around the world and as of today the highest prison population can be found in the United States due to drug charges. About half of the inmates with in federal and state prisons can be found on drug convictions. Those charges can range from possession of an illicit substance to drug trafficking that surprisingly continues to be an issue in federal and state prisons. How can United States put an end to t he war on drugs? Read MoreThe War On Drugs And Drugs2027 Words à |à 9 Pagesincreased federal spending in an attempt to curb the number of drug users and the sale and importation of illicit narcotics the war on drugs began in earnest. The war on drugs has also played a major role in politics as well as having a significant impact on the economy. While there are many arguments in favor for the war on drugs and an equal number of arguments against it I will attempt to show an unbiased look at the war on drugs and drug prohibition and how it has affected society as a whole. SinceRead MoreWar On Drugs And Drugs1952 Words à |à 8 PagesWar on Drugs The war on drugs has come a long way without any remarkable success. America has been dealing with the drug menace for many years to a point that four of its presidents have declared the war on drugs part of their main agenda. Sadly, it has been a lost war in various perspectives. Drug abuse continues to be a daily topic with drug abusers flooding not only the American society but also many countriesââ¬â¢ hospitals, prisons and courts. The drug trade has continued to cause violent crimesRead MoreThe Drug War On Drugs Essay2030 Words à |à 9 Pagesthe ââ¬Å"War on Drugsâ⬠sought to control the sale and use of psychoactive drugs as well as promote access to treatment for those who abuse and misuse these substances (Bagley, 1988; Elkins, 1990). Policies implemented prohibited the possession and distribution of narcotics (e.g. marijuana, cocaine, heroin); the punitive policies, which often resulted in hefty fines and prison sentences for violators, ultimately prompted the emer gence of a black market, more potent and lethal drugs, synthetic drugs as well Theda Dabneyhttp://www.blogger.com/profile/03539324527018865751noreply@blogger.com0tag:blogger.com,1999:blog-2250749866879860820.post-38541319606011164422019-12-27T19:15:00.001-08:002019-12-27T19:15:04.093-08:00Socrates And St. Augustines Views On Death - 1305 Words Louis Ferrara Dr. Edwards Philosophy 101-02 October 13, 2017 What is Death? Death is the most inevitable and unknown aspect of life. It is unescapable, and by most of todayââ¬â¢s population, it is feared in the utmost regard. Our materialistic views and constant desertion of religious ideals has forced our society to view death as an ultimate end. Socrates and St. Augustineââ¬â¢s views on death differ from many views on the subject in 2017, however, for their time, these men had the power to influence a plethora of individuals with their theories. For Socrates, death should never be feared and should be considered a blessing if our souls were to ascend to heaven, or death could be an extensive slumber without any dreaming whatsoever. Withâ⬠¦show more contentâ⬠¦Socrates justifies by claiming, ââ¬Å"So, if you see anyone distressed at the prospect of dying, it will be proof enough that he is a lover not of wisdom but of the body (this man would presumably be a lover of money) and of prestige, one or the other, or bothâ⬠(pg. 129-130). Covetous and selfish people will fear death because their impure souls will not be granted entrance into Heaven and ââ¬Å"the greatest blessing a man could receiveâ⬠. Next, we already have the knowledge that Socrates understands how unwise it is to fear death, but he has a perception of death that grants him serenity and peace about being deceased. He enlightens the jury by explaining, ââ¬Å"death is a state of nothingness and utter unconsciousness or a change and migration of the soul from this world to anotherâ⬠(pg. 69). In the majority of cases, humans will innately fear that state of nothingness and uncertainty, however Socratesââ¬â¢ approach differs. Even though this is the worst of the two possibilities when humans die, Socrates views this undisturbed slumber without any dreams or distractions to be a tremendous benefit. Socratesââ¬â¢ ideals mirror that of Ecclesiastes 9:5 which states, ââ¬Å"For the living know that they shall die: but the dead know not anything, neither have they any more a reward; for the memory of them is forgotten.â⬠This parallels Socrates claiming that he does not fear death even if it is anShow Mor eRelatedRelationship between St Augustine and Plato1773 Words à |à 8 Pagesbetween St. Augustine and Plato Great philosophers over time have shared ideas about their lifetime. There were no more captivating philosophers than Plato and Augustine who fed off one another. Even though they were born at different times, their ideas impacted the life they lived in and future lives. St. Augustine was a student of the wise Plato, who fed off his ideas and created his own form of philosophy. Plato on the other hand orbited the idea of the theory of forms which, later St. AugustineRead MoreThe Morality Of Suicide Throughout The Ages1697 Words à |à 7 Pagesit. The debate about the morality of suicide began in ancient Greece with the philosopher Socrates. He asserted that people shouldnââ¬â¢t take their our own lives because to do so would be to forcefully remove the soul from the body. According to Socrates, the Gods punished humans by forcing them to stay in their body and to take away that punishment would cause great distress to the Gods. Ironically, Socrates died by suicide. He was forced to drink a cup of hemlock as his punishment for corrupting theRead MoreEssay on Faith and Reason2144 Words à |à 9 Pagesto unify these two modes of belief. The Greco-Roman approach to ultimate truth was through reason. In Platoââ¬â¢s Apology, Socrates was the embodiment of rational thought. He questioned, observed, and drew conclusions. Though his behavior ultimately led to his demise, he represented a rational way of acquiring knowledge. After he was sentenced to death, Socrates described his death as an opportunity to continue a life of searching. ââ¬Å"Above all, I shall be able to continue my search into true and falseRead Moreontemporary Thinkers: Plato, Aristotle, Augustine, Aguinas Essay6220 Words à |à 25 PagesContemporary Thinkers: Plato, Aristotle, Augustine, Aguinas Question #1 : Please discuss the political organization of the Greek city- states, particularly Athenian democracy at the time of Pericles, Plato, and Aristotle. Also discuss the backgrounds of Socrates, Plato and Aristotle and the fate of the Greek city-states historically. nbsp;nbsp;nbsp;nbsp;nbsp;During the time of Pericles, Plato, and Aristotle, Greece was divided into city-states with a wide variety of constitutions, ranging from SpartasRead MorePlato Essay2739 Words à |à 11 Pagesof an aristocratic family. He recounts in the Seventh Letter, which, if genuine, is part of his autobiography, that the spectacle of the politics of his day brought him to the conclusion that only philosophers could be fit to rule. After the death of Socrates in 399, he travelled extensively. During this period he made his first trip to Sicily, with whose internal politics he became much entangled. He visited Sicily at least three times in all and may have been richly subsidised by Dionysius. On returnRead MoreLogical Reasoning189930 Words à |à 760 Pagesother subject, and it is not a book about what you ought to believe about some subject. Although many scientific studies of decision-making have shown that people tend to sift sources of information looking to reinforce existing views rather than to accept the view that is backed up with the better argument, our course is designed to combat this tendency. Facing a Decision as a Critical Thinker Imagine this situation. You are on a four-day backpacking trip in a national wilderness area with Theda Dabneyhttp://www.blogger.com/profile/03539324527018865751noreply@blogger.com0tag:blogger.com,1999:blog-2250749866879860820.post-38677775965303084592019-12-19T15:04:00.001-08:002019-12-19T15:04:03.765-08:00The, The Population Bomb, By Paul Ehrlich - 2041 Words In the 1960ââ¬â¢s America was in a period of extreme growth along with other developing countries. There were major concerns and even hysteria about the population surge. Policymakers, demographers, and the military all thought that the biggest threat to mankind was the rise in humans. They came up with many reasons, but it was agreed at the time that drastic measures would be needed to control the growth. The author of the book, ââ¬Å"The Population Bombâ⬠, Paul Ehrlich pointed out the parents of Indian and Chinese parents would continue having daughters until a boy was born. His argument was to offer them a guaranteed that they would have a son with genetic manipulation. This would help to take the first step to controlling the population growth. In early 1969, sex determination was the main focus as one of the 12 new strategies for worldwide birth control at a US meeting with Henry Kissinger. He would the secretary of the state at the time under Richard Nixon. Reports show there was a signing of a classified document stating that ââ¬Å"abortion is vital to the solution of population control in the world. In addition, advisors from the World Bank pressured the government to ââ¬Å"adaptâ⬠a paradigm where the population was determined the problem. The foundation was funded by The Rockefeller Foundation and along with the Ford Foundation. They fully funded the research into reproductive biology. This is where testing started in Indiaââ¬â¢s medical school on how to test human cells for sexShow MoreRelatedEssay on The Growing Population1374 Words à |à 6 PagesA Growing Population: Problem or Excuse? The current worldwide population is around 6.9 billion and is expected to reach 9 billion by 2050 (Baird). This projected population number is down from the once predicted 16 billion (Baird) and while some are not concerned others are worried by any increase in population. Population growth is discussed in the articles ââ¬Å"Too Many People?â⬠by Vanessa Baird; ââ¬Å"Population Control: How Can There Possibly Be Too Many of Us?â⬠by Frank Furedi; and ââ¬Å"The PopulationRead MoreExplain What Is Meant by ââ¬Å"the Population Bombâ⬠and to What Extent Do You Agree That This Bomb Has Been Diffused.2007 Words à |à 9 Pagesis meant by ââ¬Å"The Population Bombâ⬠and to what extent do you agree that this bomb has been diffused. ââ¬Å"Population will inevitably and completely outstrip whatever small increases in food supplies we make. The death rate will increase until at least 100-200 million people per year will be starving to death during the next ten years.â⬠- Paul Ehrlich, Stanford University biologist The population bomb theory was made popular by Paul Ehrlichs 1968 book ââ¬Å"The Population Bombâ⬠, Ehrlich posited that thatRead MoreA Great Matter Of Concern Today Or Just A Bust?1667 Words à |à 7 Pagesproblem of over population has been curbed and infant production rate controlled. Recently, one of the commentators in prominent U.S. publication declared that the population boom is a bust. Whether it is actually a bust now or is it still standing as a matter of great concern? ââ¬Å"The greatest shortcoming of the human race is our inability to understand the exponential functionâ⬠(Barlett, 2005). In 8000 B.C., the world hardly had 5 million people, which accounts to the population of Papua NewRead MoreAnswers to Some Critical Questions1718 Words à |à 7 Pagesassociations between variables. The two major types of statistics are descriptive and inferential. Descriptive statistics describes the data by summarizing into more understandable terms; inferential statistics make predictions about variables or a population based on observable trends. However, statistics are only as good as the numbers used in the formulas, and the presentation. For instance, if a study says product A is 25% better than product B, one might ask 25% better than what? Or 80% of all physiciansRead More Overpopulation is Not Really a Problem Essay1272 Words à |à 6 Pagesgrowing too fast. In the 18th century, it was the Rev. Thomas Malthus with his book Essay on t he Principle of Population. Rev. Malthus said that the growing European population would quickly outstrip its available resources. History tells us that Rev. Malthus speculation was wrong. Following a path similar to that of Malthus, Paul Ehrlich presented us a book entitled The Population Bomb, in 1969. Ehrlichs book predicted that tens of millions of people would starve to death in the 1970s followingRead MoreDepicting a Bleak Future in Paul Ehrlichs Book, Population Explosion558 Words à |à 2 Pagesââ¬Å"Why Isnââ¬â¢t Everyone as Scared as We Are?â⬠is a chapter within a book written by Paul Ehrlich back in 1990 called the ââ¬ËPopulation Explosionââ¬â¢. It follows on from a previous book written by Ehrlich in 1968 called the ââ¬ËPopulation Bombââ¬â¢ and depicts the bleak future for the earth created by overpopulation. The chapter points out links between overpopulation and problems of today including; pollution, poverty, resource depletion and environmental damage including habitat destruction and land clearing. Read MoreCritical Analysis of Health Canada Essay1064 Words à |à 5 Pages With this one can determine that his causal argument fai ls to be valid in assessing population decline. In this essay, Byfield suggests that Canadians are working too hard, and with the demands of work they are putting off having children which is in turn leading to a population decline that will have negative economic consequences in the Western world. He begins by discussing past notions of a ââ¬Å"population explosionâ⬠(222), which was a prediction of the world to be over crowded, a predictionRead MoreThe Population Bomb By John Ehrlich982 Words à |à 4 PagesThe article starts with the debates of the authors with Paul Ehrlich who in his book ââ¬Å"The Population Bombâ⬠published in 1968 made some predictions caused by population growth. But in writing, Ehrlich did not consider technological change and the growth of free enterprise across the world. He did not foresee the fact that population would gradually shrink due to birth rates decreasing. Using logos arguments, the authors provide the reader with a comprehensive analysis of the misbalance in demographicRead Mo reThe View on Overpopulation: Looking Deeper into the Hardinian Taboo2017 Words à |à 9 Pageswould have thought that it was even more necessary to limit population than property...The neglect of this subject, which in existing states is so common, is a never-failing cause of poverty among the citizens; and poverty is the parent of both revolution and crime. This quote did not come from any professional doomsayer or modern writer, or even an ecologist or a historian. Aristotle said this, though he lived in a time where the population was four percent of what it is today. People have been worriedRead More Population Growth in Perspective Essays3294 Words à |à 14 PagesPopulation Growth in Perspective Introduction To anyone even remotely acquainted with the situation, the ever-expanding world population can easily be a cause of grave concern. Indeed, the simple realization that the total world population will most likely be doubling within the next century may seem to imply catastrophe. Considering the strain our current huge population puts on the world, is it not natural to presume that two times our number will spell disaster? While this is the view Theda Dabneyhttp://www.blogger.com/profile/03539324527018865751noreply@blogger.com0tag:blogger.com,1999:blog-2250749866879860820.post-38537686167221358852019-12-11T11:46:00.001-08:002019-12-11T11:46:04.021-08:00Advanced Project Management AEC Industry Question: Discuss about theAdvanced Project Managementfor AEC Industry. Answer: Introduction Project management accentuates to independent and effective way to attain set goal and intents within the AEC industry. Project management is a wide field of study and has been in used for quite long period of time dating back to early 1950s. The discipline engages more in planning, organizing, management, controlling and securing of resources in bid to attain certain goals. A project manager is defined to mean one whose responsibility is to supervise construction projects and get to achieve the desired goal. The main activities of project manager include cost reduction, timely updates of the project, quality of work, and stakeholder consideration. Procuring construction has change over time from the old method of design and built to the latest method of contracting or entering contracts with private organization to do the rest of the scope. However, no matter the kind of the construction procurement all require the sense of project management. Project management is required to make sure that the set objectives are achieved on a stated time frame. Globally, project management is appreciated as one discipline that has been used and applied in the construction industry. There has been various advancement taking place but project management has not been left out. The discipline has face tremendous transformation to what today every nation honors and appreciate with high demand. Irrespective of the fact that the project management has face various challenges most of have not lose faith in the discipline. As a matter of fact, it is one the discipline that is mostly used in the world as at now. It allows people to have their constructions needs and goals easily attained in a professionally way. The main aim of the paper is to ensure that it highlights the various strategic, tactical and operational challenges facing the modern project management profession within the architecture, engineering and construction (AEC) industry. Strategic, Tactical and Operational Challenges facing AB project Research indicates that, interviews and data collected show that there are a number of challenges facing the PM profession. First is the challenge that there is lack of proper awareness about the project management profession in most locations in the world. The interview carried showed that the PM profession is valued globally but the main issue is that there massive lack of awareness among many people. Many are still wallowing as to the PM profession thus less are undertaking the course. It is true that, the PM profession is seen as a huge assets in the construction sector but there is less done to make the profession known and embraced by in the world. This has been the key challenges as to growth and progress of Project management. Lack of awareness means among the huge population less will get to know this profession and hampering its growth and expanding across the world. Awareness means teaching and explaining how the discipline works and how it is practice in the world. Secondly, the challenge of stakeholders embracing a traditional culture. This is an issue which cannot swept under the carpet as it means a lot as to project management. Looking or having to ascribe towards certain culture means the code of conduct towards the discipline which have negative impact to the profession. The traditional culture impacts negatively to the Architecture, Engineering and Construction. This can be defined by some stakeholders embracing the traditional methods which has hindered efficient growth and promotion of AEC industry. Nothing is good as change, embracing the new ways in the industry will postulate growth and reduce challenges facing the industry. It is clear that the traditional methods of procurement are still practice in the Project management. This is a big blow to the industry because it gives a lot of work to the project manager thus leaving some goals not to be achieved. Studies show that most of top stakeholders are not willing to embrace change a s much they well understand that this is the main problem facing the industry. The traditional approach has been applied in not only construction sector but also in the engineering and the way they are managed. Traditional management has yielded negative results in the sector and denied most of the project goals to flourish and be realized. In addition, another strong an avoidable challenge is the way client behaves and lack of motivation. This has impacted negatively as the core objective of the industry is not attained. Most of the plans and objectives set go un-attained due to the reason they get no support from the right bodies and parties concern. At most time the clients are not willing to pay for their appointment and service fees. This affects the project management as those ready to work are cut short of their dreams thus ending prematurely. Most of the clients would save costs by delegating their work to project coordinators which has effect on the project management as they tend not to follow to the letter instructions thus shoddy work experienced. It is clear that parties concern are reluctant to appoint independent professionals or firms who will oversee the development and movement of the project to its success. Lastly, the challenge of lack of proper understating of project management specialization and lack of enough project management expertise. It is a huge problem that the globe faces acute shortage of professionals and technical expertise to support and deal with the problem of project management. It is a serious problem when there is lack of good professionalism attitude as this will reduce the chance of success in the industry. Again, it is of sound mind to have professional body that regulates and supports the discipline. This is to say, in case of any complaint or chances of professional laxity the body mandated will rise to the accession and deal with the issue in a professional manner. Feasible Organizational Structure for managing the AB project It is of good faith to have a cutting organizational structure that will help in the management of AB project. The management structure will start with having a strong and supportive staff. Project management for AB project demands modern knowledge and proper understanding the process of construction and design. Project AB will require a number of advantages and problems for instance beating the time frames and reducing the cost. All this need to be fulfilled by a well-defined and structured which prompts the need to draw conclusive report. The staff need to familiarize with the needs and purpose of the project. This means the project will need to have a proper computerized systems and workforce that will sustain the entire process. This can be represented diagrammatically as follows: Project Management Techniques and Tools Project management process involves four key phases viz a viz planning, project execution, project initiation, and closing the project. The project techniques involved at project initiation include; Coming up with the project team managers Developing initiation plan Detailing management procedures Laying down the project management environment Project planning Define the plan Divide into units Preliminary evaluation Tools PERTH Gant Chart Project network Construction Management Plan for Joe's Burger Joint(JBJ) Planning Permit Number: ................................................ Date Planning Permit Issued: ... Approval Stamp (Office Use only): Project details Company Operational Details .. Directors Name ... Company Name ... Company Business Address ... Company Contact Number ... Contact details of person responsible for compliance with CMP Name .. Contact Number ... After Hours Contact Number ... Contact person in control of site Name .. Contact Number ... After Hours Contact Number ... Construction works Is construction in stages? Yes No If Yes, give detail ... ... Demolition ... Excavations ... Construction ... The above details are required to be erected on the front of the site in a publically visible location. Is your Company in control of the site during this stage of work? Yes No If you answered NO only the Company in control of the site may complete and sign for responsibility of the CMP. I have due authorization and delegation to sign this CMP on behalf of the Company listed above and take responsibility for ensuring compliance with our commitment specified herein, the Local Government Act 1989, Asset Protection Local Law and any other relevant legislation. Signed. Dated Noise Overall Matters Implemented Measures Notes Noise from Machinery Reference; page 8 councils construction management plan and Guidelines Noise from workers, radios etc. Reference- 8 page construction council plan and guidelines Construction Time Table Type of Development Particulars Acknowledgement References Residential The Residential Noise Regulations prohibits the use the of tools during the following times: ? Monday to Friday before 7.00am and after 8.00pm; and ? Weekends and public holidays Before 9.00am and after 8.00pm. A Planning Permit for a residential construction site may also include conditions controlling construction Hours. A request to vary these hours must be made to Councils Statutory Planning Department at least 10 days prior to carrying out the relevant Activity. I acknowledge that a request to vary the construction hours specified within the conditions of a Planning Permit on a residential construction site must be made to Councils Statutory Planning Department at least 10 days prior to carrying out the relevant activity: Signed: Dated: Pages: Councils Construction Management Plan Guidelines to determine whether yours is a residential development Site. Commercial Commercial construction sites are controlled through Council's Amenity Local Law. Unless with a Local Law Permit, a person must not carry out non-residential building work on: ? A public holiday; ? Between 5.00pm on Friday and 8.00am the next day; ? Between 5.00pm on Saturday and 7.00am the following Monday; and ? Between 6.30pm on any Monday, Tuesday, Wednesday or Thursday and 7am the next day I acknowledge that consent is required from Councils Local Laws Department to undertake construction and/or deliveries outside of those times stated: Signed: .. Dated: Pages: Councils Construction Management Plan Guidelines to determine whether yours is a residential development Site. References Aladwani, A.M., 2001. Online banking: a field study of drivers, development challenges, and expectations. International Journal of Information Management, 21(3), pp.213-225. Damian, D.E. and Zowghi, D., 2003. RE challenges in multi-site software development organisations. Requirements engineering, 8(3), pp.149-160. Harper, C., 2015. Organizations: Structures, processes and outcomes. Routledge. Kerzner, H.R., 2013. Project management: a systems approach to planning, scheduling, and controlling. John Wiley Sons. Thomas, J. and Mengel, T., 2008. Preparing project managers to deal with complexityAdvanced project management education. International Journal of Project Management, 26(3), pp.304-315. Verzuh, E., 2015. The fast forward MBA in project management. John Wiley Sons. Walker, A., 2015. Project management in construction. John Wiley Sons. Theda Dabneyhttp://www.blogger.com/profile/03539324527018865751noreply@blogger.com0tag:blogger.com,1999:blog-2250749866879860820.post-30164561592112639612019-12-03T23:28:00.001-08:002019-12-03T23:28:04.483-08:00The Brand Neutrogena Essay ExampleThe Brand Neutrogena Essay Neutrogena Corporation, headquartered in Los Angeles, began its success story when, in 1930, founder, Emanuel Stolaroff, started a small specialty cosmetic company called Natone. In the early years, Natone was a supplier to Beauty salons usually associated with the glamour of the film industry. By the 1940ââ¬â¢s, Natone began manufacturing and distributing cosmetics for the retail market. In 1954 on a business trip to Europe, Stolaroff heard of an unusual soap developed by Dr. Edmond Fromont, a Belgian cosmetic chemist. Fromontââ¬â¢s patented formula produced an unusually mild, clear soap that rinsed quickly and easily from the skin, leaving essentially no soap residue. Eleven minutes after washing with this unique soap, the skin was able to return to its normal pH just one minute more than if it had been washed with only plain water! Hence the name, ââ¬Å"Neutrogena. â⬠Stolaroff believed there was a market for such a high quality soap and arranged to import and distribute the Neutrogena brand product in the United States. Setting the course for future growth, he emphasized the transparency of the soap to clearly communicate its difference. In addition, he targeted sales to new distribution channels department stores and better drug stores. By 1962, Neutrogena soap was so synonymous with the company image that the company name was officially changed to Neutrogena Corporation. Lloyd Cotsen, an integral member of the Neutrogena family, became President of the company in 1967 and made another key decision that would profoundly influence the future of the company to promote the advantages of Neutrogena soap to the medical profession. We will write a custom essay sample on The Brand Neutrogena specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Brand Neutrogena specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Brand Neutrogena specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The strong relationship between Neutrogena Corporation and dermatologists gave the company an exceptional competitive advantage. As Neutrogena gained a unique acceptance by the medical profession, a new emphasis was directed toward marketing and research efforts to create a line of safe, mild, premium quality skin care products. In 1973, the company went public and by 1980, Neutrogena entered the hair care market. Today, Neutrogena Corporation manufactures and markets a line of premium priced skin and hair care products which are distributed in more than 70 countries. The respect and credibility earned by Neutrogena Corporation led to its acquisition by Johnson amp; Johnson in 1994. As a member of the worldwide network of Johnson amp; Johnson companies, Neutrogena has the opportunity to preserve the ââ¬Å"Neutrogenic wayâ⬠while at the same time drawing on the breadth of Johnson amp; Johnson resources. Now more than ever, todayââ¬â¢s consumers equate health with beauty, Neutrogena stands naturally poised for tremendous future growth and an ever increasing number of satisfied customers. THE BEGINNING OF NEUTROGENAââ¬â¢S PROMOTIONAL STARTEGY Instrumental in the design of the first marketing strategies for the Neutrogena soap was Lloyd Cotsen. A former archaeologist with a history degree from Princeton, Cotsen married Stolaroffs daughter, Joanne Stolaroff, in 1953, and then went to Harvard for his M. B. A. Beginning in 1957, he became an integral and personally invested player in the family business (he retained ownership of approximately half of Neutrogenas stock until the companys 1994 acquisition). In fact, Cotsens strategies made the soap such an important aspect of Natones business that in 1962 the company name was officially changed to Neutrogena Corporation. In 1967 Cotsen became president of the company. Neutrogenas sales in that year were approximately $3 million, with the major product being the glycerine soap. Soon after his presidency began, Cotsen created the niche marketing strategy that would shape the success of Neutrogena for almost three decades. According to Business Week, Cotsens motto has always been: Im not that smart, and I dont like competition. Priced midway between soaps like Ivory and Clinique, and positioned between elite skin-care products and mundane toiletries, Neutrogena was safe from competitive price wars waged by bigger companies for most of the companys history. Cotsen kept credibility high and marketing costs low (12 percent of sales in 1981, as compared to 20 percent at Clinique) by promoting Neutrogena soap through the cultivation of relation ships with two institutions: dermatologists and luxury hotels. Free samples left in dermatologists offices and repeated visits each year led to Neutrogenas unrivaled success in the soap market. As of 1981, a dedicated force, comprising 16 out of 66 salespersons, was assigned the sole responsibility of visiting 5,000 dermatologists each year, developing personal relationships with advocates in the profession. Similarly, one-ounce bars of Neutrogena were distributed to luxury hotels and resorts, whereCotsen theorizedbusinessmens wives would be likely to see them. Cotsen insisted that the mini-bars of Neutrogena retain the company name and logo, promoting name recognition along with the soaps unmistakable look and smell During the 1970s, the company began to explore marketing and research efforts to expand its skin care product line. Promotions for Neutrogenas new acne cleansing soap in teen publications offered a free trial-size bar. The ads proclaimed, If you have acne, we need your help, and Neutrogena asked teens to send a quarter (to cover handling) and to give the company honest answers about the success of the soap. Over 57,000 teenagers sent in their quarters, constituting the highest response in the companys history, and a newly penetrated market. In 1973 the company went public, with a market value of $11 million and the story continuesâ⬠¦.. BRAND AMBASSADORS Bollywood actress Prachi Desai is the new face of international skincare brand Neutrogena in the Indian market. US-based pharmaceuticals company Johnson amp; Johnson launched Neutrogena in the Indian market on Sept 3, offering around 25 beauty items ranging from fairness creams, face cleansing lotions to sun protection and hand and body care products. Speaking about the endorsement, Prachi said: The arrival of Neutrogena in the Indian market is going to be a gift for thousands of consumers who have waited long for products that really work. The range is meant especially for the Indian skin type and the company has been testing the product for the past two years to suit Indian skins. We are bringing science to the art of beauty. For the past two years, we were understanding the needs of Indian customers because we wanted to give our consumers only the best, said Swami Raote, managing director Johnson amp; Johnson (Jamp;J), at a press conference. We are targeting mainly women living in metro cities. Therefore, our products will be available in major Indian cities and towns, he added. According to a survey, the skin care market in India is around $67 billion. This is because of the fact that women have become beauty conscious over the years. People want to look good and are concerned about fairness, ageing, blemishes in short they want to look beautiful. We have products that not only give complete solutions but also complete satisfaction as well, explained Tina Mistry, vice president of Jamp;J. The Indian skin care market is still in a nascent stage because there was a time when women were very indifferent about the way they looked. Things have changed today and young women want products that give them results, she added. The product range starts at Rs. 85 and goes up to Rs. 500. Deepika Padukone has been signed to endorse the NEUTROGENA FINE FAIRNESS range. Deepika Padukone spoke about her association with neutrogena fine FAIRNESS saying, ââ¬Å"It is an honour to be associated with a brand like NEUTROGENAâ⬠. She joins the league of other bollywood actresses who have endorsed fairness products. She looked radiant in a peach colored strapless dress accompanied by Jamp;Jââ¬â¢s marketing head. SALES STRATEGY The Director, Sales Strategy Neutrogena Cosmetics is responsible for leading and coordinating the efforts all brand segments within the Neutrogena Cosmetics product group and is responsible for supporting the achievement of Brand sales objectives by providing marketing strategies and action steps, analytics and insights to customer teams for the brand/category. The incumbent is responsible for delivering best-in-class strategies and marketplace approaches to maximize business results while increasing market share and growth within the categories of Neutrogena Cosmetics. The Director, Sales Strategy is accountable for overseeing the development of category strategic trade plans aligned with Marketing objectives. PACKAGING Classy new PET bottles with clear labels helped Neutrogena Corp. boost sales by more than 15% for its personal care products. And effective coordination between packaging and marketing helped realize significant savings because of the change. The Rainbath line includes body oil, shower and bath gel, and body lotion. Key steps in the packaging change included (1) creating a new proprietary bottle whose rounded shape replaced a tapered square on an older container; (2) using clear labels to let products show through and increase visual presence on store shelves MARKETING PLANS Johnson amp; Johnson, catering to the vanity needs of Generation Y, aging baby boomers and those in between, will spend more than $60 million this year behind new offerings under its Neutrogena skincare banner. The most notable of Neutrogenas new lineup: a super-specialty item, Healthy Skin Anti-Wrinkle Anti-Blemish cream, for women with pimples and wrinkles or those eager to stave off both. While acne products have long ruled at drugstore counters, they are slowly making headway into department store and specialty boutiques as more upscale lines including Estee Lauders Clinique and Origins seek ways to add incremental sales from younger buyers. Set to hit shelves in July, Jamp;J will spend $10 million on TV and print, with 60% of those ads angling for the anti-wrinkle crowd. Targeting females up to age 44, the oil-free cream contains retinol and salicylic acid (a common anti-acne ingredient) with print breaking in August beauty books, as it aims to be the first marketer to satisfy the 40% of women from 25 to 39 who have wrinkles and blemishes. Jamp;J is looking to the teen market to boost Neutrogena acne sales to $100 million from about $80 million now, backing its three new items with advertising, sampling and a back to school promotion with Fox. Neutrogena, the leading oily skin/acne care brand, which most directly competes with Jamp;Js own Clean and Clear and Andrew Jergens Biore, seems to be staying true to its heritage, positioning the newcomers as effective yet non irritating. Its Oil-Free Acne Wash Foam Cleanser, with 2% salicylic acid, will be touted for effective yet gentle acne cleaning; Clear Pore Soothing Gel Astringent, is dedicated to creating a deep clean while soothing irritated skin, with aloe and chamomile gel and 70% less alcohol than leading astringents; and Clear Pore Shine-Control Gel instantly absorbs oil, treats and prevents breakouts and control shine all day. The 19-SKU line will get $21 million in media this year, with $10 million allocated to three newcomers rolling out in late spring targeted to 12-to-24 year olds. Prices range from $5. 50-10. 50 for the acne products and under $20 for the anti-wrinkle items, to undercut competitors like Procter amp; Gambles Olay. The back-to-school promo includes a chance to win a trip to Foxs Teen Choice Awards and an opportunity to hang out with Gen Y actress Jennifer Love-Hewitt and teen pop princess Mandy Moore, who both stay on as Neutrogenas acne spokesgirls. Additional print and TV runs from June through yearend. Separate pitches to dermatologists and pediatricians are planned for the whole year, plus a 400,000 sample drop via Seventeen and Self magazines. The additional SKUs complement Neutrogenas planned spend of $30 million to launch Healthy Skin Visibly Firm night cream and eye cream (Brandweek, Dec. 4), its largest introduction on a single product. Jamp;J will tout the SKUs active cooper contentan ingredient currently not yet available in any mass productand its patented delivery system which stimulates collagen, elastin and jumpstarts the skins own abilities to repair itself. ADVERTISING Star Plus has launched an new emotional and heart warming chat show, called Tere Mere Beach Mein, which speaks about celebrities lives away from the arc lights. It premiered on August 23 at 9 pm and will air every Saturday and Sunday. Farah Khan, choreographer, scriptwriter and director, takes on a new role with this show that of a talk show host. Jamp;Js skin brand Neutrogena has joined hands with Star Plus to get a national exposure. DDB Mudra, the advertising agency for Neutrogena is leaving no stones unturned to drive the maxim mileage out of Tere Mere Beach Mein as its title sponsor. The show is treated as an innovation, which is expected to be twice as effective at reaching consumers compared to traditional advertising. An Jamp;J official explains, We are looking to get a strong foothold in an arena dominated by MNC as well as Indian brands by creating a bouquet of advertising offerings, which includes the association with Star India, which gives us the much needed boost to capitalise on. CONTESTS From around the globe : Neutrogenaà ® Explorers Promotion neutrogena rejuvenation getaway contest feb 23/09 Neutrogena Cosmetics Flaunt Your Inner Celebrity NEUTROGENAà ® Gift Baskets Contest ââ¬Å"Flaunt Your Inner Celebrityâ⬠Contest Neutrogena Fresh Faces of Music Sweepstakes Neutrogenas Facebook Contest! PRIZES There are five unique travel experiences to be awarded are: A) A tale of three cities ââ¬â A two-week trip to Egypt, India and China to explore the cities of Cairo, Delhi and Tianjin, with a professional local guide. B) Island hopping in the Arctic: ââ¬âA two-week tour of the islands of northern Norway, deep within the arctic circle, activities include a winter safari to spot reindeers and polar bears in their natural habitat, sea-fishing with Norwegian Fishermen and exploring Viking life in Nordland. C) Ceylon and Celebrations in Sri-Lanka ââ¬âA two-week tour of Sri-Lanka includes a visit to Kandy for the Esala Perahera festival before transferring to the Peradeniya (tea-country) D) Planes, trains and automobiles through Canada ââ¬âA tour of Canadaââ¬â¢s west coast taken by rail, motorcoach and ferry. E) A culture-vultures guide to Europe ââ¬âA two-week European rail adventure, departing from London and staying for three nights in each of the following cities: Paris, Venice, Rome and Milan. RESEARCH To introduce Neutrogena Norwegian Formulaà ® Deep Moisture range, Neutrogena conducted extensive research : *Upper layer of the epidermis **Consumer In Use Test GfK Customer Research, France, 2009 142 women. 87% of women reported long-lasting moisturisation** The unique fast-absorbing, non-sticky formula is proven to penetrate 10 layers deep* and lock moisture in immediately providing 24 hour moisturisation. 96% of women experienced immediate moisturisation** Whether you suffer from dry skin, or just need extra hydration when the weather changes, Deep Moisture is the ideal everyday body moisturising solution. 92% reported absolutely no greasy after-feel** This means that you can moisturise and get dressed straight away ââ¬â good for when youââ¬â¢re getting ready in a hurry! CONCLUSION The brand Neutrogena launched with a big bang which brought about huge awareness among the urban women. Working together with expert dermatologists for over 25 years, these products are clinically proven to deliver real results. Wide varieties of products are appealing to consumers and bring about huge competition to other brands especially with large number of advertisements and brand ambassadors. These products are divided into three categories of men, women and teens but some international varieties are yet to be launched in India. But in general the linage of Neutrogena is very impressive and it is here to stay!! (Example of a complete range offered at a discounted price on its website. ) BIBLIOGRAPHY www. neutrogena. com Brandweek magazine Indo-Asian News Service www. wikipedia. org www. google. com The Bombay Times THANK YOU Theda Dabneyhttp://www.blogger.com/profile/03539324527018865751noreply@blogger.com0tag:blogger.com,1999:blog-2250749866879860820.post-21057557319327440102019-11-27T20:24:00.001-08:002019-11-27T20:24:03.062-08:00Tales Of A Shaman free essay sample # 8217 ; s Apprentice Essay, Research Paper In Chapter 3 of Narratives of a Shaman s Apprentice, Plotkin s usage of long lists, elaborate descriptions, and analysis forces us to understand the value of his expedition because these kept up secrets in the rain forest have legion possibilities as medical specialties which are in demand right now in our universe. Mark Plotkin negotiations about many workss that serve as healing merchandises. These workss can be found in the jungle and used for all sorts of different strivings or diseases. From page 70 to page seventy-one, he is sing with the Maroons in Suriname and gets his first lesson larning the common names of common workss. He talks about agrobigi, fire liana, mispel, jarakopi, konsaka wiwiri, mokomoko, and the herb found turning at the border of a trail. In this scene, he, like us, is a pupil and is acquiring his first gustatory sensation of ethnobotany. We will write a custom essay sample on Tales Of A Shaman or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Plotkin introduces this transition by conveying up his first lesson, which is taught by his usher Fritz von Troon. Fritz and Mark hiking into the jungle located at the border of the Suriname small town. During this first lesson, Mark tries to larn Fritz s linguistic communication and his workss. He senses something particular about the manner Fritz and other Maroons related to their milieus. It is so that Mark no longer fears the jungle as he one time did during his stay in Gallic Guiana. As Mark and Fritz wander through the jungle, Mark begins to larn the common names of some of the common workss. The first was a immense tree with thick buttress roots and ruddy bark. The bark of this tree, agrobigi, is brewed into a tea and rummy to handle febrilities. Plotkin begins to inquire about the simpleness of the name agrobigi. He recalls an early publication where Surinamese vegetations, kakabrokoe, was doubted as a intervention for irregularity because literally translated, the name avera ge crap in your bloomerss. Often times phytologists were fanatic in their note pickings or wholly baffled by the local linguistic communication. After walking for several hours, Fritz and Plotkin halt for tiffin. Fritz injures himself on fire liana, which he had encountered one time earlier in Gallic Guiana. Fritz comes to his deliverance by making a paste from a little herb with bright green foliages. He rolls the foliages together into a cylindrical form, and crushes them into a thick green paste. Fritz rubs this paste onto Mark s lesion and by the clip they had finished with tiffin, the hurting and inflammation went off. As the continued on into the jungle, Fritz continued to indicate out mending workss. They came across a triangular-leaved mispel herb that can be eaten to handle gonorrhoea, and the foetid wood of the jarakopi tree which can brewed into a tea that can alleviate febrilities. Plotkin learns about the green cordate foliages of a delicate small herb called konsaka wi wiri, which is used from caput to toe as intervention for concerns and jocks foot. The sap of the mokomoko, a bush with foliages shaped like arrowheads, if dripped into cuts and other lesions can stem the blood flow, but it burns when applied. But the most challenging works was a little green herb, the discovery growth at the border of a trail. The works s visual aspect was lead oning for it gave no indicant of its healing potency. When made into a tea and intoxicated twice twenty-four hours, Thursday is works can bring around diabetes. Plotkin uses this list manner to demo that in one twenty-four hours entirely, he found remedies to many common complaints. There are many workss that no one even knows exist which can function our demands. He besides uses a list to give us direct facts and information. Description is used to put the reader right at that place following to him larning the Surinamese workss. In this scene, he is Fritz s pupil and we are Plotkin s pupils. Plotkin describes each works in item, what it looks like, where it is found, and what it can make to give us a image of what it looks like. This shows us that Plotkin is being highly observative, doing certain that nil is overlooked, so that he will non hold to inquire Fritz or any other native once more. He tells us what he sees so that we know what it is he is speaking about. In school, a instructor would depict the cause, effects, events, and people involved in the war. The instructor would non merely give the name of the war and go forth it at that . Lapp goes for Plotkin. He is seeking to set us in his places. By fascinating us with a list and depicting in item the workss he observes, he does more than merely pull the reader in ; he puts us at that place right following to him on this expedition. Plotkin besides gives us an analysis of what these workss can make and how they can be used to handle complaints that we suffer from every twenty-four hours. The jungle and rain forest are more than what they seem. It is really a pharmaceutics that can function the demands of people all over the universe. In a manner it seems as if this pharmaceutics has been kept a secret from everyone. Plotkin writes about these workss because these finds affect the audience. Everyone knows person who has suffered from a concern, cut, or burn. The reader or audience can understand why Plotkin is seeking for these workss. The audience can see that his grounds are practical. His purpose is to assist the human race. Since these secrets are rapidly deceasing with the seniors of these little folks, Plotkin takes it upon himself to continue the cognition. These natural medical specialties can likely bring around better than any man- made medical specialty. There is an copiousness of natural remedies yet our universe chooses to utilize man-made remedies that does non even compare following to 1s created by nature. From the analysis, the reader is able to use these finds to his or her ain life. The reader is able to see the value of Plotkin s expedition and how it can assist him or her. Mark Plotkin s usage of lists, descriptions, and analysis puts the reader right at that place with him in Suriname. He is a pupil soaking up the environment and larning the rudimentss. And he learns something new from Fritz, the reader excessively learns. Plotkin knows that the Suriname civilization, like other native civilizations, is disappearing. Knowledge, like the one acquired by Plotkin on his expedition, can be preserved and it will populate on. These secrets of the rain forest can be used to assist the people of our universe who suffer from things every bit simple as a febrility or every bit complicated as diabetes. One twenty-four hours it is besides possible that an complaint, which has no remedy soon, can easy be cured by a works that we neer expect to offer a remedy. Thankss to Plotkin these small secrets will non decease with the atrophy of the natives civilization. Theda Dabneyhttp://www.blogger.com/profile/03539324527018865751noreply@blogger.com0tag:blogger.com,1999:blog-2250749866879860820.post-22852167965023249572019-11-24T03:59:00.001-08:002019-11-24T03:59:03.432-08:00buy custom The Health Insurance Portability and Accountability Act essaybuy custom The Health Insurance Portability and Accountability Act essay Since its enactment in 1996, The Health Insurance Portability and Accountability Act have had a profound impact in various domains of the United States healthcare system. Its main role is to protect the privacy of protected health information. This law establishes guidelines that control the sharing of protected health information. Chemical dependency counselors, just like other health professionals collect medical information as well as demographic information from individuals who use their services. This information is classified as Protected Healthcare Information (PHI) which contains individually identifiable health information (Root, 2002). PHI includes demographic information such as an individuals contacts, address, national security number, gender and date of birth in addition to healthcare information. PHI can be communicated in any form; written, spoken, electronically, etc. This paper expresses my views on the HIPPA rules apply to documentation in the field of chemical dep endency counseling. Client record The HIPPA rules require that counselors establish and maintain a client record for every client at the instance of first service delivery. The client record should contain demographic information that identifies the client. After the initial service delivery, the counselor should record the assessment results which include the diagnosis, the clients statement of their problem and the care plan. Further, there should be documentation of all services provided and their times, duration, delivery modes and the state of the client during the time of services discontinuation. There are requirements that counselors maintain a record of al payments received form clients and the charges billed to the counselors (Krager Krager, 2008). These entries should be authenticated. In the case of electronic records, a digital authentication key should be used to authenticate the records. Corrections of entries are required to be marked through with a single line and signed by the counselor. In my view, the stringent record keeping requrements are necessary to avoid documentation problems in the course of the counselors engagement with a client. These rules ensure that documentations are accurate and reflect on the actual situation. Inaccurate documentation is potentially detrimental to the success of a clients treatment plan. In situations where a change of counselor occurs, accurate information should be passed to the next counselor. In case of inaccurate documentation, the counseling plan can be wrongly administered to the client resulting into wastage of time, resources and efforts. Worse still, the customer is left in a worse state than he/she was in before the counseling sessions. The problem of improper documentation is especially harmful to the chemical dependency counseling field due to the nature of psychological treatment plans that require good planning and continuity. Privacy protection HIPAA rules require that the counselor protects client information from unauthorized disclosure. The HIPAA rules stipulate that the client and the counselor have to sign HIPAA agreement papers before commencement of their sessions. The papers are a statement of privacy practices of the facility where the counselor operates. This statement specifies how the counselor can use the information provided in the clients personal file. It also specifies third parties that are allowed to use this information, if any. The counselor and medical staff under him/her are required to sign the agreement at least once annually as an assurance of their awareness of privacy laws, their understanding of the same and their readiness to upholding these laws. In my view, the protection of privacy as provisioned in the HIPAA laws is very important to the client and the entire medical fraternity. Ensuring that this information is only used for the correct purposes that do not jeopardize the normality of clients life is of paramount importance. If shared, chemical dependency issues might lead to unfair discriminations from various quarters of life such as employment and education. People with addictions can be helped out of their preddicaments with proper counseling and guidance. It is therefore unfair to expose such persons to discriminatory treatment that might result from sharing of their personal and medical information. Therefore the HIPAA rules are important in protecting people with chemical dependency issue. They ensure that such people are protected by the law and they get a chance to live just like other people while dealing with their addiction problems. Other issues surrounding HIPAA In addition to client record and protection of private information, there are other issues surrounding HIPAA laws and chemical dependency counseling services. The requirement that counselors keep all the client data helps in coordination of that clients healthcare with other specialists if need when need arises. Such coordination would not be quick enough and efficient if proper client records are not properly kept. This is also helpful in sharing of information with family and friends, and other people that clients deem necessary. There is a need to ensure that HIPAA rules do not hinder the sharing of medical and personal information where it is necessary to do so for various reasons. For instance, a family discovered that their old neighbor was exhibiting signs of mental breakdowns. On taking him to the hospital, treatment was administered to him and since his neighbors were not legally allowed to access his health and personal information, they had to leave him under the care of healthcare providers. With time they could not trace the old man, and despite their goodwill, they were kept away from helping their old neighbor. I therefore find it necessary for HIPAA laws to be amended to allow such concerned parties have access to specific client information, as long as their sincerity can be verified. In conclusion, I believe that the documentation requirements as imposed by the HIPAA rules are largely beneficial, not only to the client but also to other concerned parties. It enhances quick and efficient counseling services and privacy protection for chemical dependency counseling services. Buy custom The Health Insurance Portability and Accountability Act essay Theda Dabneyhttp://www.blogger.com/profile/03539324527018865751noreply@blogger.com0tag:blogger.com,1999:blog-2250749866879860820.post-64678650817677687382019-11-21T06:32:00.001-08:002019-11-21T06:32:16.939-08:00Plagiarism Essay Example | Topics and Well Written Essays - 250 words - 2Plagiarism - Essay Example Such practice can never be totally prevented but there are ways individuals could minimize this (Oxford Brookes University). As students, we should aim to learn and not rely on easy solutions like copying another personââ¬â¢s paper rather, should think that in working on oneââ¬â¢s paper, the student improves or even discovers his/her skills and abilities. While one may really write the paper, some practices might not be undertaken during the process that could lead to plagiarism like not referencing and others aforementioned. For students to avoid this then, they are advised to manage their time so as not to cram and copy otherââ¬â¢s works which could be the easiest solution. While looking for references, it would be advisable to take notes using oneââ¬â¢s own words, keeping a list of sources and documenting the references (Caroll, 2004). Probably the strongest influence would be to cling to what is right, that which is in line with the law. Institutions on the other hand can also perform their part by giving clear instructions to students regarding their works considering other students might not know what referencing means or they do not know how to go about the paper. Carol advises teachers to give different tasks for students, to prevent them from copying from each other and comparing their works and also change the writing styles so that they will have second thoughts of buying essays from the internet. In doing this and imposing punishments to those who would be caught committing the crime, students would think of keeping their dignity and learn the hard way (Oxford Brookes University). Caroll, Jude. November, 2004. Deterring, Detecting and Dealing with Plagiarism: A Brief Paper for Brookes Staff for Academic Integrity Week. Oxford Brookes University. Retrieved from: Theda Dabneyhttp://www.blogger.com/profile/03539324527018865751noreply@blogger.com0tag:blogger.com,1999:blog-2250749866879860820.post-10233852462846544702019-11-20T06:58:00.001-08:002019-11-20T06:58:06.861-08:00Assignment scenario Essay Example | Topics and Well Written Essays - 1500 words - 1Assignment scenario - Essay Example While the nurse has factual justification for the enforcement of her recommendation, is it possible that her apparent commitment to the health and welfare of the patient cannot be achieved by the disregard of her wishes? DEONTOLOGY One might argue that to care for the body in a way that yields emotional distress is self-defeating; What then, are the rules by which we can standardize the 'goodness' of an action or philosophy? Deontological ethics (deontology) is an obligation-centric ethical theory. Duty and rule-adherence are essential in that ethics, when anchored by rules and obligation connect the person with his or her duties. Deontologists may also follow a belief of moral absolutism, outcomes themselves become irrelevant; only duty, rule-adherence that can give us a basis for final moral arbitration. Combining these views, actions yielding positive outcomes but not resulting from strict adherence to a pre-existing code of conduct cannot be morally justifiable - regardless of ho w good it seems in retrospect. Ergo, if compelling the compression bandages is following a pre-ordained obligatory behavioral code, then the outcome of preventing swelling and sores is irrelevant, as is the outcome of the widow's displeasure. So long as the Nurse acts according to a protocol. The case of Ruth Symonds as pertaining to the implementation of Modern Medical Ethics. TELEOLOGY By contrast, Teleological beliefs and philosophies are outcome-based, or outcome justified. This principle can extend not only to philosophies as they inform decision making, but the natural sciences as well. Hanke, (2004) A tiger has stripes because stripes are needed for a tiger to live and hunt in the way that tigers live and hunt; therefore striped tigers are inevitable. But this does not inform the investigator as to the ultimate origins of behaviors or adaptations, and thus would not permit future investigators to extrapolate that observation into further predictions. It would then become nece ssary to devise an explanation whereby the root causes of the tigers' need for stripes and the consequences thereof are elucidated in terms of differential survival outcomes; before said stripes ever appeared. In the writings of Aristotle, the premise of teleology is expounded upon as a unifying meta-principle that he uses to apply holistic meaning to the forms seen within nature. All that exists must be whole and functional within the purvey of ultimate purpose; a purpose which he held to be human benefit. Schindler, (1986) But subsequent generations of scientific thinkers would be able to demonstrate the incompleteness of that presumption. While it is true that wheat may be very beneficial for human consumption, and that oxen may be advantageous as a source of cheap, brute force for human-guided industry, what of disease? The Smallpox virus is perfectly adapted to infect and proliferate amongst humans, and can only survive inside of a human being; does humankind exist solely for t he benefit of the Smallpox virus? Broader considerations like this must be kept in mind for anyone that adopts a presumptuous, just-so opportunistic teleology. It is difficult to entirely purge this kind of circularity from the field of biology, but attempts are being made by some biologists to remove assumptive references to a 'blind watchmaker', that presupposes final Theda Dabneyhttp://www.blogger.com/profile/03539324527018865751noreply@blogger.com0tag:blogger.com,1999:blog-2250749866879860820.post-39238557392567279662019-11-17T20:18:00.001-08:002019-11-17T20:18:03.774-08:00Argue for or against identifying one's race or cultural identify on EssayArgue for or against identifying one's race or cultural identify on documents such as census forms, college applications, studen - Essay Example The truth is, the concept of race has been a damaging concept within Western society and the way in which we define race is an irrational foundation for the different experiences that people have within the United States. Therefore, the concept of indicating a ââ¬Ëraceââ¬â¢ on a public form such as a census form, college application, student loan, or scholarship application is a continuation of an antiquated and unenlightened form of thinking which depreciates the overall value of society. The basis for defining race is founded on the color of skin. There are a variety of other factors that contribute to creating indicators of race, but the basic concept is defined by the color of a personââ¬â¢s skin. In an expanded capacity, the color of the skin is then combined with physical attributes that are associated with regional ethnic markers that create physically similar characteristics. From the point of view of social standing, race is further defined by similar ancestral back grounds, such as African founded heritages that form the group that is called African American, or Black. However, race is a complicated concept because of the multi-racial aspects of heritage that make up the history of most people within the United States. Therefore, because a skin color appears to be of one race or another, that becomes the founding principal on which race is determined. Theda Dabneyhttp://www.blogger.com/profile/03539324527018865751noreply@blogger.com0tag:blogger.com,1999:blog-2250749866879860820.post-71576139434364201722019-11-15T08:50:00.001-08:002019-11-15T08:50:11.353-08:00Key factors influencing online shoppingKey factors influencing online shopping This study is done as it is to fulfill the MKT662, Industrial Training Report for final year student of Bachelor in Business Administration (Hons) Marketing from University Teknologi Mara (UiTM), Kota Kinabalu Campus. This study aims to establish preliminary assessment, evaluation and understanding of the key factors that driving or influencing consumers in Kota Kinabalu to shop through online. This study also will also differentiate the characteristics between public and private servants in the context of online shopping besides will reveal the correlation between demographic characteristics towards the key factors identified. This study will be a very useful for local businesses to get more information about the virtual marketplace trend in Kota Kinabalu before engaging into online businesses. 1.2 BACKGROUND OF STUDY The importance of the Internet as an advertising medium has generated a lot of attention in recent years where there are a lot of businesses have been using the internet in their marketing activities and somehow driving consumers all the way through the process and eventually persuading them to shop online (Goodwin, 1999) . Study on the adoption of internet activities by consumers has been done by many researchers. For example study done by E-revolution (2000) ; Haque A. et al., (2006) and Zhou et al., (2007), these study reported generally that internet activities are increasing over the year and expected to continue growing globally. Besides these study also reveals that businesses nowadays are ready enough to bring their businesses operation online. Moreover, Zhou et al., (2007) also summarized that the ability of internet users to shop online has also significantly improved from 16% to 32% since March 2001. As in Malaysia, according to Lee (2000), the internet become a virtual places where people share their ideas, build communities, shape the future democratically, and promote a new way of doing business. Moreover, the study stated that the web has become the worlds biggest shopping mall that allows local businesses to do their business with low cost involved, but yet covering global market. By looking back at the early stage of online activity in Malaysia, the year 1995 was considered as the beginning of Internet age. Back to the year 2000, it is reported that only 7% of the population was registered as Internet subscribers and only 701,000 units of total number of computer sold (Lee, 2000). As the competition in e-commerce is increasing nowadays (Haque A., et al., 2006), it becomes more important for online retailers to understand consumer acceptance of online shopping activities and what makes them to do so (Zhou, et al, 2007). Supported by Goodwin, (1999), Wu., (2003); Kolsaker, et al., (2004) ; Khatibi, et al., (2006), examining these factors are crucial as it has been suggested that they play an important part in determining the success or failure of online shopping business. Despite a host of studies on online shopping, there is no specific research done on the subject matter in Kota Kinabalu which contributes to lack understanding on the keys factors that influence customer to shopping online in the area. In short, this study will investigate the keys factors that facilitate customer from Kota Kinabalu willingness to purchase online and for the purpose of this study, few factors will be identify from the literature review and however, only the most dominant factors will be examine. 1.3 SCOPE OF STUDY This study will specifically examine and indentify the factors that directly and indirectly influence consumer the most specifically in Kota Kinabalu on purchasing decision through online. Researcher will also look into the demographic characteristic such as age, income level, profession, ethnic etc- of online users to be related to the identified keys factors influencing customer to shopping online. The research will be using data gather from selected samples which will include both career individual which includes both public and private servant in order to avoid of having bias data and maintain quality of the data besides to cooperates with time constrains. 1.4 PROBLEM STATEMENT At its core, the mission of marketing is to attract and retain customers. To accomplish this goal, a traditional brick and mortar marketer uses variety of marketing variables to satisfy current and new customers. As for online retailers, it is important for them to have a good understanding of the marketplace for their products and their target customers before engaging themselves in online retailing. Previous researchers found out that there is a rapid rise in the number of PCs as well as growth in the proportion of PCs hooked up to the internet each year which contribute to the growth in e-commerce in Malaysia (Legard, 1998). Despite the high potential of online shopping in Malaysia, however, there is no specific research done on the subject matter and its potential impact on local businesses (Kota Kinabalu area). Knowing the concept of bringing stores to shoppers instead of shoppers to stores is not enough to be success in online businesses. Precise and deep understanding of key f actors is critical to help online retailers and entrepreneurs to develop more effective and targeted online retail operations that will meet the requirements and expectations of their new online shopping customers. Therefore, this study aims to examine the key factors that influence current users of online shopping in Kota Kinabalu to shop online and in the same time assessing, evaluating and understand the characteristics of online shoppers in Kota Kinabalu. 1.5 RESEARCH OBJECTIVES The objective of conducting this study includes; To identify the critical factors that would influencing customer to shop through online. To investigate the differences on the between public and private sector shopping online adoption. 1.6 RESEARCH QUESTIONS In order to reach the objectives of this study, there are three (3) critical issues encountered. These issues are formed into questions that need to be answered. These issues including; What would the factors influence customers in Kota Kinabalu to shop online? What are the main characteristics of the customers who shop online? Are there any differences between public and private sectors employees in shopping online context? By having for the answer of these questions will help the local businesses to have better understanding on characteristic of the online customer especially factors benefits that make them buy products or services through online shopping, as well as their products or services preferences bought from online stores. In general, by having these question answered, this study will reveal the trend of online shopping in Kota Kinabalu. 1.7 IMPORTANCE OF STUDY 1.6.1 Local Businesses Planning on expanding businesses is not an easy job to be done. There are a lot of parts and divisions a business have to take into account especially when a business considering to go online. Therefore, this study will help local businesses to have a better understanding on the customers attitudes, characteristics and preferences shopping online besides guiding the local businesses to utilize the existing advanced technologies in operating their business and go global. 1.6.2 The Consumers This study can help consumers to have a better understanding on the advantages and disadvantages to shop online besides identifying a new way of shopping channel. This study also will provide information on products and services preferred to be purchased through online store which eventually will help consumer to make online purchases. 1.6.3 The Academicians This study will help to enhance researchers to conduct more study regarding the subject matter as it is more focus on the factors that influencing customers to shop online instead of traditional way of shopping. This study will provide the academicians with new information of online shopping trend in Kota Kinabalu specifically besides helping to enhance other researcher to do in depth review pertaining on the consumers attitudes towards adopting this new shopping channel. CHAPTER 2 LITERATURE REVIEW AND THEORETICAL FRAMEWORK 2.1 LITERATURE REVIEW In this chapter, relevant literature and research related to the scope of study will be reviewed and analysed to structure this study to present research findings in subsequent chapters. The current literature on consumer online purchasing decisions has mainly concentrated on identifying the factors which influence customer to engage in online shopping in order to truly ascertain what factors influence the online shopping activity adoption in Kota Kinabalu. Study done by Margherio (1998) mentioned about E-commerce which cover any commercial transaction that is effected via electronic means, including such means as facsimile, telex, electronic data interchange (EDI), the Internet, and the telephone. Inter Agency Task Force on Electronic Commerce, IATFEC (1997) on the other hand define E-Commerce as All form of business transactions conducted over public and private computer networks. It is based on electronic processing and transmission of data, text, sound and video. E-Commerce includes transactions within a global Information Economy such as electronic trading of goods and services, online delivery of digital content, electronic funds transfer, electronic share trading, electronic bills of lading, commercial auctions, collaborative designs, engineering and manufacturing, online sourcing, public procurement, direct consumer marketing and after sales service. It includes both products (consumer goods, specialised medical equipment) and s ervices (information services, financial and legal services, traditional services) and new activities (virtual malls). It involves the application of multimedia technologies in the automation and redesign of transactions and workflow, aimed at increasing businesses competitiveness In adopting the above definitions, it is involvement of face to face communication between consumers (Internet users) and companies (Internet sellers) via computer networks to facilitate any kind of commerce transaction (browsing or purchasing products or services) easier, faster and cheaper electronically beyond traditional geographical boundary (Norazah M. S, et al., 1997) while the term online shopping according to TonÃâ¹Ã â ita Perea y Monsuwe, et al., (2004) defined as the use of online stores by consumers up until the transactional stage of purchasing and logistics. Study by Shwu-Ing Wu (2003) reported that a persons buying choices are influenced by four major psychological factors: motivation, perception, learning and beliefs and attitude and through motivation, perception, and learning, attitudes are formed and consumers make decisions. Some researchers categorized influence factors into internal and external factors (Kaufman-Scarborough K, 2002 and Shwu-Ing Wu, 2003). Based on the idea, consumer purchase behavior is influenced strongly by cultural, social, personal, and psychological characteristics (Bellman, et al., 1999). The internal factors are including beliefs and attitudes, learning, motives and needs, personality, perception, and values and the external influences upon consumer behavior includes demographic, economic, social, situational and technological factors (Shwu-Ing Wu, 2003). In Malaysia context, study on Internet users are in abundance (Ramayah and Jantan, 2003; Ismawati and Ainin, 2004). However, there have been few studies carried out to understand their online purchasing behavior for example Haque A., et al., (2006); Ainin S., et al., (2005) and Razinah H. et al., (2009). Thus, the main objective of this study is to examine the key factors that influencing online shopping in Kota Kinabalu specifically. Study done by Taylor Nelson Sofres, (2001) found that the penetration of Malaysians shopping online, i.e. people who bought or ordered goods and services online in 2000, 1% of the total adult population in Malaysia which according to the study is corresponded to 4% of the Internet users in the country at that time. There is high demand among Malaysians Internet users conducting online shopping due to Ecommerce provide enormous of consumers worldwide potential benefits (Ainin S., et al., 2005) and study have shown that many consumers have started to shop their desired products online (Sefton, 2000). This shows that online shopping is highly accepted by the consumers (Swaminathan, et al., 1999 ; Rowley J., 2000 ; Ainin S., et al., 2005 ; Zhou, et al., 2007 ). Interestingly, in Malaysia context, Ainin S., et al., (2005) found that females were the dominant Internet shopper than males which contradict to the study done by Adeline Chua, et al., (2006). While according to study done in different market by Gupta et al., (1995) ; Haque et al., (2007) and Zhou et al., (2007) on the basis of Stafford, et al., (2004) and Susskind (2004), these researchers found that man tend to make more purchases online compare to women. Zhou, et al., (2007) reported that consumer involved in online shopping are mostly university graduates, aged 35 years old and below, have full-time job, earning monthly personal income of between RM2000 RM5000 and mostly single. This supports the study done by Shwu-Ing Wu, (2003) and Ainin S., et al., (2005) on the demographic profiles of online shopper. Another issue on online shopping from the previous literature is the characteristic of products and services can be marketed online (Peterson, et al., 1997 ; Legard, 1998 ; Klein, 1998) which according to these researchers, there are two types of product and services marketed online and it is highly depends on the characteristics of the products and services to be able marketed online. We are now seeing the emergence of an important new medium for commerce (Ainin S., et al., 2005 ; Adeline Chua, et al., 2006 and Zhou, et al., 2007). However, in Malaysia especially, even though sales growth rate suggests that the number of online consumers is growing however most research findings do not conclusively determine which key factors that influence consumer the most to shop online ( Ramayah and Jantan, 2003; Ismawati and Ainin, 2004). Examining these factors is important as it has been suggested that they play an important part in determining the success or failure of online shopping business (Goodwin, 1999 ; Wu, 2003; Kolsaker, et al., 2004; Khatibi, et al., 2006). Studies have been done to investigate consumer acceptance of online shopping from the perspectives of technology acceptance whereby the perspective prescribes that beliefs about ease of use and usefulness of a technology predict attitudes towards the technology and subsequent acceptance and use, for example by Sejin Ha and Leslie S., (2008). Bruner and Kumar, (2005) however, suggests that beliefs on trust and enjoyment are among the key factors that influencing consumer acceptance of online shopping. While Hoffman and Novak, (1996) developed more abstract concept on the relevant context for example shopping values, quality of information, system quality, enjoyment, perceived usefulness and ease of use- in order to improve predictions about purchase behavior. Factors that also influenced customer to shop online is product variety (Wolfinbarger, M. and Mary Gilly, 2001 ; Ainin Sulaiman, et al., 2005 ; Adeline Chua, et al., 2006) which categorized into good selection and wider availability of product choices offered by online stores. Online retailers are able to provide a wide range and assortments of products as compared to traditional channels simply because there is no physical space limit on the number of products that online retailers can display on their online storefronts (Delafrooz et al., 2009). Furthermore, the number of online stores that consumers are able to visit online compared to far physical stores, thus, exceeds the number of providing them with a wider selection of products to choose from (Harn et al., 2006). A survey by Ernst and Young (2000) also reported that one of the reasons why consumers use the internet is because of good product selection. Hyo-Joo Han, et al., (2006) found that product variety and quality of product pictures were observed to more important. Indeed, easy access to an abundance of current and detailed information on products and services facilitates comparison shopping, aid in product selection and enables consumers to make more informed decisions (Adeline Chua, et al., 2006). Furthermore, the Internet users could receive more attractive sales promotional offers from Internet sellers and also through individual e- mail accounts (Norazah M. S. et al., 2002) Consumer willingness to spend online also influence by privacy factor whereby online consumers are unwilling to reveal personal information over the web, despite assurances given by online merchants (Wolfinbarger, Mary and Mary Gilly, 2001; Ainin Sulaiman, et al., 2005). To most of the consumers, the issue of security and privacy over the internet is the most overwhelming barrier facing the online shopping adoption process that caused them not to make any purchase on the Internet (Norazah et al., 2002 ; Janice Tsai et al., 2007). Smith, et al., (1996) outlined four dimensions of privacy concerns for organizational practices which include collection of personal information, unauthorized secondary use of personal information, errors in personal information, and improper access to personal information. According to Malhotra, et al., (2004), the dimensions of concern refer to the collection of personal information, the control over the use of personal data, and the awareness of privacy practices and uses of personal information. Janes et al., 1997 reported that consumers tend to be more comfortable providing sensitive information in a realm where they can see with whom they are dealing, revisit the physical location of the business if necessary, and thus, exert a perceived amount of control over the situation besides want to be assured that their communication and transactions will remain secured and private (Hoffman et al., 1999; Ainin Sulaiman, et al., 2005). Janice Tsai et al., (2007) in their study found that, people will tend to purchase from merchants that offer more privacy protection and people even willing to pay for a premium to purchase from such merchants. Kargaonkar and Smith (1986) ; Swaminathan, et al., (1999) ; Bellman, et al., (1999) ; Elliot and Fowell (2001) ; Eastin (2002), found that consumers who are primarily motivated by convenience are more likely to make purchases online. These authors proposed those consumers who have interface with the net and who are more time-constrained tend to buy online more frequently. According to Bellman, et al., (1999), wired lifestyle consumers are consumers that use the internet as a routine tool to receive and send emails, to do their work, to read news, to search for information or for recreational purposes. Their routine use of the Internet for other purposes leads them to naturally use it as a shopping channels as well (Bellman, et al., 1999). Similarly, McGann (2004) also reported that the main reason why consumers shop online is because it is convenience. It is said to be the major factors that motivates consumers to shop online. Charles D., et al., (2002) also found that Internet shopp ing is convenient however it is never replace actual shops. For years, information search has been one of the main marketing research topics (Kulviwat et al., 2004). Information is an important resource for consumers shop online especially for goal-directed fashion type of consumer (Wolfinbarger, M. and Mary Gilly, 2001). According to the study, the availability of information is one of the reasons that many buyers view search and purchase online as a utilitarian activity and it is consistent with the finding by Ainin Sulaiman et al., (2005). As noted by Bakos (1997) Internet search enables consumers to reduce imperfect information about products. The study also supported by Rha (2002) where it were stated that consumers can easily find information about other consumers experiences of products through internet. The internet is a medium to search for product specification and product prices as well. In addition to product information, price was a piece of information that was usually sought by consumers (Wolfinbarger, Mary and Mary Gilly, 2001). Brynjolfsson and Smith (1999) found that prices online are 8 to 15 percent lower than the prices for comparable products in traditional retail outlets. According to McGann (2004), Ainin Sulaiman et al. (2005), Adeline Chua et al., (2006), competitive prices and deals offered by online retailers are one of the dominant factors that influence consumers to shop online. Rowley (2000) reported that the Internet is the most powerful search medium for products, services, and most other types of information because it lowers both search cost and search time. Therefore, by referring to the available literature, factors that might influence customer to shop online can be conclude as widespread of product choices or product variety (Delhagen, 1997 ; Wolfinbarger, Mary and Mary Gilly, 2001 ; Ainin Sulaiman, et al., 2005 ; Adeline Chua, et al., 2006); enjoyment factors (Wolfinbarger, Mary and Mary Gilly, 2001 ; Bruner and Kumar, 2005); privacy factor (Wolfinbarger, M. and Mary Gilly, 2001; Norazah et al., 2002 ; Ainin Sulaiman, et al., 2005 ; Janice Tsai et al., 2007) which become one of the main concern to shop online; convenience factors (Kargaonkar and Smith, 1986 ; Swaminathan, et al., 1999 ; Bellman, et al., 1999 ; Elliot and Fowell 2001; Eastin, 2002 ; Chen and Chang, 2003 ; McKinney, 2004); product information factor (Wolfinbarger, M. and Mary Gilly, 2001 ; Rha, 2002 ; Ainin Sulaiman et al., 2005 ) and prices factor (Margherio, 1998 ; Strauss and Frost, 1999 ; Rowley, 2000 ; McGann, 2004 ; Ainin Sulaiman et al., 2005). As stated in Delafrooz et al., (2009), consumers who value the convenience, prices and wider selection of Internet shopping tend to purchase more online and more often. Even though wider selection or product variety also mentioned as one of the major factors, for the purpose of this study, as regards to the time constraint, researcher will only focus on two most dominant factors from all the factors identified which are the convenience factor and price factors. Thus, these two (2) factors are further discussed below; CONVENIENCE By referring to the studies done before, the main factors customer shop online is that it is more convenient than to shop in-store which also supported in current study by Delafrooz et al., (2009). Convenience reflects ease access of information about product, provision of in-depth information, ease of ordering product, potential for money saving, and timely delivery. (Mathieson 1991 ; Bruner Hensel, 1996 ; Turban et al., 2002 ; Gurvinder and Zhaobin, 2005 ; Hui et al., 2006). Convenience is the most prominent factor that motivates consumers to shop through the internet. In this study, convenience which refer to 24-hour availability of online storefront (time saving) and accessibility from almost any location (less moving) have been found to be significant explanatory factors for Internet shopping adoption (Karayanni, 2003) and also provides consumers with a powerful alternative channel for making purchases (Delafrooz et al., 2009). These factors (time saving and less moving) will be taken into account as part of convenience factor. As contradict to the studies saying that convenience is the most prominent factor that motivates consumers to shop through the internet, study done by Razinah H. et al., (2009) reported that although the net offer convenience in shopping, online shopping, assurance in payment and lots of information, some group of online users are still reluctant to shop online even though these group of online users have limited time allocated for shopping due to their hectic daily life. PRICE Price in this study refers to the market value, or agreed exchange value, that will purchase a definite quantity, weight, or other measure of a good or service. Price of product offered online is one of the major factor that influencing customer to engage in online shopping and this supported by the finding in McGann, 2004. The idea is the simplest reason for consumers to buy through the internet is to save money from the cheaper prices offered by online retailers compared to traditional retailers. Contradict to the study by Brynjolfsson and Smith (1999), study by Lee (1997) and Bailey (1998) found that products are sold at higher prices in the Internet channel compared to physical channels. Clay, K. et al., (2001) reported it may be due to unobserved quality variation. Rowley (2000) stated in his study that, online retailers usually are able to offer cheaper prices because of the shrinking cost of information processing, lower operating cost and global reach provided by Internet. In addition, Strauss and Frost (1999) also identified the ease of comparing price as one of the most important factors to online shopping. To some extent, according to Clay, K., et al., (2001) price of online product has positive relationship with the availability and widespread of information. Conventionally, shoppers will make comparisons and always go for the best value for price products (Ainin Sulaiman et al., 2005). Hanson (1999) reported the main reason that cheaper prices are offered to online shoppers is because of competitive pressure, especially from new online retailers. Study by John P. and Jackie L. (2001) found that even though more than half respondents mentioned price of the product or service as the primary factor when they consider buying on the Internet, however to some extend it would cost more to buy from online store than purchasing it from physical retail store. Customer expressed concern associated with high shipping cost, high pricing, lack of opportunity to examine the product prior to purchase, confidentiality of credit card and purchased information also mentioned in the study by Razina H. et al., (2009) on the basis of study done by Goldstein and Oconner, (2000). 2.2 THEORITICAL FRAMEWORK Based on the existing literature connected directly to the scope of this study, there are few factors identified to have significant effect towards online shopping namely convenience, price, product variety, widespread of product information and etc. However, only two the most dominant factors will be the ultimate key that will used to aid and examine the key factors that influencing consumers to engage in online shopping. CONVENIENCE ONLINE SHOPPING PRICE 2.3 SUMMARY Based on the review on the related literature review, researcher found few dominant factors why consumer do engage in shopping online is generally influence by the factors of feeling of convenience, product prices sold online is relatively lower than existing retail stores, the widespread of information availability and also variety of product offered online. Moreover, this study will also look into the characteristic of customer especially in terms of profession, as regard to meet the objective to investigate the differences on the between public and private sector shopping online adoption. In summary, consumer purchasing behaviour through online can be examine in different model and generally, the factors that influence them to engage in online activities may be vary. However, for the purpose of this study, researcher will only look into the most significant factors convenience factors which include the time saving and less moving, and also the price factor on the basis of key factors that influencing customer to shop online in Kota Kinabalu. CHAPTER 3 RESEARCH METHODOLOGY 3.1 METHODOLOGY A structured questionnaire will be used to collect the necessary data. It will be designed to specific information of the respondents. It serves as primary data to answer the research questions and objectives pertaining to online shopping in Kota Kinabalu. The survey questionnaire consists of few distinct sections, each of which contains questions which lead to answer the research question of the study. In view of time and cost constraints as well as the large population of Internet users in the country, random sampling was used to collect data from the consumer from Kota Kinabalu area. Even though the sampling method adopted might have limitations in terms of generalisibility compared to other sampling methods; it is assumed that the sample represents the whole population of consumer in Kota Kinabalu. 3.2 SOURCES OF DATA This study will be based on both primary and secondary data. The primary data will be from the structured questionnaires which will be distributed to the appropriate sample to collect necessary information regarding the subject matter. The secondary data will be gathered by reviewing web sites, business magazines, journals, publications and other relevant document related to the subject matter. 3.3 INSTRUMENT Sample data The sample in this study will be selected from different groups of people including non-executive, executive, students, and housewife in order to avoid collecting bias data. Mode of administration of survey Face to face and video call interview may be used in this study to gather appropriate information. This study will also be conducted by a constructed questionnaires with consumer selected as sample and all participants will be voluntarily. Nature of Questionnaires The questionnaires consist of 20 questions. Both open ended and fixed-response-alternative question will be used. Fixed-response-alternative question include multiple choice and also dichotomous. The questionnaire was self-administered, where it contains simple question with detailed instructions. The questionnaires were collected back after the respondents completed them. A copy of the questionnaire is provided in the appendices. Scope of the Study 300 questionnaires will be distributes by hand to the random sample of consumer in Kota Kinabalu area which will include both female and male from all groups plan. 3.4 RESEARCH APPROACH A descriptive research is being proposed to perform this study. Prior literature provides with a rich foundation on which to build a research framework for the study. As suggested by previous researcher, strong theoretical and conceptual framework can be developed through an integration of constructs from different research traditions and disciplines. In this study, the literature search was based on the keywords such as Internet Shopping, Internet Marketing and Online Shopping. Each article was reviewed and screened to eliminate the articles that were not pertinent to the study. 3.5 LIMITATION OF RESEARCH In order to conduct the research, the researcher is confronted this problem: time constrain Basically, research need to be done in longer period of time, unfortunately this study might only have few months given to complete be completed. Ample of time is needed to complete this study properly. Thus researcher only focus on two factors to be examined in this study. lack of expertise As beginner in the marketing research, the researcher level of competency and sophistication not is compared with experienced researcher. Researcher will have to refer on several books and seek guidance Theda Dabneyhttp://www.blogger.com/profile/03539324527018865751noreply@blogger.com0